Allison Kopf

@willahmed 👏🏻

You have no experience. You’ve never started a company. You’ve never had a full time job. Nike is going to kill you. You’re a kid. You don’t have technical skills. You shouldn’t build hardware. Apple is going to kill you. You can’t build hardware. You can’t measure heart rate non-invasively. Athletes don’t care about recovery. Under Armour is going to kill you. It won’t be accurate. You don’t listen. You’re an ineffective leader. You can’t recruit great talent. You’re going to have to pay every athlete. You can’t measure sleep non-invasively. It’s too expensive to research. Athletes are a small market. The product costs too much to make. The product costs too much to sell. Your valuation is too high. Consumers aren’t going to want it. Hardware is too hard. You should measure steps. Fitbit is going to kill you. You can’t build a marketing engine. You can’t raise enough money. You need a real CEO. Google is going to kill you. You can’t be a subscription. You can’t build a brand. You can’t do consumer in Boston. Your valuation is too high. You shouldn’t make accessories. You shouldn’t make apparel. Lululemon is going to kill you. You can’t predict Covid. Stay in your niche. You are going to run out of money. You can’t build a health platform. Amazon is going to kill you. You can’t measure blood pressure. You can’t get medical approvals. The market is too small. You don’t understand AI. The market is too competitive. It won’t work internationally. The supply chain is too complicated. You can’t build an AI. You can’t raise enough money. It’s too competitive. Healthcare isn’t going to want it. … Just keep going ✌️

@AlfieJCarter Bible

I put my entire Claude Code setup for GTM engineering into ONE Notion doc 10 modules. No fluff. - How to install Claude Code and run your first GTM session in under 10 minutes - How to build a CLAUDE. md that acts as your project brain and never loses context - How to install GTM skills that chain together and run autonomously - How to connect your full stack via MCP servers without writing custom wrappers - How to run parallel agents and subagents across GTM workflows simultaneously - How to manage context and token usage across long research sessions - How to choose between Sonnet, Opus, and Haiku based on the task - How to hook Claude Code into external triggers so workflows run without you - The exact GTM workflows to build first: signal detection, lead scoring, outreach sequencing - Full slash command reference for every repeatable GTM task This is the setup I would have KILLED for before spending months piecing it together from documentation, YouTube tutorials, and scattered GitHub threads. Like + comment "BIBLE" and I'll send it over (must be connected for priority access)

@jordan_ross_8F Marketing

Anthropic ran their entire marketing operation with one person. $380 billion company. Paid search. Paid social. SEO. Email. App stores. One non-technical hire doing all of it — for 10 months. I pulled it apart. Compared it to every system we've built across the clients we've worked with. Then asked myself one question: If I had to reverse engineer this from scratch — what would it actually look like? Turns out the architecture isn't that complicated. I mapped the whole thing into a 47-page PDF you can upload directly to any LLM. It coaches you through building your own version step by step. Comment "marketing" and I'll send it over.

@dan__rosenthal ABM

I’ve NEVER seen a B2B company fail to scale with ABM when they build signal infrastructure that automatically scores, routes, and alerts. That said… I just built this ABM playbook for you to steal. 8 steps from ICP model to realtime CRM updates with intent signals and dedicated Slack channels for warm leads. I recorded a full video breaking down the entire workflow. It covers: • The 8-step framework from ICP to activation • How we track 1st, 2nd, and 3rd party signals • The awareness scoring model (5 stages) • CRM automation structure • How Slack channels keep reps focused on warm leads And a WHOLE lot more. Comment "ABM" and I'll DM you the guid3. PS - This is the same playbook we deploy for clients with $60K+ ACV deals.

@dan__rosenthal Pdf

I've spent the last few years working with dozens of enterprise and YC-backed sales orgs. The most important thing I learned from these $100M+ sales teams: They’re using AI WAY differently than everyone else. The gap between teams using AI well... and teams not using it at all... Is getting scary. So I created a single resource that covers all of it. AI for sales in 2025 - from top-of-funnel to closed-won. Inside, I’ve included: • 16 AI vetted tools the top 1% are using. • 18 AI use-cases broken down by funnel stage • 3 full prompt frameworks you can copy and paste today • Complete inbound and outbound workflow diagrams • A model comparison guide (GPT 5 vs Claude vs Perplexity vs Gemini) • The best thought leaders to follow so you can stay up to date For the next 48 hours, we're giving away the full high-res PDF for free. If you want access: Comment "PDF" and I’ll personally DM it to you. (MUST BE FOLLOWING) PS If you're in sales or outbound, this will save you months of experimentation.

@tydsh Let’s chat sustainability and supply chains! DM me

Several of my team members + myself are impacted by this layoff today. Welcome to connect :)

@josh_nussbaum @VersionOneVC @bwertz @angelatytran Nice! Congrats!

Psyched to be joining @VersionOneVC and working alongside @bwertz & @angelatytran. Looking forward to learning, supporting, and backing great founders together!

@GovTimWalz Come by TRACT in Amsterdam if you can swing it. Would be great to talk about the future of agriculture.

I'm in the Netherlands this week to foster business ties with companies looking to expand in Minnesota.   I've made similar trips as Governor, representing Minnesota around the world, but this time is different.

@sergiopAnsel @shawngorham Yeah! Congrats!

A little over a year ago a house in a neighborhood we want to live in burned down. Talked to @shawngorham on the phone. He encouraged me- “go talk to them”. So I did. It belonged to an old lady, insurance was denying her housing assistance portion of her claim.

@hpdailyrant I love gaps on resumes. Often filled with the most interesting projects and learnings.

I’m hosting a small dinner for women in climate tech at my apartment in Amsterdam. Want to join? docs.google.com/forms/d/e/1FAI…

@jaasti @reachaffaq Yeah! I’ll DM my email.

@reachaffaq Thank you so much for shoutout, @reachaffaq. Hello @allisonkopf .. would like to show a demo of the platform

What webinar platforms are folks loving right now? Any recommendations?

@reachaffaq 🙏🏻

@allisonkopf Check Airmeet.

@reachaffaq Anything stellar?

@allisonkopf There are many. And almost similar.

@shl Bread & Spread makes a mean breakfast sandwich! Our offices used to be right around the corner. You’ll love BK!

Some personal news: I moved to Brooklyn, NY! My wife and I are going to start our family here next year. I’m super excited, because I think it’s the best place to meet as many of you as possible. So if you’re a local or visiting–I’d love to grab coffee and/or go for a walk. DMs open! 👋

Let’s go! 🙌🏻 #LK99

@hpdailyrant 👋🏻 will happily take intros

🎉🎉🎉🎉

Can’t wait for this! Should be a fun panel. Love thinking about new ways to forecast.