
We acquired @besteverai, the AI platform built for advertisers. Samba welcomes the Bestever AI team, including founder and CEO @appyg99, who joins as Director of Product leading our AI strategy. Every adtech company is racing to hand campaign management to AI agents. Our contrarian bet: the agents that win will be built on deep, first-party signals. Samba understands audience behavior at scale, including how 1.5 billion opted-in users watch TV and what they consume online. With this acquisition, we're turning that deterministic data into autonomous agents for brands and agencies. Samba is thrilled to have Apoorva and team building what's next with us. 🚀 hubs.ly/Q04mbhNp0



















