Andrea Picariello

Most early products fail before design even matters the structure is unclear the flows don’t guide the first value is hidden if users don’t get it fast, they leave clarity > UI

@bentenwoodring that shift usually happens when people can finally see how it connects to actual outcomes, not just the build. once that’s clear, the product starts making sense beyond the UI

We're about to ship a site for another logistics company. Yesterday our team walked them through the Webflow dashboard, the CMS structure, and how the transfer works. QA items are being cleaned up. The last blockers are SEO metadata and a few final images on their side. This is my favorite part of any project. Not because the work is done, but because you can feel the energy shift. The client stops thinking about the build and starts thinking about what the site will do for their business. We've shipped a lot of sites at NOOON, but the feeling never gets old. You spend weeks building something from nothing and then one day it's real and helping businesses drive real revenue.

@pingram_io looks clean. the real test will be how easy it is to go from exploring to actually sending something. that’s usually where these dashboards either work or drop off

Have you seen our new Email API Dashboard? - Live playground - Code Samples - Integrations All in one beautiful space.

@kalyan_wtf yeah, getting something out is the easy part. figuring out what actually needs to work for it to succeed is where things get harder

Launching a SaaS is relatively easy. Making it a success is not.

@sir4K_zen @threadingfinese @SelanetAI yeah, but activity can look like progress even when there’s no real demand yet. that’s usually where things get confusing

@threadingfinese @SelanetAI Creators build activity, brands scale with demand

Happy Tuesday CT. g Selanet Went through this week’s update from @SelanetAI and it shows progress across product, growth, and positioning at the same time. Being selected as an ETHGlobal finalist for agent-based browser automation adds strong external validation, while Agent Node v0.3.0 brings practical upgrades like points, referrals, and auto-upgrade that make participation smoother. The usage growth is just as notable: users up to 1,606, browse requests nearly doubling to 32,928, and node installs still rising. Add the upgraded Browse API, clearer “real browser” positioning against competitors, plus the SIX Network partnership, and it feels like Selanet is tightening both the tech stack and market narrative together. ------------------------------------ What do you think matters more for a platform first: More creators or more brands? @3look_io

@KaiXCreator maybe, but building something is one thing. knowing what actually needs to work for it to matter is a different problem altogether

@Swayamzz18 probably neither first, it depends on what’s still unclear. if you don’t know how the product should work, more dev won’t help. if you don’t know who it’s for, sales won’t either

As a solo founder, who would you hire first? The best developer or the best salesperson

@yashhq_22 probably building something that feels right but isn’t actually solving anything real. that’s the one that keeps you busy for a long time without noticing

What’s your biggest fear as a solo founder? - no revenue - building the wrong thing - nobody caring about what you build

@rxhit05 depends a bit on the stage, but usually it’s about figuring out what actually proves the product is working. otherwise you can focus on any of these and still not move forward much

You're building a SaaS. what matters more right now? -getting first users -building more features -improving UI -pricing strategy what are you focusing on?

@sherifgjini It’s often less about motivation or competition and more about not being clear on what needs to work for the project to move forward. Without that, things just get messy fast.

Founders, why do most projects die? - motivation fades - competition feels too strong - it gets complicated

@TTrimoreau It’s rarely one or the other. What matters more is knowing which one reduces uncertainty at that stage, otherwise you can do a lot of both and still not move forward.

As a founder You can only focus on one: -building -selling What are you choosing? 👇

@robj3d3 It’s often not just pride or distraction. Sometimes it’s not being clear on what actually needs to be true before moving forward, so you stay busy without really progressing.

There are only 2 reasons founders stay stuck. (1) Too proud to learn from someone who already built what they're building. (2) Too distracted to actually ship. Stay humble and stay consistent. The results will come.

@ClimStefan Exactly... Without a clear end state it’s easy to iterate without actually getting closer to anything

@andreapicariell Yeah this is a great thing to have in mind. Having the end scope should be defined at the start of the process 😅

Just watched a podcast where Hormozi explained how he created the table of contents and covers for $100M Leads. I'd think that at his level he bangs the topics, half an hour and he's done. I was wrong. He's got a full notebook of drafts, iterations to reduce the content to the essence. It took him days of hard work, to get the cover and table and content. Then it striked me: if he needs that much amount of work to get that level of quality why do I expect from my generated website to be the same?

@RomanGweb3 That’s a good filter. If the impact isn’t visible early, it’s probably not the right thing to optimize yet.

@andreapicariell 100%. The trap I fell into early was optimizing things that felt productive but didn't move the needle. Now my filter is simple: "Will a user notice this in the first 30 seconds?" If not, it waits.

Hot take: The best Chrome extensions solve problems so small that nobody thinks to build them. Copy a URL? 2 seconds saved. But multiply that by 50x a day, 365 days a year. That's 10+ hours per year. Small problems, big impact. Build tiny. Ship fast.

@sir4K_zen Yeah, distribution matters more than content early on. But even then, without knowing what signal you’re trying to generate, it’s easy to post a lot and still learn very little.

POV: You spent 3 hours writing a "value-bomb" thread for your SaaS. You hit publish. You wait. 1 hour later: 0 likes, 0 retweets, 12 impressions (10 of them are yours). The pain is real. If the algorithm doesn't know you exist, posting content on your own channel is just throwing bread to birds that aren't there. Stop shouting into the void.

@joncphillips Yeah, attention can be misleading early on. Without a clear signal of what traction actually means, it’s easy to over-index on the wrong feedback.

I’ve launched products that got praise and applause and went nowhere. I’ve launched products with none of it that found their audience quietly over months (or years). Attention and traction are not the same thing.

@TTrimoreau Before choosing the channel, I’d define what success looks like. If you don’t know what signal confirms real demand, you can get 100 users and still learn nothing. Clarity first, then channel.

As a founder, what’s best way to get your first 100 paying users? 1. Building in public 2. Cold DMs 3. Paid Ads I’m asking because launching my SAAS next week

@MrPerfect797 let's go

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