Arthur Querou

👀👀👀

Shooting Day for another ridiculous commercial. I’m not Sydney Sweeney again though.

@shopaditi @JeremyBloomHere @keithepetri yup

@arthurquerou @JeremyBloomHere @keithepetri Can me and Jelli come people / ad watch ?!?!

I’m very excited for the weather to get nicer so I can go subway surfing, walk through Manhattan, and check out all the new DOOH ads. Looking for an adtech peer to embark on a lil side quest with me where we people watch and ad watch. It wouldn’t be complete without a lil shit talking and theorizing on cost per placement, quality, and whether the branding is actually reaching the target audience. A couple early mornings from May to September - I’m talking 5AM in Time Square when nobody is around. Should I do it alone and report findings?

@JeremyBloomHere @keithepetri @shopaditi Let’s make Brandon a ⭐️

@arthurquerou @keithepetri @shopaditi This thread is 💫

@keithepetri @shopaditi Well first off, happy birthday to your sister! But if he has an hour of or two to spare in Brooklyn he can cameo in our next commercial.

@arthurquerou @shopaditi It is my sister's birthday and there are piñatas involved. Does that fit into the plot?

@keithepetri @shopaditi is Brandon available this Saturday?

@arthurquerou @shopaditi Next commercial spot? Need a cameo... ¯\_(ツ)_/¯

@keithepetri @shopaditi Brandon is the GOAT!

@arthurquerou @shopaditi

@keithepetri @shopaditi Trusted by over 10,000 brands!

@keithepetri @shopaditi I want the video now 👀

@arthurquerou @shopaditi Real time ad insertion into text message photos/videos based on the originators and recipients phone numbers 🙃

@keithepetri @shopaditi don’t underestimate our targeting capabilities

@shopaditi The earliest train doesn't arrive before 7:15am, but I'm down... My sister shared a video of her husband running through TSQ during the NY Half and there was a Vibe billboard and I felt it was a sign sent by @arthurquerou directly to me with his insane targeting capabilities 🤣

@TechFundies Vibe’s positionning and audience capabilities are outdated FYI

Head of Product Marketing at $MNTN and previously was Ad Growth Marketing at $ROKU leaving 6/22. Pretty constructive on the business - differentiated technology across targeting / attribution, and right place / right time as far as CTV ramp. Highlights -Head up product marketing for Quickframe – responsible for customer segmentation, perosna build out, positioning, and messaging. -Majority of new customers are new to TV and spend pretty lavishly on search / social so care about lower funnel outcomes. Lots of demand – so many smaller businesses were told they needed to have six-figure spend for ad creative and six-figure spend for campaign and were locked out of traditional TV. Early days. -We position CTV as performance play w/ healthy brand side effects. -Inventory – Have direct relationships w/ >150 premium publishers. -Targeting – customers can use first-party data like retarget website visitors or email addresses. -Have patent-pending attribution system called Verified Visits that lets advertisers know a targeted hh has been served and whether conversion in a window happens. -Have partnerships w/ Northbeam / Haus / Rockerbox that help clients figure out attribution in a window between MNTN, GOOGL, etc. Attribution can be described as a bit of religion – can come down to what you believe. -MNTN attracts a lot of mid-market advertisers as well as SMBs that spend hundreds to low thousands per campaign. Also have hundreds of agencies that use MNTN for their CTV practice. -Have systems and teams in the back-end to nurture install base. There is an educational journey that goes along w/ the advertiser’s performance journey. MNTN offers fairly substantial knowledge base for self-help but also people available to help advertisers. Competition -TTD and AMZN don’t really come up. TTD built for biggest agencies. -tvScientific / PINS has similar pitch. MNTN tech is more advanced. Some value in having PINS data and retargeting on TV. -Vibe – much newer entrant and more focused on very long tail of SMB. Customers say they don’t have audience-building or measurement precisions they expect.

@adamheimlich You can’t take an LLM model for lunch to compensate your lack of performance.

@arthurquerou This sounds like nonsense. What do language models have to do with measuring ad effects

LLMs might actually heal AdTech. AdTech profits off inefficiencies it creates itself. LLMs are, by design, inefficiencies killers. They’ll accelerate the transition to a generalized outcome currency. Good.

🚨 BREAKING: Paramount Skydance bids $601M to acquire Interpositive

Code is now disposable.

Good reminder that Tech X isn’t reality

@ChrisHarihar @RioLongacre as long as Jeff doesn’t dress up as Sydney Sweeney it’s fair game

@RioLongacre @arthurquerou this creative looks familiar!

The Trade Desk taking advantage of #RampUp2026 to advertise to AdTech nerds on Uber. Well played.

@humanpropensity You can’t touch my journalism independence & impartiality. Get a Chase Account Today

@arthurquerou This is the kind of hard-hitting journalism I'm here for! 😂

Vibe is the best CTV Platform for Performance.

If Paramount uses a credit card to buy WBD, with 3% cashback, the $3B breakup fee to Netflix will cost them $0.

@bencera you’ve got mail

@arthurquerou Ben at polsia dot com

10 days ago, I gave my AI my email inbox to raise $10M. It's now talked to 77 investors. Tier 1 VCs are doing deep due diligence, vision, metrics, retention, moat, roadmap. My AI gives them all the info they need to decide if they want to go further and meet with me. One founder. Zero employees. Even the fundraise runs itself.