Ariel Lim

Brand awareness used to be what a business tells the customer, but now it is what customers tell each other. Build a strong community around your business by implementing reputation management as a marketing strategy. #ReputationManagement #BrandAwareness #MarketingStrategy

Case studies are one of the most polarizing things you can produce in support of your B2B marketing efforts. Because you love your case studies, but many of your prospects find them to be boring and irrelevant, not differentiating and not compelling. buff.ly/3ROQyi3

"Just because you have something to say doesn't necessarily mean someone is likely to consume it. A lot of my clients will pull together thought leadership campaigns, and they think, "We've got the best next thing to say. Everyone is going to read it." buff.ly/3c5LAgH

Writers are communicators, and if you’re proud of your ideas, you’ll definitely want to learn how to write better headlines. buff.ly/3c6qFKk

Ambition is when you close the gap between your circumstances and your expectations. Entitlement is when you expect others to close the gap between your circumstances and your expectations — James Clear

If you’re in-charge of strategy and none of the “strategies” you create get implemented. Are you doing a good job? Or out of touch with reality? 🤔 “Great performance requires great strategy and great execution, but poor execution is often used as an excuse for flawed strategy”

Yet this is prevalent everywhere you go 🤦‍♂️ “It doesn't make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” —Steve Jobs

A real professional knows when to accept their own ineptitude because they know it’s best for the organization. People who don’t or refuse to accept reality should be fired.

Achieving SEO results is hard. Higher SEO maturity across most profitable industries Better user search experience and quality required to rank. More complexity to manage SEO project execution. Here's how 6 ways to make SEO audits that actually impact results 👇 1/n

Absolutely killer/comprehensive SEO audit template via Shaun Anderson (@Hobo_Web) A paid version exists, but the free version is better than 99% out there. Love that it includes both website + content quality! Probably the most complete you'll ever see: #gid=1637374961" target="_blank" rel="nofollow noopener">docs.google.com/spreadsheets/d…

When the student is ready, the teacher appears

Learning is easy. Implementation is hard. A bitter pill to swallow.

Ideas are good. But execution is better. Apple didn’t come up with the idea for smartphones. They weren’t the first either. But they executed better. What’s that awesome idea in your head that you haven’t executed yet?

Personalization is something marketers have been talking about for years; but, in many ways, B2B is still catching up to the trend. 2020 was a defining moment for many B2B marketers who were forced to abandon old habits. buff.ly/3N5CdKr

@blgsmth @Medium Thanks for sharing! Hope you liked it and found it useful 🙏

Use the 5 Stages of Awareness to Develop Your Content Strategy arielylim.medium.com/use-the-5-stag… by @aylim14_ via @Medium #ContentStrategy arielylim.medium.com/use-the-5-stag…

If all you do is chase trends, you’re spinning in a circle, and you’re never going to create any real value for your investor.

1 of my favorite SEO tips that I'll share with the world because I'm feeling generous 😏 Meta descriptions are not a ranking factor, but they can be leveraged for SEO in other ways: Try adding them to category pages as article/product thumbnail snippets = instant unique content

To deal with issues, you first must be aware that they exist.

Don’t ever stop asking questions. Questions are what causes you to stretch, create, grow, innovate and change.