Ash Donaldson

@docbaty evidence alone never works. Need to follow up with benefits to the decision makers, then close with the risk of a dystopic hellscape if they proceed ;)

How's my day going? After 18 months, hundreds of hours of testing; reports; weekly meetings; special sessions - just received word that the design option that absolutely won't work for customers is now the preferred option. Padding up...

Wow. @GriffithSaul from @RewiringAus is speaking at the climate tech festival. Such a positive force - thanks team. His book Big Switch is highly recommended. Come along: climatesalad.com/australian-cli…

@NathanaelCBR I would expect IT (Internal Territory, of which we have three), or ET (External Territory - got 7 of them).

@NathanaelCBR if I ever had a day nap, there’s no chance I’d sleep at night

If nothing else the Van Gogh action has shown up a bunch of milquetoast climate activists worthy of blocking. "this is not the right way to get action" they say, after presiding over 30 years of inaction.

@wheelyweb @trib @RebelsAnimal We have a finite amount of attention each day. Advertising, apps, traditional and digital media are all fighting for that attention so they can survive in a competitive landscape. This is why a message or position needs salience. Otherwise it’s forgotten

@ashdonaldson @trib @RebelsAnimal That’s fair. But it then suggests how it might be measured. But I agree that what a human experiences and what media reports and what is actually consumed are all different inputs.

Supporters of Animal Rebellion have just poured dairy over the meat counters at Harrods calling on the government to support farmers in the transition to a #PlantBasedFuture

@wheelyweb @trib @RebelsAnimal Replace media with public attention.

@ashdonaldson @trib @RebelsAnimal I’m a little tired of the term “the media” because I’m a student of McLuhan and know it’s a bullshit term. There is no “the media”. Everything is media.

@liubinskas @Qantas Don’t you like the Aussie Fox News channel, mate?

Hey @Qantas you announced that you were going to have ABC news in lounges. Skynews is playing. Please fix.

@wheelyweb @trib @RebelsAnimal If they can’t get attention being on brand, should they be committing ecoterror acts like killing execs or blowing up corporate headquarters? I’d prefer they throw soup and spill milk

@ashdonaldson @trib @RebelsAnimal What about attacking people leaving butcher shops? You say “anything to stay in the news”. That would work right?. No one here is arguing silence. We’re asking for good arguments. Ask people what the paint and the milk is about. The same thing or different? Who knows?

@wheelyweb @trib @RebelsAnimal Good arguments. Being ‘on brand’ like glueing yourself to fossil fuel company doors. These things are so prevalent now, they no longer garner a mention in local, let alone international media.

@wheelyweb @trib @RebelsAnimal As I said - anything to stay in the media. To keep people talking. Reacting. Keep climate part of the conversation. We’re at a point of climate numbness. The old tactics don’t get in the news. Silence causes apathy. Maintaining salience is critical

@trib @ashdonaldson @RebelsAnimal Are we losing sight of something here? How does spilling milk in a high end grocer address any of that? It just makes a mess someone else has to clean up. It’s selfish posturing. One post said they want 10 downing st to wake up. As if spilt milk will ever approach their radar

@trib @wheelyweb @RebelsAnimal It’s a shitty circumstance that’s going to be much worse for lower income folks. I can afford to move higher, be renewable energy self sufficient, catch water and grow food. Most can’t. Many will be displaced in the coming decades. Conflict will ensue as resources dwindle

@trib @wheelyweb @RebelsAnimal We need to keep the message up until the pollies realise that the electorate won’t put up with it in any way

@trib @wheelyweb @RebelsAnimal Indeed. But the salience counts. It works. Lobbyists can only do so much when the populous demands change. This was the climate election, and Labour won on their stance, yet continued shitfukkery once elected thesaturdaypaper.com.au/post/max-opray…

@trib @wheelyweb @RebelsAnimal Kids are running out of ways to make people listen. Climate strike effect has waned to zero. Even scientists supergluing themselves to fossil fuel headquarters or the doors of parliament don’t even garner any media space now