Andy Whitlock

I just blogged: "Brand Purpose without all the nonsense" or, "How to get excited about your brand without being a delusional idiot" @andywhitlock/brand-purpose-without-all-the-nonsense-2eedef7d1953" target="_blank" rel="nofollow noopener">medium.com/@andywhitlock/…

So I started a polymer clay sculpting youtube channel. And I’m creating characters with @elevenlabs to narrate them. Here’s my latest - in the style of a late night show in the 1950s: youtu.be/VnU_0SLuPbI?si…

@guyblaskey @Jessie_HealyDTC Sorry, never on Twitter

Is anyone on here a creative strategist for hire, but for small startup brands who need a new creative strategy?

@MC372 Nice. I remember a very similar demo years ago. More effective in the street though. youtube.com/watch?v=lV-rhi…

Great demo of how massive a Truck's blind spots can be. Source: reddit.com/r/interestinga…

@MerlinaAcevedo Beautiful. Bizarrely, I’ve used the phrase "faded light, a path gilded" in a palindrome before too :) instagram.com/p/CqXo6lTs7Y1l…

Too rare here, verses revere her; a root. We, faded light, a path gilded a leaf, as all, a tree saw a seer, tall as in me, lost. Never away: a war event. Solemn is all. A tree saw a seer tall as a fae. Laded light, a path gilded a few. Too Rare, here verses revere her: a root.

@Anthony_Etherin I think I speak for everyone when I say 😮 👏👏👏

THE YETI SPEAKS (whose two halves use the same letters, in the same order):

@Will_Humphrey The PAGs act as communities so hopefully they’ll get to talk to other people through those too.

@Will_Humphrey Are they in contact with any Patient Advocacy Groups? These usually exist for even rare conditions.

I wrote about the two Ds without mentioning the two Ds. And it has a pun. What more do you want? linkedin.com/pulse/stamping…

@markritson @tomroach @DavidTallon @Grace_Kite ☝️

@tomroach @DavidTallon @Grace_Kite But one of my central arguments is that “unique” is not the right approach to differentiation. It might even be a big part of the problem.

Great to hear some sense from @markritson on differentiation AND distinctiveness. Not either or. Or vs. But why you should examine both on their merits. Again, IT DEPENDS. Depends on brand maturity and category dynamics. Maybe it's both, maybe not. It FUCKING depends.

@Will_Humphrey 'Only the fabulous should apply'

@jessicamayzwaan I really like how Malcolm Gladwell approached his. Instead of just reading the book, he peppered it with interviews and other details to make it more like a podcast. gladwellbooks.com/landing-page/m…

@hamid @Will_Humphrey Personally I think the fragmentation of the concept undermines its original point, which was to find out if people would use/buy something with the least effort possible. agilealliance.org/glossary/mvp/ But hey, I’m a little out the loop on these things these days 🤓

@Will_Humphrey @andywhitlock Nah, these are things and useful as lenses for looking at the intent and success of a project. Desirability - is it wanted or needed by [insert users] Viability - can it make money for [the business - via whichever defined ladders you've got and including cost reduction]

@Will_Humphrey I wish more people were comfortable saying "but what does that actually mean?" in meetings. I feel like this has got better in the last 10-15 years though.

@Will_Humphrey It’s funny isn’t it. It’s easy enough to see how a complicated idea has been simplified, but it’s not so easy to reverse the process. Such is the peril of abbreviation.

People I know who have investment portfolios, what platform do you use?

@jhedelstein Get your own back by planning something awful for this October!

I can’t take emails from the bank seriously when they use the word "fraudster". For some reason I put that word in the same bucket as scallywag and rotter.

@auren @eldsjal My go-to album when I’m in deep-writing mode: open.spotify.com/album/1k6n6ngc…

@eldsjal what is the best no-lyrics playlist to get work done? also: another hack is to listen to music with lyrics in a language that you don't know.

To all the people who can get work done while listening to music with lyrics… I have one simple but important question: How? Teach me your ways.