Alex

1.4K posts

Alex banner
Alex

Alex

@adgmodular

I build brands.

Katılım Aralık 2022
197 Takip Edilen160 Takipçiler
Sabitlenmiş Tweet
Alex
Alex@adgmodular·
Need a new brand identity for your business? I offer logo design, brand naming, brand strategy, creative direction, graphic design, web design and more. modular.studio
English
0
1
11
3.9K
Alex
Alex@adgmodular·
Precision + Feeling
English
1
0
0
19
Alex
Alex@adgmodular·
@robbierocket7 @SkyNewsAust Annual revenue (not even profit) of $1.2 AUD is an extremely modest number for a sustainable small business. If you have 10 employees that is entirely wiped out from salaries alone. Not to mention the cost of rent, utilities, marketing budget, insurance, subscriptions, etc.
English
0
0
4
127
robbie
robbie@robbierocket7·
@SkyNewsAust so a guy whose company, It's Simple Finance, has an estimated annual revenue of roughly AUD $1.2 million and a business valuation around AUD $3.9 million (according to one data aggregator) is complaining about having to pay tax? you really need to try harder
English
38
3
44
5K
Sky News Australia
Sky News Australia@SkyNewsAust·
The Albanese government has been trolled by a business founder who bought 18 inescapable billboards at Canberra Airport protesting Labor’s capital gains tax grab. skynews.com.au/australia-news…
English
92
315
1.8K
104.1K
Alex
Alex@adgmodular·
@patricia_klein_ When the stars align, your solution will work perfectly for your client and terribly for anyone else.
English
1
0
1
43
pk
pk@patricia_klein_·
The range of some brand designers here is 🤏 Not sure what the point is when every company they work with ends up looking the same.
English
3
2
53
3.2K
Alex
Alex@adgmodular·
@bustanutkeaton Merino wool is total overkill. Cotton is fine.
English
0
0
0
669
Jasmine
Jasmine@bustanutkeaton·
People have gone insane with the natural fiber thing. You don’t need merino wool bike shorts
English
24
69
2.9K
121.3K
Alex
Alex@adgmodular·
@GPrime85 Form without essence.
English
0
0
0
132
George Alexopoulos
George Alexopoulos@GPrime85·
When we see a painting by Leonardo Da Vinci, we instantly recognize his hand: The soft blending, ethereal people with heavy eyelids and no eyebrows, mysterious otherworldly backgrounds. When we see a painting with raw colors out of the tube applied with bold, short brush strokes, we know it's Van Gogh. An artist's style is his signature. When art looks like a photograph, however, it just looks like a photograph.
Cultura Literal@culturaliteral1

Muchos expertos se refieren al óleo de Leng Jun de 2004 como «la pintura que supera a la Mona Lisa». Se considera una de las obras más hiperrealistas del mundo

English
314
520
14.7K
899K
Alex
Alex@adgmodular·
@pizzaboy Break rules when everyone else is following them. Follow rules when everyone else is breaking them.
English
1
0
1
18
Dan
Dan@pizzaboy·
You know you can just do what you want right? You want to follow rules in design? Follow them. You want to break rules in design? Break them? You want to have a thousand processes to get to your output, you do that. What happened to “you can just do things”
Dan tweet media
English
12
4
75
2.6K
Alex
Alex@adgmodular·
The problem is that it doesn’t follow an internal logic. If the cut out lines were panels missing from the mirror ball for example, that would feel “right”. But because they are trying to have their cake (a new, fancy icon) and eat it too (that doesn’t alter the icon structure itself), it looks half-baked. Branding doesn’t have to be realistic, but it does have to be logical.
English
0
0
0
41
Pedro Duarte
Pedro Duarte@peduarte·
when i first saw spotify's new app icon, my immediate gut reaction was: wow that's pretty cool then some dude with a few thousand followers and said it sucked and in a blink of an eye everyone started hating on it i still think it's pretty cool
Pedro Duarte tweet media
English
706
2.7K
43.4K
534.4K
Alex
Alex@adgmodular·
Process is how blame (and credit) is diffused through a corporate environment. If you followed the process and got a bad outcome, you did the right thing. If you took a risk and it paid off, you’re more trouble than you’re worth. Most people have to work under this managerial tyranny so they feel nervous (and let’s be honest, slightly excited) when a creative swans in and pretty much improvises the whole thing. That said, I think every client is antsy to know what’s next, it’s good to have a loose process or at least a numbered list of what will happen in the engagement. Puts a lot of them at ease.
English
0
0
3
422
techbimbo
techbimbo@jameygannon·
because this is the first question you get asked by corpo designers, especially in product design I've gotten better at this, but I'm always so thrown off guard when people ask me my process...I'm like it's design... you research you mood board you try things then you ship it then again, i am pretty unemployable HAHA
Steven Collard@stalmico

