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I’ve been that founder, up at 2am, staring at a half-built app—four freelancers in different time zones, a Figma that doesn’t match the product, and users who just… don’t get it yet.
Years in product taught me a hard truth: PLG isn’t code-first. It’s systems + design first. That demands a team that wakes up thinking about shipping working product, and understands the caveats.
Most founders are missing one side—product, dev, or design. Then freelancers work in silos and the result is predictable: patchwork, slow, brittle apps that can’t scale. I learned this the hard way while building Nuvio. It cost time, money, and energy I didn’t have.
So I’m building what I wish I had: @octostudioco.
Not “another agency.” A product studio that sits with you at ideation, shapes strategy & roadmap, designs a coherent system, builds with AI as a co-pilot, and doesn’t stop there—AI agents to automate marketing, sales, and onboarding so momentum doesn’t die after launch.
And if you’ve followed me, you know I’ve been building Vivelio in public. It’s still in progress—and it’s intentional. We don’t just build for founders; we also ship our own products to market to prove our standard. We’re our own first client. Like I said, this is not another "agency".
No hiring maze. No freelancer roulette. No duct-taped MVPs.
Just a team that ships, learns, and compounds.
If this is the season you’re in, my DMs are open. I’d love to help you design / build / automate something you’re proud to put in front of users.
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