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Seven years, four failed products, and one co-founder who never quit on me
Hi, I am Andy, I have built all kinds of products
- Launchpads
- Social media platforms
- Web3 academy for easy hiring
And this is the first time I'm telling the full story
I am a dropout. I didn't have a degree or a network. I just knew I wanted to build things and figured the only way to start was to learn how they worked
So I got a night job stocking shelves at a grocery store and spent every break learning frontend development from free tutorials
Within a few months, I co-founded my first crypto product
It lasted about a year before I got burned on an equity deal. I walked away with no money and a mass of skills I didn't know what to do with yet
I joined a legal tech startup in Australia. That company has since completed a Series A. I was there for about two years, and it not only changed how I approach building products, but also what kind of products I actually want to build
Then in 2021, I saw what was happening in decentralized finance and knew I wanted back in. But I wanted to earn it, not just apply and hope for the best.
That’s when I found Synthetix’s public GitHub, noticed real problems they needed fixed but didn’t have time for. So, I wrote the solutions and submitted a cold pull request with just the code and a message explaining what I'd done
They liked it and brought me on
What followed were the best two years of my career. I worked alongside world-class engineers during what many consider the golden era of crypto. For the first time, I was getting to know why certain products win, and others don't. That team made me a better builder
After 2 years at Synthetix, Kevin and I decided to go build our own thing. We'd been friends for over 14 years at that point, and we felt ready. We thought we knew how to win
We were wrong, wrong about a lot of things
We self-funded everything. Every time we tried to raise, the market made it feel impossible. We kept telling ourselves it was a bad time to launch, a bad time to make the big call
We were focused on building n+1 instead of 0-to-1. Adding feature after feature, convinced that 0if we just built enough, we'd eventually hit product-market fit, and the market kept shifting while we kept trying to catch up
After a long stretch of that, and a lot of money burned, we wrapped it all up in mid-2025. Shutting it down hit harder than I expected
But once we were honest with ourselves, the answer was obvious. We still loved building. That part never went away. So we went back to our roots
Kevin and I started Liquid Ledger. It's a global venture studio where we help people build their dream projects. We design and develop apps and products for clients worldwide while continuing to experiment on our own
It's the model that finally makes sense for who we are
This account is my reset. I'll be sharing everything going forward. The products we're building, the AI tools and workflows, real opinions on what's working versus what's just hype, and the lessons from seven years of building
If you're in the middle of building something, follow along
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