@jameygannon why do they all lead with process?

English
10
2
132
22.4K
Alex
Alex@adgmodular·
@jameygannon Offer all the rejected ones a new website project.
English
0
0
1
208
Alex
Alex@adgmodular·
I think with e-comm slipping and rushed deadlines are just a reality. I mean, I mostly work with startups and it’s true for them too. I’d rather say “yes, but” over “not yet” to people I have an opportunity to help (mostly so that we both don’t miss the opportunity altogether). Just price in the pain.
English
0
0
1
50
techbimbo
techbimbo@jameygannon·
@adgmodular yeah might have to - might incentivize founders to wait until their shit is together
English
1
0
0
255
techbimbo
techbimbo@jameygannon·
about 50% of my clients are e-comm at this point historically hasn't been a huge market for me, but with my AI capabilities it started to be a more compelling offer. but BOY am I starting to understand why there are not many design agencies dedicated to doing this work at a high level. the delays for production, ingredients, coordination....would be absolutely catastrophic if this was your only client type I'm lucky to work with pretty sophisticated, often second-time founders, and 3/3 of them right now have had delays taking our supposed 1.5 month brand sprint into the 3, 4, 5, month territory to actually close out I often charge 100% up front, but man, keeping them on my books for this long is so tricky, even if I'm not waiting for another paycheck !! No moral of the story here, but curious if any other designers have gone through this, if so, how the hell do you make things easier for both sides?
English
18
0
118
10.6K
Alex
Alex@adgmodular·
@alecttrona No algorithmic feed (+ for me but a – for others) and the search sucks, but it has a high taste userbase so the explore tab is full of pleasant surprises.
English
0
0
1
24
Samantha
Samantha@alecttrona·
@adgmodular I’ve never heard of it! I’ll check it out
English
1
0
0
93
Samantha
Samantha@alecttrona·
The Pinterest ads are starting to get out of hand. Why is my beautifully curated, aesthetic feed being interrupted by a girl shaving her bits?
Samantha tweet mediaSamantha tweet media
English
4
1
27
5.1K
Alex
Alex@adgmodular·
No offence to Rob and his clients, but I didn’t take enormous professional risk chasing an uncertain creative career just so I could track vanity metrics in a spreadsheet all day like a mid-level corporate drone. I want to do great work with great people. Here’s an approach that’s worked for me so far: make a promise to your client and then keep it. Overdeliver. Answer emails quickly. When a potential lead reaches out to you, respond to them within 12 hours. Be flexible. Don’t nickel and dime. Learn how to price properly (framing is everything). 3 happy well paying clients who see you as a partner are better than 12 transactional retainers who see you as a glorified remote employee. Avoid companies with a middle management layer. Work on your taste and craft every single day — this is the most important metric to focus on. When you are good at what you do, there’s no need to chase the money, the money will chase you.
Rob O'Rourke@theroborourke

What gets tracked gets better. What doesnt gets worse. Most freelancers and agency owners track... nothing. - They dont know how many DMs they sent last week - They dont know their reply rate - They dont know how many calls got booked, how many showed, how many closed They just hope the month works out. Then they get to the end of the month, revenue is terrible, and they have no idea why. This isn’t $100k+/month behaviour. The top agency owners and freelancers I work with all track the same boring stuff: - posts per week - DMs sent - calls booked - calls closed - revenue per day (ya… they do it daily) Because when you track something… you become more aware of it. And when you become more aware of it… you can optimize it. And when you optimise it… it improves.

