
Ayelet Fishbach
652 posts

Ayelet Fishbach
@ayeletfishbach
Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing at the University of Chicago, motivation scientist, author of GET IT DONE.











You probably set goals based on how important they are, but that isn't necessarily what is going to help you achieve them. My latest for Psychology Today. With a shout-out to research by @ayeletfishbach and @Kaitlin_Woolley. psychologytoday.com/us/blog/ulteri…




Check out a new @PsychScience article by @ayeletfishbach and collaborators: People were more likely to stick with goals framed as enjoyable—not just important. People used a health app more when told it was “a fun game” rather than “a useful tool.” bit.ly/4obM70Y











Since 1954, "The Handbook of Social Psychology" has been the field’s most authoritative reference work, and today is the launch of the all-new 6th edition. Best news? The HSP is now an open-access public resource—free to read, download, and share. the-hsp.com





