@eComDanUK Put it below the products. You can also add a read more button to it to hide some of the text
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Keval Shah | Ecom SEO + AI SEO
11.9K posts
Keval Shah | Ecom SEO + AI SEO
@SEOKeval
SEO agency founder • Growing eCommerce brands with SEO + AI SEO • Schedule consultation call for your brand 👉 https://t.co/YDLt6Mqgur
Katılım Ağustos 2018
236 Takip Edilen59.3K Takipçiler
@SEOKeval How do you add all this content to a collection page without it making the page look like a disaster?
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I moved a brand from #13 → #3 on Google for the keyword "compression sleeves" just by adding the right SEO content to the product category page.
Here's how I structured the content:
First, I wrote a section talking about what compression sleeves are, how they help, and why you should purchase them from this particular brand as opposed to a competitor.
Then, I wrote a section breaking down the different compression sleeve product offerings, so users had some guidance to help them determine which compression sleeve is best for them.
Finally, I ended with a brief FAQ answering commonly asked questions about compression sleeves.
Sections were broken up with heading tags that included the target keyword.
And I added internal links to other relevant product category pages throughout the content.
I've tested a lot of different structures for product category page content, and this structure is by far the best for improving keyword rankings.
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Ecom brand I work with did over $230k from AI models like ChatGPT and Claude in the last year.
What AI SEO/AEO strategy did I use to pull this off?
Listicles? Reddit comments?
Neither.
I've just been doing good ol' fashion SEO for them for nearly three years.
Don't get me wrong, listicles help.
Reddit comments help.
And you should do them.
But the reality is that there's a lot of overlap between SEO and AI SEO.
The strategies that get you ranked in Google also improve your visibility in AI models.
This is proof of that.
So don't think just because you aren't running AI SEO-specific strategies, you're not improving AI visibility.
Traditional SEO is just as important for improving visibility.
It builds the foundation for it.
And then AI SEO-specific strategies like listicles and Reddit comments add fuel to the fire.
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@jewiss It’s already rolled out and that AI overview box has been there for two years.
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@SEOKeval New interface isn't rolling out until next week.
It'll show some regular results, but they'll be under a massively expanded AI Overview box that takes up most of the page, and under sponsored posts as usual. On some searches, you likely won't see any organic results
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This is 100% false.
I can't believe TechCrunch allowed this article to be published.
Google Search is NOT switching to AI.
The blue links are still there.
There's just now a plus icon that allows you to switch the actual search bar to AI mode.
philip lewis@Phil_Lewis_
Google Search as you know it is over "Instead of returning a simple list of links, Google Search will drop users into AI-powered interactive experiences at times." techcrunch.com/2026/05/19/goo…
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@kasey__moore How many people are engaging/viewing that statement vs engaging/viewing this false narrative?
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@SEOKeval Bro coming in clutch nearly 24 hours later after an official statement was made to clarify 🙏
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@forgebitz I can see where it's going, and that's fine with me.
SEO has always been a channel that changes, and people in the industry have always adapted.
But if you can't see what's wrong with publishing an article like this, then I don't know what to tell you 🤣
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@SarahPerezTC Your article is completely wrong lmao.
That feature only exists when you click the plus sign in the search bar and click an AI model to search with.
They didn’t get rid of the 10 blue links.
Literally do a Google search and test it for yourself.
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Good luck, publishers. May the odds be ever in your favor #googleio
TechCrunch@TechCrunch
Google Search as you know it is over techcrunch.com/2026/05/19/goo…
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@JamesonCamp I have 47%.
Pretty good for us guys who've been around a while!
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Pretty cool that 50%+ of my followers are active on X daily
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@clayyroy This is a solid list. I’ve worked in every one of these niches at one point in time, and they were crushing.
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If you want to scale the SEO if your ecom brand, use this strategy to find low-competition, revenue-driving keywords to target:
(Bookmark this!)
Keval Shah | Ecom SEO + AI SEO@SEOKeval
This video literally breaks down the exact keyword research process I've used to scale SEO for hundreds of ecom brands. (The most powerful strategy for driving more revenue from SEO is at the 5:28 mark)
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Ecom founder I used to work with asked to resume SEO, as he had more keywords he wanted to rank for.
