AJ Worden ⛳️ 🌽
26.2K posts

AJ Worden ⛳️ 🌽
@ajw545
wife, 3 kids, like beer. used to hate wheat but it’s pretty great. soil sampler, veris data collection specialist . farm auction survivor.












There’s over 25 million acres of CRP that could be used to increase our nations herd numbers.




Southwest Airlines turned millions of loyal customers into hostages. And they're celebrating it. I'm one of them. 20+ years. Two credit cards. Companion pass. Bought gift cards. Recruited everyone I knew. Then they killed open seating. Killed bags fly free. Gutted everything that made them @SouthwestAir. Will I keep flying them? Yes. But not out of loyalty. Out of lock-in. My status still protects me. My bags are still free. I can pick my seat. Companion pass works. Strip those away? I'm gone tomorrow. Cheapest and fastest. Done. Loyalty: I choose you. Lock-in: I'm stuck with you. They look the same on a balance sheet. Completely different animals. This pattern is everywhere. Adobe made cancellation so painful the FTC sued them. HP put DRM chips in ink cartridges. Insurance companies charge loyal customers 40% more - the UK literally banned the practice. Netflix said "love is sharing a password" in 2017 then cracked down on it in 2023. The inflection point: when the conversation shifts from "how do we earn this?" to "how do we keep them from leaving?" That's where loyalty dies and lock-in begins. Southwest says it'll add $1.5B in revenue. Wall Street cheers. What's the cost of turning mavens into hostages? What's a brand you were loyal to that you're now just locked into?