English
0
0
0
98
Alex
Alex@adgmodular·
The real problem is that 9 out of 10 created things haven’t actually earned their right to exist. A shiny, thin veneer of quality was already possible long before AI, and Dreamworks style 3D animation is actually a perfect example of that. But many created things lack a core spirit and raison d'etre that makes them meaningful and valuable to humanity. With AI we reach 10 created things much quicker and more often, but with no increase in hit rate. Which means every single day from here on out we’ll be drowning in a sea of unworthy creations as opposed to stepping over a puddle of them. Who cares how convincing it gets or how much granular control you have? Do you have a good reason to pick up the tools?
English
1
0
0
38
Alex
Alex@adgmodular·
@liutauras_liu Learning to communicate effectively is a crucial skill for a designer. You shouldn’t be outsourcing it.
English
0
0
0
17
Leo
Leo@liutauras_liu·
Designers, how many of you are using AI to write your content? I have this idea to help designers set up an AI content system using my knowledge and experience, and calibrate it for that specific user case. Currently going to try this with my clients, do you feel it would be super helpful if I set up what I do for you so you can do it yourself (if you have time ofc?)
English
5
0
11
696
Alex
Alex@adgmodular·
I’m sure there’s still very experienced humans in charge of the important stuff. The way I read it was that middle managers are getting cut, talented people are getting more power and freedom to work without roadblocks. I just think if you’re going to disqualify any modern money company that is using AI you’re going to run out of options very soon.
English
0
0
0
32
rob 🌿
rob 🌿@robably__·
@adgmodular with all the recent security breaches, i'd think a real engineer should be in charge of software that holds peoples investments and money. i would not trust ai with this, no.
English
1
0
1
35
rob 🌿
rob 🌿@robably__·
Yeah this makes me feel confident to trust them with a bunch of my money and assets 👌 (it doesn’t)
Brian Armstrong@brian_armstrong

