Keval Shah | Ecom SEO + AEO

@barrettjoneill Good to see you too! Been a while.

@SEOKeval Same - good to see you

Wow, they actually brought Money Twitter back. I'm seeing people on my timeline that I haven't seen in years! It feels like a community again. This is the first time I've felt excited about using this app in a long.

@EdLatimore I miss those tweets.

I heard the algorithm is back. That means so is coffee so black. And crackheads

@StephenStorey I used to pray for times like this

It’s like I logged into 2021 again

@roguewealth You called it like it was when everyone else was drinking the kool-aid.

Another…

@alexheiden Bro I'm so sorry, I know you text me about SEO stuff and I'm so bad at responding to work stuff over text 😂 Can you shoot me an email? I'm better about responding there.

@SEOKeval Same

@lawrencekingyo @alexheiden Same here.

@alexheiden i legit have not seen a post of yours for a year + till now tl was so cooked

Algo is sooo much better holy Feel like it’s 2020 twitter again hahaha

@JoeydeWit_ For real haha.

@SEOKeval Next level of word of mouth 🐐

It's wild to me that people are discussing me and the work I do at bars! But it's true what they say about good SEO people being hard to come by... The inspiration for starting my agency came during my first job post-college. I worked at an SEO agency and I was genuinely embarrassed by the work we did. Our content was outsourced to a low-quality content agency. We built backlinks from our own network of blogs that had zero domain authority. And for whatever reason, management didn't believe in Google algorithm updates, which created a whole slew of issues. Nine months into that job, I felt like I needed to quit because working there was actually making me worse at SEO. I also felt like I could deliver a better SEO service than they did. (And get paid more than my $40k/year salary and the 1% raise I was recently given) So I quit. And I decided to start my own SEO agency. An agency that would operate in more of a boutique-manner and limited client onboarding to maintain quality. An agency that delivered high-quality work and focused on ranking for transactional keywords that drove an actual ROI, rather than informational keywords that grew vanity traffic and created the appearance that SEO was working. An agency that was transparent with clients and actually put them first as opposed to company revenue. And now being 7 years in, and seeing all of the positive feedback about my work, I feel like I actually did it. I succeeded in building the agency I wanted to. It just feels good, man. Hard work does pay off.

@drewfallon12 You actually see people you follow, with an emphasis on followers who you follow back.

what’s the impact of the algo update?

@MichaelHewitt23 Damn dude, I haven't seen you forever on here! Hope you've been doing well.

@SEOKeval Hell yea brother

@LogFitz6 This it the first time I've seen you in like a year.

The for you page today, feels like old twitter I’m actually seeing my friends tweets we might be soooooo fucking back gang

@StephenStorey Have our prayers finally been answered?? Lol.

@SEOKeval Bro what’s happening

They changed the algorithm again Hope y’all can see my tweets again

@JoeydeWit_ Yeah I dealt with this a lot when I first started my agency. We had great client results, but we were still losing clients because we only reached out to them to send their monthly report lmao. Once we started doing weekly touch points, it changed everything.

We helped a $1.5M/year paid ads agency go from 17% churn to sub-8%. Old churn: $21K+/mo Current churn: $10K/mo This was the single biggest reason they couldn't scale. Goal is now to keep this around 5%. Here's how: 1. Actually track churn: we look at churn by number of clients, MRR, account manager, pod, cohort (which month they churned), and reason. With the data, it was obvious that communication and speed were the main reasons (50%+ of clients left because of this). It also showed that most clients were leaving in the first 3 months. If they retained beyond this, they usually stayed for 9+ months. So that let us to... 2. Restructure the team: their old structure was focused mostly on media buying, with a project manager kinda overseeing all clients. We worked out that adding one dedicated CSM per pod at $5K/mo would easily pay for itself if it just lowered churn by a few %. Showed again that results alone aren't enough for agencies. 3. Fixed billing schedules: they were manually invoicing clients every month. Both a fixed retainer + performance fee when hit. So now the main comms clients got was the invoice. So we switched this to automated billing. With only performance fees being charged on top when this was hit. Fewer touch points on billing is always better. 4. Added a 90-day commitment in the sales pitch: since most churn happened in the first 3 months, we added a 90-day commitment in the pitch. Not like this is an actual lock in, but at least clients come into the relationship with a long-term mindset. All kudos to them for actually implementing the findings. This is what happens when good operators get good data.

@mtheory___ Wow dude, thank you so much!! We gotta link up on a call soon, been so long.

Literally took 45 mins at the bar tonight stating this & showing inbound pursuit results to a 2013 DTC veteran tonight. We both knew how hard great SEO people are to come by - let alone any growth agency.

@SEOKeval is the fucking SEO 🐐 Cannot overstate this.

An ecom brand reached out to me earlier this year because organic traffic to their product category pages had collapsed. 4 months later, I've recovered almost all lost keyword rankings and organic traffic is back up. Here's everything I did: 1. I used Ahrefs to determine what core, transactional keywords had declined in rankings since organic traffic was at its peak last year. 2. I optimized existing product category pages for those keywords by adding the keyword to the relevant page's meta title, meta description, H1 tag and URL slug. 3. I added keyword-optimized content to each product category page and internally linked to other relevant product category pages. 4. I cleared a total of 90 broken links and broken backlinks. 5. I identified 35 existing blog posts with powerful backlinks, and added internal links to them that pointed to product category pages that I had optimized. 6. I built 16 backlinks a month: 8 to the homepage and 8 to product category pages (1 link each). With organic traffic to product category pages back up, organic revenue is now higher than it was this time last year. That's when happens when you focus your SEO efforts on improving transactional keywords... As opposed to improving informational keywords that drive traffic, but not conversions. Because what's the point of SEO if it's not making you more money?

The short version of how I scaled an ecom brand's organic revenue to $100k/month: 1. Fixed all technical issues 2. Identified low-competition, transactional keywords relevant to the brand's product offerings 3. Created product category pages to target those keywords 4. Optimized those product category pages for their target keyword 5. Published relevant blog content that internally linked to those product category pages 6. Built backlinks Read the more in-depth version below 👇

I used this exact same SEO process for another ecom brand I started working with 13 months ago. The result: Organic revenue went from $57k to almost $200k/month. This is insanely powerful stuff...

Want to learn more about how to do SEO for ecom brands? Grab my guide for free: inboundpursuit.com/free-mastercla…

Want help improving your brand's SEO and AI search presence? Schedule a call with us here and we'll see if we're a good fit to work together: calendly.com/d/cnkj-mmn-m9d…