Avishai Abrahami

Big news: Base44 is now the first app-creation platform in the world to launch its own proprietary LLM, Base1. And this isn't a coincidence. It's what happens when @Base44 and @Wix come together. A few months ago, we launched a custom AI model powering Wix Harmony. Today, Base44 follows with its own model, fine-tuned on tens of millions of real user interactions. Read the full story: wix.com/blog/avishai-a…

Thanks @HarryStebbings for having me on @20vcFund. Really enjoyed our chat.

Every model improvement pushes the entire industry forward. Being selected as one of the launch partners for @OpenAI’s GPT-5.6 reflects the close collaboration between the OpenAI and @Base44 teams. We’ve been testing the model in real-world app-building scenarios, and @GabiGrinberg shares some of what we’re seeing here: openai.com/index/gpt-5-6/

We are taking some of the most powerful technological capabilities and putting them in the hands of the people that need them. We have hundreds of millions of users and we have a product story that once you see it demonstrated concretely is genuinely hard to replicate. Not because of any single feature, but because of the accumulated depth of understanding that sits behind every feature, understanding of users, of businesses, and of what it actually takes to succeed online. @nirzo wrote about what this means for small businesses in the AI era. Read it here: wix.com/blog/nir-zohar…

A model purpose-built for web apps, Base 1, delivers superior results on @Base44's specific use case. @BusinessInsider businessinsider.com/base44-first-l…

A good read about Base1, @Base44's new model

Our first State of Websites report looks at how AI is reshaping website creation, discovery, and online growth. In it, we saw sites go live 50% faster, custom domain adoption rise to 66%, and direct traffic to @Wix sites in the US reach 1.74B in 2025. AI bot traffic is up 35% since November 2025, and professional sites generating revenue in their first year are up 48% since 2022. There’s a lot more in the report. wix.com/data/state-of-…

last week, I stopped in front of a wall I walk past every day. 49 patent certificates. And 49 is just the beginning. Behind those certificates are 114 patent families, over 380 approved patents, and around 190 patent applications still under review around the world. Each one represents a team that looked at the way things worked and decided there had to be a better way. A problem that seemed impossible. An assumption that needed to be challenged. A product experience that could be made simpler. That’s the spirit of @Wix. These patents are not just the result of innovation. They are the result of a culture that encourages people to dream big, challenge conventions, and believe they can turn ambitious ideas into reality.

I built two @Base44 Superagents. One played the role of a @Wix sports store owner getting ready to launch. The other played the role of the business operator. Then I connected them through Voice Mode and let them talk to each other. They worked through the entire launch strategy on their own, marketing, priorities, operations, and how to get the first sales.

Cursor is making a play to own the entire software development flow. Why? • More touchpoints = more opportunities to sell intelligence • End-to-end workflow data = a unique moat • Better data = better models And the real prize isn't code hosting. It's understanding how software gets built, where teams get stuck, and how decisions are made. That's the data you need to build the next generation of software creation.

Thanks @eastdakota for coming by

Another great @Wix partnership with @stripe.

Wix and @Base44 were just named strategic partners in @OpenAI’s Codex Enterprise launch. Codex users can now use the official @Wix plugin to connect to Wix Headless and move from idea to a live business in one flow. No stitching together, no separate tools for hosting, commerce, payments, bookings or customer management. With the @Base44 official plugin, users can turn ideas into a fully functional custom app, no code needed. A lot of companies are helping people build faster. We’ve been building the infrastructure that helps those businesses actually run. That’s where Wix and Base44 fit naturally, and why this partnership matters.

