Adam Sam

@blackbxdev @CloudflareDev we leave the decision of whether you want your site to be crawled or not up to the site owner. /crawl identifies as a bot and follows robot.txt #robotstxt-and-bot-protection" target="_blank" rel="nofollow noopener">developers.cloudflare.com/browser-render…

Your site could be #1 on Google and completely invisible to ChatGPT. That's exactly what happened to one of our clients. So we spent 6 months testing every AI SEO tactic we could find. Here's what actually worked: First, some context. This client had a quality brand. Think BMW-level product. But they didn't show up in a single AI search result. Not Google AI Overviews, not ChatGPT, nothing. Competitors with websites that looked like they were built in 1997 were dominating every AI result in the niche. Here are the 12 tactics that changed that:

Sadly had to part ways with @outrank_so - A simple case of 'it worked until it didn't' Major Google changes in December really hit this site hard in January. My understanding is it was simply too much volume over quality. i.e a blog called creative-brief was doing amazing but Outrank did successive blogs (because it ran out of ideas) like creative-brief-2 and Google just said nono, enough of that. Good for new sites I think, for maybe a maximum of 3-6 months, but after that it just churns out the same content over and over. Some feedback for the creators, It would have been better and more proactive if the core Google update was addressed and what Outrank were doing about it.

Sadly had to part ways with @outrank_so - A simple case of 'it worked until it didn't' Major Google changes in December really hit this site hard in January. My understanding is it was simply too much volume over quality. i.e a blog called creative-brief was doing amazing but Outrank did successive blogs (because it ran out of ideas) like creative-brief-2 and Google just said nono, enough of that. Good for new sites I think, for maybe a maximum of 3-6 months, but after that it just churns out the same content over and over. Some feedback for the creators, It would have been better and more proactive if the core Google update was addressed and what Outrank were doing about it.

Prediction: In the AI age, taste will become even more important. When anyone can make anything, the big differentiator is what you choose to make. paulgraham.com/taste.html

ChatGPT just stole Netflix's SEO expert. Claude is offering $320,000/year for an SEO Lead. Why are all these AI companies desperately acquiring SEO talent? It's pretty simple actually. And it's the exact same reason SEO Stuff is coming off yet another record month (see my pinned tweet). seo-stuff.com Let's start with the ChatGPT hire. The person they brought on spent a decade at Netflix before getting scooped up. She joined OpenAI to focus on growth and acquisition for ChatGPT across web and search. It has only been a couple of months but the results are already starting to speak for themselves. 7+ figures in revenue added. Anthropic is now looking for an SEO Lead to work similar magic. In their job description, Anthropic says they want someone to: - Own technical SEO - Own organic strategy - Help define how they show up as “search gets reinvented by AI” There is a reason all these AI companies are specifically looking for SEOs all of a sudden. I mean, it's not like Anthropic doesn't already have massive brand awareness, built-in distribution and direct user demand. And yet, they’re explicitly investing in SEO. Why? Well, simply put, it's because AI systems still depend on the web to discover, validate and contextualize information. LLMs inherit trust from the same infrastructure SEO has always optimized. Don't get me wrong, visibility today happens across Google Search, Google AI Overviews, Gemini, ChatGPT, Perplexity, Claude, etc. No one is denying that the playing field has expanded. But all of those systems still rely at their core on crawlable pages, authority signals, structured content, freshness, clear entities and external corroboration. That’s SEO, just applied to slightly more surfaces. We used to all sort of get that if you don't rank well in Google, you don't get search traffic. Well, the same evolved version of that is still true. If AI systems don’t understand you, they don’t recommend you. And if Google doesn’t trust you, AI systems don’t see you in the first place. SEO Stuff (seo-stuff.com) works because it’s built around how both layers operate. It is all about making brands eligible to be surfaced using the same sound systems that helped businesses get traffic from Google. At this point, even AI-native companies like Anthropic and OpenAI know that Search is still the discovery layer and AI is just the interface. Everything we’ve learned over the last few months points to the same truth: AI visibility follows SEO fundamentals, structure, clarity and freshness. That’s exactly what SEO Stuff's plans are designed for. Let's start with the Gold Plan: seo-stuff.com/gold-plan-pack… - Authority-first setup - Easily-extractable content - Clean structure - DR50+ backlinks from sites getting real traffic and already appearing in AI search - Built for Google + AI simultaneously Then there's the SEO Stuff Premium Content Bundle. seo-stuff.com/premium-conten… - Deep topical coverage - Question-based structure - Comparison and buyer-intent content - Designed for AI reuse Together, they turn your site into something AI systems can actually use. When the company building one of the world’s most advanced AI models is hiring an SEO Lead, the message is clear: SEO is foundational. Ditto for OpenAI stealing Netflix's SEO expert. The winners going forward will be the clearest, most trusted and most structurally sound brands. And that’s exactly what SEO Stuff was built to deliver. If you want to understand how to stay visible across Google, ChatGPT and whatever comes next just follow + RT + reply with "AI SEO" and I'll DM you some cheat codes.