Alina Malysheva

78 posts

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Alina Malysheva

Alina Malysheva

@alinaxyellow

PR / Marketing at @Yellow @YellowMedia_HQ

Ukraine Katılım Eylül 2024
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katherine_st
katherine_st@KStefanovych·
The @Yellow team isn’t sleeping today. May everything we wish for come true!
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Yellow Media
Yellow Media@YellowMedia_HQ·
The Old Guard is back, and drama is high CZ is making big U.S. moves. SBF? Pardon denied. Terra’s $40B mess is back in court. Catch all the crypto chaos explains via @alinaxyellow👇
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Yellow Media
Yellow Media@YellowMedia_HQ·
Crypto never sleeps, and neither did this week CME goes 24/7 on Bitcoin & Ether derivatives. U.S. Senators eye Trump-linked crypto ties. Saylor calls it a milder Crypto Winter. More in your weekly breakdown with @alinaxyellow👇
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Yellow Media
Yellow Media@YellowMedia_HQ·
Crypto whiplash this week. Davos hype, SEC easing up, tariff threats crash. Are we entering a market where politics moves crypto more than anything else? @alinaxyellow explains👇
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Alina Malysheva
Alina Malysheva@alinaxyellow·
In short, markets may forget mistakes. Communities don't forget dishonesty. And in Web3, community is everything.
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Alina Malysheva
Alina Malysheva@alinaxyellow·
A strong crisis response usually follows a few core principles 👇 - Speed How fast you respond often determines what happens next, as the first 24 hours matter most. Wait too long, and narratives form that you’ll never fully regain control over. - Clarity Explain, in simple language what happened and why; who is affected; what’s being done now; what will change to prevent this again - Ownership Blaming third parties, “market conditions,” or your own users rarely works. If you messed up, say it and apologize. If your audience "misunderstood" you, that’s on how you communicated, not on them. - Consistency Ideally, have one visible spokesperson from the C-level. But make sure the entire team is aligned on the same facts and messaging. Mixed messages destroy trust fast. - Empathy Often forgotten, but critical. People don’t just want updates. They want to know you understand how this feels for them. Cold, overly legal language usually widens the trust gap.
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Alina Malysheva
Alina Malysheva@alinaxyellow·
“Hope for the best. Prepare for the worst.” In Web3, the worst happens more often than we’d like to admit - hacks, outages, governance drama. Some are avoidable. Some aren’t. What really matters is what happens after things break.
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