Amith
2.8K posts

Amith
@avstmd
Gastroenterologist @OfficialJipmer | Pancreas & IBD | Gut-brain interactions | Fascinated by AI/LLMs | Movie Buff | AFMCite
India Katılım Ekim 2018
1.5K Takip Edilen1.4K Takipçiler
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POEM
POETRE
EUS-GJ
EUS-HG
EDGE
Dr. AK 🇮🇳@docakx
You can't just post random alphabets and expect other doctors to understand it.
Română
Amith retweetledi
Amith retweetledi

I am Dr. Sivaranjani, a pediatrician , raising concerns about how ERZL is being marketed and positioned in pharmacies, and the risk it creates for consumers making critical decisions during dehydration.
This issue is not about whether ERZL is safe in isolation.
It is about how it is presented, perceived, and potentially misunderstood in real-world settings.
ERZL is a commercially marketed electrolyte drink. However, its branding and advertising raise serious concerns.
*It should not be using ORSL in its communication.*
Why?
Because:
* ORSL itself is not the original medically recommended ORS
* Referencing ORSL in any form creates brand recall in the minds of consumers
* Instead of reducing confusion, it continues and reinforces it
When ERZL is positioned as a continuation or replacement of ORSL, it keeps that same association alive — especially among parents who may already believe ORSL was equivalent to ORS.
👉 This defeats the very purpose of regulatory action.
In pharmacy settings:
* People are often making quick decisions under stress
* They rely on familiar names and visual cues
* Branding can directly influence what they choose
If ERZL continues to build on ORSL recall, it risks being perceived as a medical solution for dehydration, even when it is not the same as ORS (the medically recommended solution).
There are also concerns around ingredients like sucralose, especially in children and with prolonged use, based on global health guidance.
This makes clear communication even more important.
After raising these concerns, I have received a legal notice from Johnson & Johnson and Kenvue.
This petition is not about conflict.
It is about:
* Clarity in healthcare communication
* Preventing consumer confusion
* Ensuring responsible branding and advertising
* Allowing doctors to raise public health concerns without hesitation
We urge the Food Safety and Standards Authority of India and the Ministry of Health and Family Welfare to:
1 *. Ensure that, since ERZL closely resembles ORSL, Kenvue is directed to rebrand it in a way that does not create recall or association with ORSL.*
2. Prevent misleading positioning that may confuse consumers
3. Strengthen enforcement at the pharmacy level
4. Ensure clear differentiation from medically recommended ORS
5. Protect healthcare professionals raising genuine concerns
In healthcare, even small confusion can have big consequences. Clear choices save lives.
@fssai @JPNadda
@MoHFW_INDIA @narendramodi
Stand for public health. Sign and share this petition to help protect every family from confusion in critical moments.
c.org/4wzT58q4wN

English

🔑 Out with the old, in with the new
🔥 Wisdom in management of chronic pancreatitis and its change over the years…
@NatPancFdn @UFHepGastro
#ChrisForsmark

English
Amith retweetledi

Delighted to announce my new ebook ‘NeetPG - Ophthalmology Review”.
I have always maintained that ophthalmology (for NEETPG) is a high scoring subject. You cannot afford to miss any questions.
This book brings together more than 1000 MCQs with explanations, last day revisions, mock tests, rank booster one liners, most common (of them all) type questions, radiology spotters, mnemonics, epomymous signs among others.
This book is all that you need for revising ophthalmology.
Click here: drgunjandeshpande.com/product-page/n…
#MedTwitter #ophthalmology #neetpg




English
Amith retweetledi

Artificial intelligence models overly affirm and validate users, even when users propose harmful or illegal actions, a new Science study finds.
The resulting effect on users is notable: Receiving advice from affirming AI made people more self-centered and less able to see the perspectives of others. Yet people prefer the overly affirming AI, which may further promote this behavior in AI models.
Learn more in this week's issue: scim.ag/4lZmdwU

English
Amith retweetledi

If Claude is doing everything,
What are we supposed to do?
Claude@claudeai
You can now enable Claude to use your computer to complete tasks. It opens your apps, navigates your browser, fills in spreadsheets—anything you'd do sitting at your desk. Research preview in Claude Cowork and Claude Code, macOS only.
English
Amith retweetledi

*New Issue Alert*
The special IJG Women and Gastroenterology March-April issue (Volume 45, Issue 2) is online.
Please have a look:
link.springer.com/journal/12664/…
@IJG_Journal @docMPK @drvishal82 @drsridhars @DrAnuraagJ @giri_gutnliver @UshaPGIMER
English
Amith retweetledi

Regulatory Surveillance Over Weight Loss Drug (GLP-1) Supply Chain
pib.gov.in/PressReleasePa…
English
Amith retweetledi

Inspirational Sunday read! The story behind the study from @DeMadaria that lead to the modified Atlanta classification for Acute Pancreatitis.
demadaria.substack.com/p/your-first-p…
English

I don’t post here much nowadays, but just wanted to share that a month ago, Simran & I got married ❤️
#WeMetonTwitter

English
Amith retweetledi

#DECODE | Across India, pregnant women are being turned away from nutrition centres because AI-powered facial recognition cannot match their current faces to years-old identity photographs.
Some haven't received ration in months. Their crime? Looking different from their Aadhaar photos.
Our latest Decode investigation by @HeraRizwan1, supported by the @pulitzercenter.
boomlive.in/decode/ai-faci…
English

Time to plan a trip to Hyderabad - Allu Cinemas!
Best Movie Moments 🍿@BestMovieMom
The movie year we’re about to witness is INSANE
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