Andrew Case

Earlier this week, we launched our new night time tea, MoonBrew, and sold well over $100k worth of product in <24 hours This was all done via Klaviyo with $0 in advertising spend Here's how we structured our launch campaign & why I'm so excited for MoonBrew:

@jspujji GA

I recently spoke to a marketer who ran a $40M brand with just two designers and ONE AI process: He gave me and my team a masterclass on using AI to scale marketing and creative. Most brands use one tool with a bad prompt and hope it will solve all their problems. He chains 7 different tools together for: ideation, image creation, video editing, and iterating based on performance. ALL using AI and two offshore designers. I paid him 6-figures to build these systems for my companies. Now, I’m giving them away for free. Repost + Reply “GA” to get the guide in your DMs.

@mikefutia sora

Sora 2 API + n8n is genuinely insane 🤯 This AI system creates unlimited UGC videos using n8n + the new Sora 2 API. Fully automated. Zero watermarks. HD quality. Game changer for e-commerce brands & creative agencies scaling content production. Most teams spend $10k+/month on influencer content... But now with the Sora 2 API: Drop a single product photo → generate 50+ HD videos with zero watermarks → own full commercial rights → pay a few bucks per video. Here's the workflow: → Drop product image into n8n form → Write your creative brief + choose video length → Sora 2 API generates HD UGC content automatically → Creates unboxings, demos, lifestyle clips & product showcases → Videos delivered instantly with ZERO watermarks 100% built in n8n. Production-ready quality. Want the complete n8n workflow? > Comment "SORA" > Like this post And I'll send it over (must be following so I can DM)

@c_gro @jforjacob Highly recommend connor^

@jforjacob 👋🏼 that’s all we do. Creative Strategists, Growth Hires, Ops Managers, Demand Planning, etc. etc. You pay us $0 if we can’t find you someone you hire that stays. Work with everyone from DTC agencies to $400M+ consumer brands. Happy to chat.

Anyone worked with any recruitment agencies for DTC brands they don’t hate?

@DTCMidas 🎯🎯

I have a dedicated VA for just launching ads. Would recommend everyone having one. Saves so much time and way more flexible than all the bulk upload tools.

@ChereneAubert Idk I feel like most of my dtc founder friends were all cool in school

Re: Icon backlash The dtc community is full of people who were never cool in school so they need to feel power by hating on someone else’s efforts to build something that may become better than anything they will ever build

@PalmerLuckey Link to playlist? Cant find it need something for my morning workouts

I can confirm that this playlist is real. My life Would suck Without You

@c_gro Keep going brother 🫡

Business is literally just a game of fixing problems every single day for years and trying not to quit along the way.

@DickieV That ice cream is 🔥🔥🔥

Had dinner on. Broadway & 26 th Street at La Pecora Bianca & now will go across the street for ice cream at Anita Gelato )

@alexgoughcooper Link?

This is a seriously underrated podcast

@seanfrank 🎯 x.com/naval/status/1…

The industry is small and time is long. People I blew off 10 years ago are building great start ups. People who watched me struggle and fail 8 years ago, help me win today. People who think I’m an asshole today will like me tomorrow. Just stay curious, honest, and engaged!

@DTCMidas 1 ABO campaign, 1 ad set, $100 budget and let it rip

4 adsets, 3 ads each, $12,5 min spend each

@drsnow Whatd you do?

We just improved Meta NC CPA 72% for this brand literally overnight. Took over spend on Thursday. This brand saw CAC double YoY & had no idea why. Ppl were asleep at the wheel. It's easier than ever to improve paid media performance anytime we get an account these days. Too many marketers have gotten lazy. Lack critical thinking. Unable to correlate ad performance to business performance. And find their brands in a death spiral without even understanding why which only compounds the issue. The solution isn't always more creative, more landing pages, more discounts. It's usually hidden in the details & few are willing or able to go that deep.

@nikitabier @carlrivera Can you please add filters to Bookmarks. Id love to be able to sort bookmarks by date added or engagement

@carlrivera Tell me what you would change or areas of friction and I’ll have our team look into it.

