
Lourenço Maciel
75 posts

Lourenço Maciel
@_loumaciel
founder @baerskin & @findlyai










Google agencies should be on flat fees. Paying a % of spend for this channel is absolutely ridiculous. Branded search = literally zero expertise to do this Non-Branded / Prospecting = great if you can get anything above breakeven new customer acquisition here, but rare from my experience YouTube = it’s all the creative, again junior level person can easily deploy it and turn off what’s not working by giving it a few weeks to spend and tracking last click or Northbeam Feed optimization = if your agency is actually doing this, that’s great, but this almost always requires resources from the brand to setup integrations or designing new imagery * Also while I’m on my soapbox. Almost all the Google agencies on here flexing big spend and revenue are not breaking out the spend into these 3 buckets and these individuals will refuse to show you the last click results on the non-branded and YT. It’s all overspend (wasted money) on branded terms for companies who have built massive social followings, have a celebrity or are running meta ads effectively to drive awareness.









Gameday











