Should businesses call time on alcohol's integral role in British working culture? Dr Alexandra Dobra-Kiel discusses in @raconteur: raconteur.net/talent-culture…
#sobercurious #workplaceculture #alcohol
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Behave
189 posts
Behave
@behaveUK
We are a behavioural consultancy that helps companies achieve sustainable growth by truly understanding people. We are B Corp and MRS accredited.
London Katılım Ekim 2019
112 Takip Edilen104 Takipçiler
So excited to see @LeaKaram at @RTS_media Cambridge Convention in a few weeks alongside other experts discussing UK viewing habits 👇
#RTS #viewinghabits
Royal Television Society@RTS_media
The opening session of the RTS Cambridge Convention will see @MahonAlex, @RonanHarris, Angela Jain, Lea Karam and Pedro Pina dive into UK viewing habits amid the maelstrom of content choices. Find out more about the session and book here: rts.org.uk/event/rts-camb… #RTSConvention
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With reports showing that returns equate to a huge 5 billion pounds of waste each year, it’s no surprise that #retailers are looking to costed #returns. But how can they combat #consumer resistance? Ella Britton delves this in @creativesalon_: creative.salon/articles/featu…
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“Understanding the role of #AI and how it can be used to amplify an employee’s output could be the missing piece in the #productivity puzzle.”
By implementing #psychologicalsafety, businesses can harness AI and boost productivity in their workplace: behave.co.uk/insights/how-b…
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Dr Alexandra Dobra-Kiel highlights the significance of creating a workplace environment that prioritises #psychologicalsafety for @worklife_news as they explore the top five antidotes to re-engage employees and mitigate the occurrence of quiet quitting.
worklife.news/culture/antido…
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@DigiMarketingWF and @Meltwater hosted a fascinating fireside talk today with @LeaKaram and Gareth Crew, filled with numerous actionable #insights on how to understand and influence #consumers🧠
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Following the news that the @JohnLewisRetail has scraped staff bonuses, our Innovation & Strategy Director Dr Alexandra Dobra-Kiel highlights the bigger risks associated with this for @MT_editorial, and why ensuring #psychologicalsafety is key.
managementtoday.co.uk/why-john-lewis…
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@LeaKaram discusses how #contentcreation is empowering #GenZ and how workplaces can adapt in @creativebrief: creativebrief.com/bite/creative-… #culture #workplaceculture
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@Willlloyd and @rshotton discuss two #behavioural biases that can be used to boost product #launches in @MarketingWeekEd 👇
richard shotton@rshotton
Loewy's MAYA principle - why if you're launching a genuinely radical product you might want to make it appear more familiar A new piece by me and @Willlloyd of @TotalMediaUK for @MarketingWeekEd marketingweek.com/behavioural-bi…
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Despite being a staple of British brewing, #caskbeer has been losing market share to other #beers and alcoholic beverages.
@DanielHegman uses the COM-B framework to understand the factors behind this decline and how to encourage #behavioural change: behave.co.uk/insights/apply…
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During a recession, it is even more vital for companies to understand their customers and their changing needs. @DanielHegman and Lauren Stephenson outline the key layers needed to understand your #audience during a #recession: behave.co.uk/the-key-to-mar…
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Behave retweetledi
Cognitive fluency: the path of least resistance. A psychology thread on this principle, its implications to consumer behaviour and what marketers can do capitalise on it
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Interesting insights from @DanielHegman on the status quo bias and its implications to marketing 👇
Daniel Hegman@DanielHegman
Status quo bias: our aversion to change. A psychology thread on the bias, its implications for consumer behaviour and what marketers can do to overcome it
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Finished your #Christmas shopping yet?🎁 @Willlloyd and @rshotton discuss three wise lessons on #gifting from a #behavioural point of view, and why brands should take note in @MarketingWeekEd: marketingweek.com/lessons-giftin…
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#QuietQuitting can be contagious, so it's vital companies understand what it is & how to respond to it. Dr Alexandra Dobra-Kiel discusses the emotional angle of Quiet Quitting in @creativesalon_, and how teams can restore commitment and unlock creativity: creative.salon/articles/partn…
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Interesting insights from @DanielHegman on consumer behaviour👇
Daniel Hegman@DanielHegman
Excellent use of behavioural sciences by Malindi! How to increase the number of customers purchasing an alcoholic drink with their pizza, particularly of gin an tonic? This is how 👇🤓
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Advancing technology means platforms like #TikTok have an unprecedented ability to alter human #behaviour like never before, but as @LeaKaram discusses in @PMarketingW, with great power comes great responsibility: performancemarketingworld.com/article/180136…
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#LizTruss recently suggested scrapping the #HFSS advertising ban, but how could this ban impact behaviour? @DanielHegman discusses how the potential HFSS ban could impact human decision-making by looking at the hot and cold empathy gap and the B=MAT model: behave.co.uk/will-the-poten…
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Behave retweetledi
Is quitting for losers? Is quitting a job, a start-up, a relationship or any of our pursuits a sign of weakness? @Econ_4_Everyone' recent book has some thought-provoking insight on the topic. Based on this, a psychology tread on our resistance to quitting and what to do about it:
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#JohnLewis recently released an emotive ad centred around fatherhood, with the tagline ‘For All Life’s Moments’. This ad went viral, but what makes it effective? @DanielHegman explains how to use #lifemoments to create an effective #ad campaign:
behave.co.uk/how-john-lewis…
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