Anup CEO
4.4K posts

Anup CEO
@anupceo
$67k/Mo acquisition systems. Strategic Content + DMs that got our client 84 calls last quarter using the "Free Consulting Playbook"↓
The Free Consultation System→ Katılım Ekim 2023
77 Takip Edilen99 Takipçiler

@anupceo To be fair it was nine years of different companies, three years in the last one
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I got laid off after 9 years of full-time employment.
I’m 31. A dad to a 3-month-old. No job. No safety net. No more pretending the “stable path” is actually stable.
So I’m betting on myself.
I missed the dot-com boom. I missed early crypto. I’m not missing AI.
Becoming a solo founder has never been more possible, and getting laid off might’ve been the kick I needed.
I’m building in public, figuring it out live, and looking to connect with other founders doing the same.
Building something cool? Reach out.
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OVER 100m views and 1.1 million followers (incl @AlexHormozi) for pennies on the dollar 🤯🤯🤯
never seen Claude crush content for a company like this
they sell ultra lookmaxxing D2C digital products
to market they run a python script which creates these faceless videos, no on-camera UGC, just images, animations and voiceover
you can make an app with this and print over $100k mrr
- study every single piece of content and understand their icp
- take the digital product and convert it into an app, fit aesthetics of the icp
- setup python + claude automation pipeline to auto-generate scripts and match assets (teach it with their existing winning content)
- distribute over tiktok, insta and facebook
🫡
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I was in a WhatsApp group chat with some so-called tech elites.
Sergey Brin's girlfriend - Gerelyn Gilbert-Soto - is in the chat.
I said tech bros have blood on their hands for censorship, covid, Ukraine, Russia-gate, etc. and are now only opportunistically seeing the light because of taxes in California.
She responded by calling me a retarded faggot.
The group admin removed me from the chat.

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@CREdebtlawyer the fuck? Your interns are coming on this? I can imagine the execs
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I know a guy who pretends to be a venture capitalist to get his competitors to voluntarily hand over their entire client list, revenue numbers, and churn rate...
He is not a VC. He has never invested in anything. He drives a 2019 Civic
But he registered an LLC called "[City Name] Growth Partners" and built a one-page website with stock photos of a downtown office he has never been inside. Total cost: $57
Every quarter he emails the founders of his 8 biggest competitors with this exact subject line:
"[Company Name] - Growth Partners Preliminary Interest"
The body says:
"Hi [founder first name], we've been tracking [company name]'s growth in the [niche] space and believe there may be alignment for a strategic growth investment in the $2M-$5M range. Would you be open to a 30-minute intro call to discuss? We typically move fast on companies with your profile."
94% reply rate. Because every founder running a $500K-$3M agency secretly wants to be acquired and nobody has ever emailed them saying they want to invest
The "intro call" is 30 minutes of the founder voluntarily handing over every metric in his business because he thinks he is pitching an investor
"What's your current MRR?"
"What's your client retention rate?"
"Can you walk me through your top 10 accounts by revenue?"
"What's your average contract value and sales cycle?"
"What does your team structure look like?"
The founder answers all of it. In detail. With pride. He even sends a follow-up email with a Google Drive link to his internal dashboard because the "VC" asked to "review the numbers with my partners"
The guy now has the complete financial anatomy of 8 competing agencies. He knows who their biggest clients are. He knows which clients are at risk of churning. He knows exactly what they charge. He knows their margins
He waits 3 weeks after the call. The founder sends a follow-up asking about "next steps." He replies:
"Appreciate the time, [name]. After reviewing with the team we're going to pass on this round but will keep [company] on our radar for future opportunities. Best of luck with the growth."
The founder is disappointed but not suspicious. VCs pass all the time
Meanwhile the "VC" loads the competitor's top client names into AI-Ark. 89% verified emails first pass. Findymail catches the rest
The cold email to their clients:
"[first name] - most teams running outbound at your scale end up overpaying for [the exact service the competitor charges them for, which he knows from the call]. we install the same backend at roughly 30% less with a refund if results don't beat what you're getting now. quick whatsapp?"
He knows the exact price to undercut because the competitor literally told him on a recorded Zoom call while trying to impress a fake investor
11 months in. $1,140,000 in closed revenue from the 8 "due diligence" calls
Two of the founders he "evaluated" are now paying HIM as clients. They hired the guy who pretended to be their investor and stole their customers. They have no idea. They just think he runs a good agency
He told me "founders will tell a stranger in a suit their deepest secrets if you call it due diligence. I call it that"
I asked if any of them ever figured it out. He said "one guy saw me at a conference and said 'hey aren't you from Growth Partners?' and I said 'yeah we pivoted to services.' He bought me a drink. He's my client now"
The operating cost of pretending to be a venture capital firm: $57 in domain registration and hosting
The revenue from pretending to be a venture capital firm: $1.14M
The 2019 Civic now has a custom license plate. It says "DUE DLGNC"
Few
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hi it's Nicole!
New to X, so here's an intro
- born & raised in Excel
- studied iced lattes, astrology, and seed rounds
- prev. "just one more tweak to the pitch deck"
- now building the next billion-dollar startup
- reformer pilates, Erewhon, and posting "building in
public" screenshots
- bullish on matcha, founder boys, and changing my LinkedIn headline
- ugly MVPs, pretty Notion docs
will be documenting the journey of raising a pre-seed, romanticizing founder life, and turning caffeine into shareholder value
if you're in NYC and wanna talk startups, AI, personal branding, angel investing, or whether we should grab coffee sometime, leave a comment :)

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@NickAbraham12 I can vouch for this hard ngl. getting 2,3 leads from 30 hyper personalized emails daily.
Cold email is far from dead
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The last couple of years have showed us the old way of doing cold email absolutely is saturated.
Old way (2018-2022)
- Take a massive list
- Run basic personalization
- Have OK direct response copy
- Consider 5,000 emails "a lot"
- Somehow book meetings
Then people realized how well it was working and software to execute it got cheaper.
More people flooded in and the bar to cut through the noise went up.
But cold email isn't necessarily dead. We still have clients booking 100s of meetings with it (including us).
It just requires a newer (and harder) playbook:
- Mastering list building / filtering / scoring
- Having a ridiculously good front-end offer
- Figuring out niche ways to personalize at scale
- Replying to leads ASAP post-reply
- Scaling volume responsibly
It's not easy, but it certainly works.
Sabo@MrColdEmail
"cOlD eMaIl iS SaTuRaTed" you're NGMI
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