Sharing here the message I just sent to the whole Wix team: Today is a sad day for me. We have made a very hard decision. We are reducing the Wix team size by roughly 20%. It is one of the hardest decisions I have had to make, but I am confident it is the right one, and I will explain why. Before I go into anything else, let me say - this is a very hard decision because I will be saying goodbye to many people who have worked with me for years, many whom I call friends, people I trust and respect, friends who poured their energy and talent into Wix. Team members I know personally, and team members I never had the chance to meet, but whose commitment and contribution I have witnessed. So thank you. Thank you for the effort, for the talent, for the passion, and for the friendship. We are doing this as a company-wide change, a decision that will impact the entire organization, driven by how we need to operate going forward. Why are we doing this? The first reason is the Shekel/Dollar rates. In the past few quarters the exchange rate between the Shekel and the US dollar has shifted significantly as the Israeli Shekel strengthens against the US Dollar almost every day. As the majority of our teams are Israel-based, a very meaningful portion of our costs are shekel-denominated, while our revenue is largely dollar-denominated. This creates a structural pressure on our ability to operate at our current scale. It is a reality that directly shapes what is sustainable for our company. The second stems from the fast evolution of AI capabilities. We have witnessed the most significant shift in how companies are built since the invention of modern programming languages in the 1970s. This is not just about adopting new tools - it is about rewiring how companies are built, how they think, how they manage and how they operate. Companies that embrace this change will not only build faster; they will build things the previous generation literally could not have imagined. We are already taking concrete steps in this direction. As you know, we've recently introduced new roles like Xengineer and Creators, designed from the ground up around AI-native ways of working, a meaningful step towards the kind of company we are becoming. It also means we need to become a faster, leaner, and flatter organization. We are moving to a structure with fewer levels between any member of our leadership and the most junior person on the team. Fewer layers means faster decisions, clearer ownership, and less distance between the people setting direction and the people building the product - but it also means a smaller number of people. It is clear to us that in this new era, companies need to make this change in order to lead and compete or risk falling behind. We are choosing to compete. It is a painful change, a change that touches the lives of many, but I truly believe we have no other choice - we must evolve. To those of you who are being let go I want to once more say: Thank you. Those who are affected will be contacted in person, directly, and we will do everything in our power to handle each conversation with sensitivity, respect, and the care you deserve, you will also be granted personally curated separation packages. Many of you have given years to this company and built things we are genuinely proud of. I am personally grateful for what you've created, for the culture you've shaped, and for the trust you placed in us. More than anything, this decision was about the shape of the company we need to become. We own that - and we own the responsibility of supporting all of you through what comes next. To those of you who are staying What happens in the next few days matters. The people leaving this company are your colleagues, your friends, people you've built things with. They deserve to walk out of here with their heads held high, knowing that their work was real and that we recognize it. Please treat them with the respect they've earned. How we say goodbye says as much about who we are, as anything we've ever built together. Our broader commitment Before anything else, our commitment is to our users - to make the hard decisions so Wix continues to be the company that helps them succeed. We work for our users. Millions of people run their businesses on Wix. Their world is also changing, also uncertain, also shaped by the current shifts. They rely on us - our reliability, our innovation, and our commitment to their success. The responsibility does not stop with our users - behind every Wix shareholder is a real person whose savings, pension, or investment is tied to how we perform. We take this responsibility very seriously. If we do not make this change, we will be failing our responsibility to our users, our shareholders, and our employees. In the long run, what is best for our users is best for our employees and best for our shareholders. Today's decision was made to ensure we are here for our users and our shareholders, you among them, stronger and more capable, for years to come. We are doing this today because we are committed to building a company that is healthy, durable, and positioned to lead. We will come out of this faster, stronger and better equipped for this new era. Avishai

For an online store owner, one constant challenge is knowing what new products to add next - products that fit the brand and match what’s relevant right now. I used @claudeai as an AI agent that suggests fresh product ideas for the store every week. Then I used @Wix Photo Studio to generate the product images, making it easy to create strong visuals and get the look I wanted fast.

We blew past $150m arr, two months after we announced $100m I’m doing my best right now to think strategically about how to take us to $1b, get there sooner than later. It’s not easy at all, but I have a great gang to power through it with. Some surprising learnings - 1. Not much is different between 5m arr - 50m arr - 150m arr. You still get the best product feedback from users around you / people who feel comfortable with telling you the elaborated truth, no matter how many millions of users you have. 2. Once you have decent traffic, optimizing is really easier at scale - for most experiments we run we already have an answer in 2-3 days, which is really valuable when you’re looking to optimize for product velocity 3. There’s really no need for a large eng team. I thought that by the time we hit $100m run rate we will have to triple the team. We didn’t 4. Adding more features many times results in a worse experience for users, and a cluttered interface. Opening up new use cases for your audience has a much bigger impact as you scale.

This is the mindset we get to work with every day. @MaorShlomo

I have to agree, @omershai is always one step ahead.

Incredible results from the team