Abacus Data

Data is easy. Decision-making is hard. Most research tells you what changed and stops there. That’s not enough in a world defined by uncertainty, precarity, and rapid shifts in public mood. We go further. We translate evidence into judgment and insight into action. If your research isn’t helping you decide what to do next, it isn’t finished.

Seven in ten Canadians believe algorithmic pricing mostly benefits companies, not consumers. That perception matters. In markets shaped by trust, the feeling that prices are unfair can matter as much as the price itself. Our latest survey digs into this. abacusdata.ca/canadians-are-…

Our latest Toronto Star / Abacus Data poll shows Ford’s PCs have levelled off at 44% after 7 months of erosion from a 53% high. Meanwhile: • Liberals at 32% • NDP at 16% • Federal dynamics shaping the race More 👇 #onpoli thestar.com/politics/provi…

Dynamic pricing has existed for years. Airlines and hotels have used it forever. But Canadians react very differently when prices might change based on who you are, your data, or your browsing behaviour. That is where public skepticism kicks in. Our new research: abacusdata.ca/canadians-are-…

After months of decline, Ford’s numbers have stopped falling. A new Toronto Star / Abacus Data poll shows the PCs holding at 44%, with a stable but still dominant lead. The dynamics underneath are shifting 👇 #onpoli thestar.com/politics/provi…

A new Toronto Star / Abacus Data poll finds support for Ford’s PCs has stabilized at 44% after months of decline. Still a clear lead over the Liberals at 32%, with the NDP at 16%. What’s behind the shift 👇 #onpoli thestar.com/politics/provi…

When Canadians learn what algorithmic pricing actually means, the reaction is immediate. Half say it should not be allowed. Public opinion on this technology is far more skeptical than many businesses might assume. New research from Abacus Data: abacusdata.ca/canadians-are-…

Half of Canadians say they’ve seen prices online change in ways that made them think an algorithm was behind it. Flights. Hotels. Ride shares. Retail. People may not know the term “algorithmic pricing,” but many believe they’ve experienced it. Here’s what Canadians think about it. abacusdata.ca/canadians-are-…

Most Canadians have never heard the term “algorithmic pricing.” Only 13% recognize it. But when asked about the experience, 58% believe prices are already being set by algorithms at least sometimes. Our latest research explores why Canadians are so skeptical. abacusdata.ca/canadians-are-…

For the past year, Abacus Data’s @EddieShepp and @DavidColetto have been exploring a major shift in how Canadians see the world. We call it the Precarity Mindset — a growing sense of uncertainty about the future that is reshaping consumer behaviour, workplace expectations, and political attitudes. We’ve brought together our research and analysis into a new interactive site designed to help leaders, communicators, and decision-makers better understand the audiences they’re trying to reach. If you work in communications, strategy, marketing, or public affairs, we think it’s worth a look. The site will continue to evolve as new research and insights emerge. 🔗 Explore it here: precaritymindset.com If you find it useful, please share. We’ll also be hosting a webinar soon to walk through the concept and what it means for leaders today.

Public mood in Canada is shifting. 42% say the country is headed in the right direction, while pessimism about the rest of the world remains overwhelming. New Abacus poll: abacusdata.ca/new-abacus-pol…

A year after Mark Carney became Prime Minister, the political environment looks far more favourable for the Liberals. Our latest Abacus poll breaks down why. abacusdata.ca/new-abacus-pol…

New numbers from Abacus Data: Liberals up 11 points over the Conservatives and government approval has reached its highest level yet. See the full results: abacusdata.ca/new-abacus-pol…

The Liberals have expanded their advantage. Our latest poll shows an 11-point Liberal lead nationally and government approval reaching its highest level yet. Details: abacusdata.ca/new-abacus-pol…

Each week we curate the things that made us stop, think, and say: that’s worth a look. This edition focuses on Mark Carney’s first year as Prime Minister plus other must-read and must-listen pieces shaping the political conversation. Take a look: 🔗 mailchi.mp/abacusdata/car…