X takes the price for the worst design. Funny it’s where all designers seems to have decided to hangout. Kind of like your favorite dive bar — the shit interior makes for better conversation

@jordanhaswings @kennykhoang ABO testing offers better control especially when dealing with big budgets Easy for CBO or ASC to direct spend to bad ads if youre testing there and then it nukes the entire campaign

@kennykhoang Yeah, not wrong.

When measured across time, most brands will be better off on average leaning into machine learning. Though this doesn’t mean there aren’t outlier performers media buying manually (ABO, manual bids). Both are true. Warren Buffett and Charlie Munger ought to continue doubling down on a few investments while watching the basket while most investors ought to invest in index funds.

@MurrayHillGuy1 @hinge There’s always bumble

This is war @hinge … you will feel my wrath! I am starting am army… who is joining me?

@DylanAnder HP

97% of DTC brands use heatmaps like amateurs. I decided to create a masterclass on 10 fast optimizations you can make to your brand's site They'll each increase your REVENUE PER SESSION (using heatmaps) Like + Comment "HP" & I'll DM it to you (Must be following)

@ecomaurelius Definitely the way the industry is moving and a lot of $ for the company who does it but seems too risky to hand over the controls just yet

sounds like custom internally built tools, which doesn’t surprise me i previously tried an enterprise level ad management tool like this and 1) it was ridiculously expensive (5% of spend or something close) 2) when the tech breaks/goes down, the automations completely destroy the ad acc so considering how critical the maintenance of the tech is, i wouldn’t be comfortable relying on an outside team to ensure everything was running smoothly

my meta reps flew out to mykonos for a dinner and i learned two things: 1) the largest spenders ($20m+/mo) within direct response are doing no manual media buying and it is all automated based on first party performance data when performance is good on any given asset, the automations are hyper scaling and making budget increases 3-5 times a day and they still have strict performance targets that they’re hitting they believe that the media buying position within companies will be obsolete within 1 year 2) if u spend over $50m on meta u get a bday cake

@scalingszn Avatar

Most brands are still running ads from their main page in 2025. Meanwhile, the skilled media buyers are quietly building AI avatar pages that don’t directly represent the brand, and using them to run some of the most effective cold traffic funnels on Meta. Whitelisting AI avatar pages can be a game changer when done properly. So what is whitelisting for those who don’t know? Whitelisting means running ads through a third-party page; usually an influencer, content page, or (now) an AI persona. → The ad doesn’t come from your brand → It comes from a more trusted source that looks native, organic, and unbiased In 2025, AI has changed the game: you can now spin up AI avatar pages to whitelist at scale, no creators needed. Why use an AI avatar page? • You can bypass creative fatigue; cold traffic is being bombarded with branded ads • Builds trust instantly. It feels more like content, not a pitch • Split test personalities, niches, & hooks. You can have multiple avatars for different buyer personas. Here’s the funnel structure that we’ve seen convert: 1.Step 1: Create a Clean Avatar Whitelist Page → Page name = “Dad Gains Daily” or “Skincare with Sophie” → Description = Personal interest, relatable tone → Use Higgsfield/HeyGen/Synthesia 2.Step 2: Record or Generate High-Converting Video Scripts → Angle: Unboxing, problem-solving, or “3 things you need to know before buying [X]” → Avatar = relatable, trustworthy, not overly polished → Use proven hooks that match the persona page 3.Step 3: Launch Ads from the Avatar Page → Meta sees this as UGC-style content, not a hard sell → Better engagement on average → Pair with advertorial or presell page before PDP for maximum impact 4.Step 4: Build Retargeting Ecosystem → Use branded retargeting to close with trust → Avatar warms them up. Brand converts them. Why is this so effective in 2025? • Meta favors native-feeling content • Ad fatigue is real & this resets trust • AI lets you scale avatars without creator bottlenecks • You can build an entire portfolio of “influencer” pages for whitelisting Want our AI Avatar Playbook with plug-and-play scripts, avatar generation tools, and full page frameworks? Like this post, RT, & comment ‘Avatar’ and I’ll DM you the full system

@OisinO If you dont have CAC to LTV working you’re playing on very hard mode

I talk to 20+ merchants a week and it’s always a tale of two cities either they’re drowning, trying a million things that don’t work, or they’ve cracked CAC to LTV and everything clicks. Truth is if you don’t have that working nothing else matters