
Aditya Singh
2K posts

Aditya Singh
@adityasingh_58
Most Shopify stores leave 30% revenue on the table 📉 I built Oxify App to fix that — 1,000+ stores use it 👇 See how

















got off a call yesterday with a guy running 7 brands man sounded so pissed. genuinely venting the whole time. meta had wiped out results across every single one of his brands in the last few weeks and he had no idea what hit him 70-80% of his budget is sitting on facebook across 7 businesses one platform bug and now 7 businesses are bleeding at the same time you know what's insane, though? this isn't new meta does this every single year, and brands just normalize it… > complain on twitter for a week > meta gets a bit better > go right back to dumping everything into facebook like nothing happened it's like having one key to your house. someone warns you to get a spare, you think about it, never do it, then one day you lose that key, and you're locked outside in the middle of winter, shivering. the comfort of "it's working right now" always wins until it doesn't now, the guy's goal for the rest of 2026 is to flip everything. make google the main channel, push meta to secondary right call. just wish it didn't take 7 businesses nearly collapsing to get there when you have google running as a foundation and meta breaks, you go from $10k a day to maybe $7k annoying, but you survive when meta is all you have, and it breaks, you go from $10k to $100 that's zuck literally putting your brand on life support, and he just doesn't care












This week, like many other weeks in 2026 (2025 / 2024 / 2023 / 2022...) Meta ads simply broke. You probably haven't heard a peep from Meta on it, but it's been brutal. We're talking turning ad accounts off brutal. Some of you were probably 100% immune. Others had no idea because your teams suddenly tried shifting their creative / offers. Others work with agencies that probably set it and forgot it. Whatever it may be... I sound like a broken record here venting. But this just simply is becoming more and more unacceptable at the sheer level of these bugs. There feels like no recourse. No post-mortems. No true apologies. Just simply, break then kill a brand's performance for around a week, get a small refund, then move on to the next time it breaks. I'm tired guys. I know X is here to post about AI automations and how awesome I am, but the reality is this week (much like many other weeks prior) I find myself being therapist to CMOs and brand teams trying to figure out is this a bug, a creative issue, or the business. More and more it's a bug. I want Meta to be stable, but every year from Feb - May it's just a mess. Do we simply just pull budget during Meta's annual bug season? I'm out of answers personally but on behalf of the brands that pay me to manage advertising across every ad platform, I'd like some answers from Meta because it's the only one plagued with these issues at this scale.



