This is an email I sent earlier today to all employees at Coinbase: Team, Today I’ve made the difficult decision to reduce the size of Coinbase by ~14%. I want to walk you through why we're doing this now, what it means for those affected, and how this positions us for the future. Why now Two forces are converging at the same time. We need to be front footed to respond to both. First, the market. Coinbase is well-capitalized, has diversified revenue streams, and is well-positioned to weather any storm. Crypto is also on the verge of the next wave of adoption, with stablecoins, prediction markets, tokenization, and more taking off. However, our business is still volatile from quarter to quarter. While we've managed through that cyclicality many times before and come out stronger on the other side, we’re currently in a down market and need to adjust our cost structure now so that we emerge from this period leaner, faster, and more efficient for our next phase of growth. Second, AI is changing how we work. Over the past year, I’ve watched engineers use AI to ship in days what used to take a team weeks. Non-technical teams are now shipping production code and many of our workflows are being automated. The pace of what's possible with a small, focused team has changed dramatically, and it's accelerating every day. All of this has led us to an inflection point, not just for Coinbase, but for every company. The biggest risk now is not taking action. We are adjusting early and deliberately to rebuild Coinbase to be lean, fast, and AI-native. We need to return to the speed and focus of our startup founding, with AI at our core. What this means To get there, we are not just reducing headcount and cutting costs, we’re fundamentally changing how we operate: rebuilding Coinbase as an intelligence, with humans around the edge aligning it. What does this mean in practice? - Fewer layers, faster decisions: We are flattening our org structure to 5 layers max below CEO/COO. Layers slow things down and create coordination tax. The future is small, high context teams that can move quickly. Leaders will own much more, with as many as 15+ direct reports. Fewer layers also means a leaner cost structure that is built to perform through all market cycles. - No pure managers: Every leader at Coinbase must also be a strong and active individual contributor. Managers should be like player-coaches, getting their hands dirty alongside their teams. - AI-native pods: We’ll be concentrating around AI-native talent who can manage fleets of agents to drive outsized impact. We’ll also be experimenting with reduced pod sizes, including “one person teams” with engineers, designers, and product managers all in one role. In short: AI is bringing a profound shift in how companies operate, and we’re reshaping Coinbase to lead in this new era. This is a new way of working, and we need to leverage AI across every facet of our jobs. To those who are affected I know there are real people behind these decisions — talented colleagues who have poured themselves into this company and our mission. To those of you who will be leaving: thank you. You’ve helped build Coinbase into what it is today, and I am sincerely grateful for everything you've done. All impacted team members will receive an email to their personal account in the next hour with more information, and an invitation to meet with an HRBP and a senior leader in your organization. Coinbase system access has been removed today. I know this feels sudden and harsh, but it is the only responsible choice given our duty to protect customer information. To those affected, we will be providing a comprehensive package to support you through this transition. US employees will receive a minimum of 16 weeks base pay (plus 2 weeks per year worked), their next equity vest, and 6 months of COBRA. Employees on a work visa will get extra transition support. Those outside of the US will receive similar support, based on local factors and subject to any consultation requirements. Coinbase prides itself on talent density. Our employees are among the most talented people in the world, and I have no doubt that your skills and experience will be highly sought after as you pursue your next chapters. How we move forward To the team that is staying, I know this is a difficult day. We’re saying goodbye to colleagues and friends you've been in the trenches with. But here’s what I want you to know as we move forward together: Over the past 13 years, we have weathered four crypto winters, gone public, and built the most trusted platform in our industry. We’ve made it this far by making hard decisions and by always staying focused on our mission. This time will be no different – nothing has changed about the long term outlook of our company or industry. And most importantly, our mission has never been more important for the world. Increasing economic freedom requires a new financial system, and we’re building it. The Coinbase that emerges from this will be more capable than ever to achieve our mission. Brian

English
4
0
26
2.2K
Alex
Alex@adgmodular·
“Non-technical” is a Silicon Valley slur for anyone who isn’t a software engineer. I guess it depends who they’re referring to here, designers are becoming far more powerful with AI tools now. I wouldn’t want a manager doing it unless they were a productive team member in the recent past. I’m sure there are plenty of “non-technical” professions that could feasibly ship at a company like Coinbase. And code is the most logical part of shipping software, it’s actually the thing I’d feel most comfortable handing over to AI.
English
1
0
0
40
rob 🌿
rob 🌿@robably__·
@adgmodular “Non technical people are shipping production code”
English
1
0
1
53
Alex retweetledi
𝗥𝗢𝗖𝗞𝗬
𝗥𝗢𝗖𝗞𝗬@TheWarKitchen·
The Internet is dead. Every brand looks the same. Every café plays the same music. Every building is painted the same hues. To refine your taste, you need to leave the algorithm. Wander into old bookstores - the kind that's an endangered species - the kind you'll tell your grandchildren about. Read fiction. Observe how authors of old used to piece words together to build entire worlds in your head. Find archive material. Of any genre. Look at the ideas of the men and women who came before us. Ideas that became ubiquitous inventions. Ideas that were never finished. There's so much gold in the past. Gold that's waiting for your magic to resurrect to life. Your edge isn't going to come from someone with six mac mini AI agents. It's going to come from great taste. Very soon, it'll be the only differentiator left.
English
6
39
409
26.9K