AJAY BAM

Madhavan Ramanujam (@MadhavanSF) has helped 30+ unicorns architect their pricing strategies. He also wrote the definitive book on pricing strategy, Monetizing Innovation, and next week, he's releasing his newest book, Scaling Innovation: How Smart Companies Architect Profitable Growth, which will instantly become the new go-to guide for pricing your AI product. In our conversation, Madhavan shares: 🔸 Why popular AI coding tools may have already doomed themselves with underpricing 🔸 His 2x2 framework for determining your ideal pricing model 🔸 Why AI companies can capture 50% of value (vs 10% for SaaS) 🔸 Why AI companies must get monetization right from day one—not “figure it out later” 🔸 The negotiation trick that helped one founder 4x their deal size overnight 🔸 How to price your POCs for maximum leverage 🔸 How companies like Intercom’s Fin and Sierra pioneered outcome-based pricing (charging $0.99 per AI resolution) 🔸 The single question that reveals if your pricing is too complex Listen now 👇 • YouTube: youtu.be/NR85H55eYkM • Spotify: open.spotify.com/episode/1YKo8U… • Apple: podcasts.apple.com/us/podcast/pri… Thank you to our wonderful sponsors for supporting the podcast: 🏆 @Enterpret_ai—Transform customer feedback into product growth: enterpret.com/lenny 🏆 @DeveloperXM—A platform for measuring and improving developer productivity: getdx.com/lenny 🏆 @withpersona—A global leader in digital identity verification: withpersona.com/lenny Pre-order the book here: amazon.com/Scaling-Innova… If you purchase more than five copies, send a screenshot of your receipt to promo@49palmsvc.com to enter to win a free pricing strategy conversation with Madhavan, a signed copy of the book, an invite to the book launch, and more.