Ashray Urs

Sponsorships are evolving fast. Brands increasingly care less about raw follower counts and more about trust, audience fit, consistency, and authenticity. Some of the highest-converting creators today aren’t the biggest creators.They’re the ones with highly engaged communities. (Shameless plug for @streamlabs new sponsorship platform! We have opportunities for creators of all sizes, so check it out if you get a chance) (6/6)

The strongest monetization strategies are layered. Tips, subscriptions, merch, sponsorships, affiliate revenue, memberships, digital products; they aren’t usually life-changing on their own early on. But together, they create stability. The creators who last typically build multiple revenue streams instead of depending on one payout source. (5/6)

Creators ask me about monetization constantly, so I wanted to share a few observations from watching the creator economy evolve over the last several years. (1/6)

@zachbussey Blast from the past! Twitch outgrew “just gaming” years ago. People tune in for personalities and communities. The biggest internet personalities defining culture have been built live on stream.

I giggle at the fact that they used a screenshot from a decade ago to show what Twitch looks like 😂 But more seriously, Twitch is not a gaming platform for Amazon Ads. It's a culture platform that just happens to include gaming.

Amazon Ads Chief Alan Moss on Twitch: "[Twitch] continues to be a core part of how we think about reaching audiences across live sports & entertainment," with a focus on culture, i.e., Kai Cenat + Keke Palmer.

Amazing achievement! Awesome to see streamers like @mayahiga on this stage showing the world how creators are so much more than just entertainers.

Right now, Reactive Overlays are available for a dozen games, including Fortnite, Apex, League and Marvel Rivals. We’re constantly adding support for new games, so if you can’t find your favorite yet, stay tuned. (4/4)

Our community is having a blast with them. You could spend hours scrolling through our Overlay Library. And when you find one you like, all you have to do is hit Install. (3/4)

Still haven’t tried out Streamlabs’ reactive overlays? Here’s a little crash course in how to add them to your stream: (1/4)

Mental health struggles have driven too many talented creators to step away from streaming. Increased competition, creative burnout, online toxicity, and the expectation to be “always-on” can go from overwhelming to dangerous without the right support. This #MentalHealthAwarenessMonth, let’s all resolve to be a little kinder to each other. Check in with your streamer friends. Check in on yourself. And don’t be afraid to reach out for help. We’ve got a big community here in streaming - nobody has to do this alone.

@loooper15 @streamlabs Highlighter supports 23 games today, with more added every week. You're right that the games we don't yet cover is the harder problem, and it's where a lot of our focus is going. More to share soon.

Game-aware is the right call — generic audio-energy detection misses so much context. Curious how it handles games outside those 7 though, because that's where most small streamers actually live. The long tail of games is the harder problem, and even within supported titles, finding the sweet spot between clipping everything and missing the real moment is still unsolved as far as I can tell.

The Streamlabs AI Highlighter just leveled up. Now supporting: Fortnite, Warzone, Apex Legends, Marvel Rivals, War Thunder, Black Ops 6, and Valorant (right on time for Corrode). Hit your shots, we'll grab the clips: bit.ly/45EWpQq

@Zaaider Yes! Thanks for applying

@ashray Just filled out my application! Got a Apple 17 Pro Max and New meta glasses! Am I able to shoot you a DM?

Have a pair of Meta AI glasses and a relatively new phone? Limited spots to get a first look. Reach out 🤳

It’s #InternationalCreatorDay! Creators are the driving force behind everything we do at @streamlabs, and we are endlessly inspired by their passion, creativity and the unique joy and sense of belonging they bring to their communities. Today is a moment to reflect on our mission to make being a creator as accessible and intuitive as possible, but also to celebrate the talent that makes it all possible. We couldn’t do it without you!

Smell that? That’s the sweet, sweet scent of a new @streamlabs Sponsorships opp. Creators can now apply to partner with @DrSquatchSoapCo on Streamlabs Sponsorships.

@ashnichrist @observer Thanks Ashni!

@ashray @observer very nice ashray!

Today’s consumers desperately want authentic content and experiences. For streamers, authenticity is in their DNA. I wrote an op-ed for @observer about why brands and audiences alike are embracing live streaming in an era of AI slop and ever-changing algorithms. Check it out below 👇

@zachbussey @observer You got it. And brands are finally catching on that a creator's trust with their audience is the actual asset.

@ashray @observer Really good article! There's so much potential in the streaming space in the years ahead, especially as social media usage declines (and possibly even accelerates due to the slopocalypse)... the last creator outlet where people (and brands) will find abundant authenticity!