Austin
1.6K posts
Now with all of this said: I don't see this series averaging 20 million viewers. Those days are long gone.
Now, could we see 13-15 million viewers per game by Series end with some series length? I think so.
Richard Deitsch@richarddeitsch
ESPN/ABC hitting gold with the Knicks vs. Spurs/Thunder. Very marketable series given how long its been since the Knicks were in the Finals. Also: I have full faith that ESPN/Disney will not load up celebrity row with Disney-affiliated celebrities.
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@sportsontvguy Good on NBC for paying Adobe to allow them say it’s actually a 3P measurement for the peacock viewership. Not saying I don’t trust it but just get a laugh from the effort to call it Adobe when we all know it’s self reported like all streaming is
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Especially if the Thunder win, the NBA Finals will be a great test for NBC’s added Adobe Analytics viewership.
In theory, with the Knicks, Game 1 of the finals on ABC should come out well ahead of the WCFs.
Richard Deitsch@richarddeitsch
ESPN/ABC hitting gold with the Knicks vs. Spurs/Thunder. Very marketable series given how long its been since the Knicks were in the Finals. Also: I have full faith that ESPN/Disney will not load up celebrity row with Disney-affiliated celebrities.
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@BucksLead Between Shams and Malika…not much to wonder why nobody trusts espn. clickbaity as it gets.
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@MatthewKeysLive Became a rule in 2024. CBS had Univison. 2025, Fox game also broadcast on Telemundo. This year was on NBC so naturally also on Telemundo. 2027, Disney chose Univison.
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This explains their willingness to sub-license the event to Univision: ESPN Deportes is not widely available in cable TV packages unless subscribers have a specific Spanish-language package. Putting it on Univision extends the reach of the event.
Front Office Sports@FOS
ESPN isn’t being shy about its attempt to break Fox’s Super Bowl viewership record of 127.71 million viewers. During Disney’s upfront presentation, NFL Live host Laura Rutledge said ESPN wants to deliver the most-watched Super Bowl ever.
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@TVGrimReaper Your perspective is akin to going to McDonald’s, looking at the menu, and wondering why they don’t have tacos or pizza available.
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@austiny007 Ah, you don’t understand what the numbers mean either.
And, nobody likes Nielsen. The only press they get is bad. Where’s the fun in being part of the complaining herd?
But @nielsengrimreaper is open for your taking! Go for it!
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I’m still at all loss as to why NBC PR posts these numbers, since they demonstrate how many people were doing something else besides watching their big event.
Maybe they assume people don’t know what the numbers mean?
NBC Sports PR@NBCSportsPR
Louisville, home of the Kentucky Derby, topped all markets in local ratings for the "Run for the Roses"
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@steely__drew Life needs another crack at Ride Like the Wind. A Tues/Wed run could just be it. Let’s Goose!
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@austiny007 Man please give us all of this tonight, I’d love that. They definitely need another crack at Ride Like the Wind.
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Reporting on NBA Today on the Milwaukee Bucks' dysfunction and the highest levels of the organization sensing an inevitability for what's to come:
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@YourManDevine Shams is a hack who legit just hates Milwaukee. Super weird how often he tweets about us. Hasn’t tweeted about Kawaii and that investigation since September. Guy is a hack!
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Injury Update: Ryan Rollins and Gary Trent Jr. are out for tonight’s game vs. Boston. Thanasis Antetokounmpo and Jericho Sims are available.
Milwaukee Bucks@Bucks
Injury Update: Ryan Rollins is now questionable for tonight’s game vs. Boston.
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@stateofstreamtv @hbomax @netflix Love the concept of this. Just struggle to truly believe anything Nielsen says. Don’t know enough about Luminate or Reelgood but would presume they have gaps in their methodology as well. Media measurement is like the ocean. And we know more about space.
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Two titles appear across all three sources: The Pitt (HBO Max and Paradise (Hulu)
Both are mid-run shows holding audience across Nielsen's lagging window, Luminate's near-current window, and Reelgood's real-time demand signal.
For media buyers, that's the closest thing streaming measurement currently offers to confirmed, durable audience.
Subscribe for more insights like this here -> stateofstreaming.com/subscribe
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It was an idea that came up while chatting with @MatthewKeysLive - stack all of the viewership data side-by-side to make sense of it 🧵
This is the first cut of many...
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@MattBelloni Would be better if they showed the median age of each of these audiences. CBS line items likely 70+
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Funny to see CBS promote Nielsen ratings showing robust competition for U.S. TV audiences that contradict its parent company’s antitrust narrative that Netflix is too dominant…
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Austin retweetledi
@YahooSports @ShamsCharania Did Giannis say this? Or was it just reported but that no talent hack Scams?
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Miami, Minnesota, Golden State, and New York have emerged as the most serious suitors in the Giannis sweepstakes ahead of the trade deadline, per @ShamsCharania.
Last week, the Bucks star said he is "ready for a new home" before the Feb. 5 deadline or during the offseason.
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Starting tonight, NBC has live sports on all-but-two of the next 51 Sunday nights (and the exceptions will probably feature sports as well).
A look at NBC's plans for its year-round Sunday night slate, and the decisions by Dick Ebersol that paved the way: sportsmediawatch.com/2026/02/nbc-su…
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@sportsrapport They have a UFC option to add into main scores page that updates in real time
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The main page of the scores tab on the CBS Sports app has NBA, every single college hoops game that happened today - and there were a lot - like 5 soccer leagues, NHL, golf, and men’s and women’s Aussie Open.
No UFC, though, which CBS parent Paramount is paying $7.7B for starting tonight. The UFC tab in “more” doesn’t have live updating results.
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@AndrewMarchand espn just incapable of elevating broadcasts in same manner as NBC, FOX, and CBS
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This coverage for the National Championship feels very lowkey.
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@sportsrapport anything on Peach Bowl numbers yet? Seems a little odd nothing been released yet
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