He also mentioned that since we last worked together, he'd been using AI for all of his blog content and product descriptions.
He wanted to know if that was hurting his SEO.
So, I plugged his site into Ahrefs.
And, well...
It's definitely hurting his SEO!
Keyword rankings are actively plummeting.
A word of caution:
Stop copying-and-pasting AI content onto blog posts, product descriptions, etc.
Google is cracking down on it.
At the very least, you need to modify the AI content a bit to make it sound more human.
Otherwise, you'll have a traffic graph that increases, increases, and increases...
And then one day falls off a cliff.
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@ecomsamguy AI UGC is absolutely printing right now, if you know what sells 😂 Brand I talked to a week ago is making insane money with it.
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@chirag_ecom Happy birthday! I remember having a similar moment in like 2022. Life changes incredibly fast.
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No better birthday gift than cracking a winning ad.
I wanna share something. I was nothingggg 1.5 years ago.
I used to dream that if I did 30k in revenue a month, I’d live so comfortably. Life changes so fast, mannnn
Put your head down, never give up, and stay delusional….
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This isn’t anything new.
SEO has been dead for publishers for a while.
It’s only worthwhile if your business requires searchers to go to your site and take some sort of action.
I.e. Local businesses, e-commerce, SaaS, etc.
If you’re purely publishing content, don’t bother.
TBPN@tbpn
After several years of declining search traffic, Condé Nast CEO @rogerlynch has directed all the company's brands to operate as if search traffic to their properties will be zero. He says the era of turning search and social media traffic into profitable businesses is gone. And that if you run a media business that doesn't have an authoritative brand, a very strong niche, or a direct audience, you're going to be fighting hostile algo changes all the way down. He describes a recent board meeting: "We took a snapshot of search results from seven or eight years ago. And what you saw were a few sponsored links, then the ten blue links." "Do the same search today, you get an AI overview, then you get rows and rows and rows of commerce links, then you get sponsored stuff." "Each of the last three years, we would do our budgets, and we'd put forecasts in of search traffic declining. Because we'd seen the pattern of algorithm changes. And generally those algorithm changes were negative." "Every year, our search traffic was down more than we had forecast. So last year I told our teams, 'Assume there's no search.' You have to have your businesses planned as if search is zero. We don't expect it to be zero, we expect it to be a single-digit percentage of our traffic."
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@JustCallMeHarsh Sheesh that’s brutal.
I actually had another hire before this guy who was also trying to start an SEO agency while working for me.
I should’ve learned my lesson then…
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I used X to hire an SEO specialist for my agency a few years ago.
He knew the basics of SEO but still needed a lot of training.
I figured it was a good investment.
I'd spend time training him on how I do SEO.
And over time, he'd grow into a valuable team member.
Only that's not what happened.
9 months in, he told me another job opportunity popped up and he was taking it.
Damn.
All of that time I spent training him... essentially for nothing.
Not too long after, I stumbled upon his LinkedIn.
I couldn't believe what I saw.
There was no "other" job opportunity.
He had started his own SEO agency.
I hadn't trained him to work in my agency.
I'd trained him to build his own.
I wasn't even mad.
I honestly just laughed.
I should've known better.
Most people you find on this side of X are looking to start their own business, not be an employee.
Keep that in mind if you use X to hire.
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@webisticsdawg Yep, just part of the game though.
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@Jacob_Rhodes_ Reddit is 90% losers. Wouldn't put much stock into what people say over there.
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Reddit is the weirdest app on the internet.
I can post:
“16 y/o trying to hit $10K MRR in 3 months”
…and half the comments are:
“bro that takes years”
while the other half are:
“you’re insanely inspiring”
Same post. Same goal. Completely different realities 😭
What the heck is this platform lol
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How to build an SEO blog strategy that ACTUALLY drives ecom sales and improves AI visibility:
Keval Shah | Ecom SEO + AI SEO@SEOKeval
This video literally shows you how to develop an SEO blog strategy that increases sales and improves AI visibility for ecom brands. (Most powerful AI visibility strategy starts at the 07:08 mark)
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