Becca Ritz

Why mass marketing will not work on Gen Z – it’s all about subcultures digiday.com/marketing/the-… via @digiday

The Incredible, Overlooked Rise of Wine-Based BeatBox RTDs vinepair.com/articles/behin…

Sustainable Wine Labels Are On-Trend with Consumer Concerns wineindustryadvisor.com/2022/06/20/sus… via @wineindustry

For U.S. Wineries, Direct-to-Consumer Sales Remain Essential daily.sevenfifty.com/for-u-s-wineri…

Why branding matters: MIT neuroscientists find the brain can identify images seen for as little as 13 milliseconds. news.mit.edu/2014/in-the-bl…

AriZona Beverages founder describes why a can of iced tea is still $0.99 finance.yahoo.com/news/arizona-b…

Women-Owned Drinks Brands to Have on Your Radar bevalcinsights.com/how-retailers-… #drizly #women

How to market to ‘Generation Change’, today’s conscious consumers thedrum.com/opinion/2021/0… via @thedrum

Digital Marketing: 15 ways to amplify your brand’s ‘social proof’ northbaybusinessjournal.com/article/indust…

Digital wine club Winc files IPO. Winc starts DTC with an opening questionnaire soliciting responses about their tastes in food, spices, and other beverages to produce a more comprehensive preference profile. fortune.com/2021/10/14/win…

Music and Wine Pairing Research in the Master of Wine Program: Music Matters in wine enjoyment foodandwineaesthetics.com/2021/10/14/mus… via @wordpressdotcom

Fancy a pilsner in a paper bottle? This packaging startup is making it a reality fastcompany.com/90651675/most-… #packagingdesign

Great tips! One key tip we often help our clients through: how will users find and purchase their product? fastcompany.com/90683524/16-su…

How does Apple's new privacy protection impact email marketing? mailchimp.com/help/apple-pri…

PBR Will Pay You to Put Up Beer Ads in Your Home foodandwine.com/news/pbr-beer-…

Wow! "We went from 2,000 mobile app users to over 30,000 in two weeks in 2020. Millennials -- who made up 44% of our new customers in 2020 -- are much more likely to use their app to make a purchase." foodandwine.com/wine/the-way-w… #winemarketing

Join us! #wine #Entrepreneur #womenowned:

4 CPG Trends That Will Impact the Industry in 2021 bringoz.com/4-cpg-trends-t…

Virtual events set to grow in popularity post-pandemic marketingtechnews.net/news/2021/jun/…

Apple doubles down on privacy, further complicating tracking and targeting marketingdive.com/news/apple-dou… via @marketingdive