Appsumer

Do you ever miss key performance movements at a granular-level? That’s exactly why we’ve built Auto Insights. Surface important ad, campaign & channel changes to ensure you never miss an optimization opportunity. Read more 👇 appsumer.io/article/new-fe…

A bit of a SKAdNetwork (SKAN) data drop from @inmobi and @appsumer today. 📈 SKAN enabled iOS spend share on the DSP broke 75% for the first time in Feb. 📊 Full market iOS spend share on Appsumer returned to 50% in the last 4 months after a 35% low soon after ATT launched.

Thinking through SKAN 4.0 setup? 👩‍💻 We've got updated thoughts on Conversion Value and Window setup: 📊 Measurement framework foundations 🔤 Choosing coarse-grain buckets 📲 Normalizing different datasets 🔐 Locking Conversion Windows appsumer.io/article/decidi… cc @InMobi

In the era of increasing competition and user privacy on mobile, it's hard for scaling apps to reach a significant user base from 1-2 ad channels 📊 It's more important than ever to have a well diversified channel mix. But how? 🤔 Get some answers 👇 appsumer.io/article/ad-cha…

How can independent mobile apps keep growing in the wake of ATT? 🤔 @shumellais dives into some challenges and solutions to retain an apples-to-apples performance comparison across ad channels for @advertisingweek advertisingweek.com/how-independen…

@appsumer's recent benchmark report showed ATT has hindered smaller advertisers’ channel diversity. InMobi's Appsumer has launched Appsumer Starter, a free cross-channel insights offering to help app marketers efficiently grow. Learn more here: inmo.bi/3Uo581p

Scaling iOS spend across channels shouldn't be a privilege of the largest apps with the most resources 💰 That’s why we’re pleased to release Appsumer Starter today. A new free and self-service solution for scaling app advertisers 👇bit.ly/3dpCgoI

Struggling to scale across channels as performance dropped on core channels, with the complexities of cross-channel measurement on iOS 📲 … 2/3

Scaling app advertisers have been hit hardest by ATT 😔 … 1/3

A study released by @Appsumer on Tuesday showed how far @Apple has come in monetizing its App Store. In Q2, 94.8% of advertisers spent on Apple ads, an increase of almost 4 percentage points from a year earlier. eMarketer sums it up: tinyurl.com/47h2ktcf

🚨New Benchmark Report 🚨 We've been analyzing the period following mass ATT adoption, finding: - Divergence of Meta and Apple Search Ads (ASA). - TikTok jumps Snap. - Smaller advertisers struggle to diversify. Get all the insights here ... appsumer.io/article/mobile…

How can independent apps scale ad outcomes in an era of SKAN, user privacy, and high data complexity? Appsumer breaks down how it's done. hubs.ly/Q01hL56Z0

Our growing Prod & Eng teams have released new features to make your dashboards more glanceable, including: 🥅 Goal monitoring for dashboard tiles 🏷 Metric context labels for greater clarity 🤝 Integration enhancements for 11 partners Get the details 👇 appsumer.io/article/produc…

How do you generate insights to make better mobile user acquisition decisions? We've been exploring the important connection between MMPs & BI tools and how the BI layer is driving unique insights in a modern mobile app advertisers technology stack 👇 hubs.ly/Q01gG4880

Looking forward to this @Adweek webinar in partnership with @InMobi on 24th May (1PM EDT, 6PM BST). @JenniferCrook1 will be joined by @Moshiblum and Adrienne from @MCSaatchiPerf to break down advertiser challenges and solutions a year after ATT's rollout: lnkd.in/ecKwsGWx

It has been a year since Apple shook up the advertising industry with ATT, SKAN & "privacy". We @appsumer compiled an e-book that assesses the impact & provides actionable insights to marketers. info.appsumer.io/en/apples-priv… Don't take our word, take @alexdbauer's word for it.

Still struggling with mobile performance advertising in a post-ATT world? Get the report outlining many of the solutions here: info.appsumer.io/en/apples-priv…

Have you been struggling with your SKAN setup? From what we've seen when setting up iOS measurement post-ATT a big challenge is the Conversion Value. We put together some of the best practices we've identified (including a decision tree) here: hubs.ly/Q017wTgl0

@peggyanne @InMobi @shumellais Thanks for all your support form an early stage Peggy 🙌

Congratulations @InMobi & @shumellais & the @appsumer team 💐 InMobi acquires appsumer to bolster mobile ad insights businessofapps.com/news/inmobi-ac…

Excited to share that @InMobi will be acquiring @Appsumer to supercharge performance marketing for advertisers across the globe. Together, we hope to solve a few important and pressing problems for the marketing ecosystem.🧵