Michael Belden

"How will #AI affect marketing?" was one of the megatrends described in the inspiring #FutureVision session by @njibuck and @loriwizdo The answer: By making decisions, AI will reduce cognitive load and drive competitive advantage. Human oversight will remain essential. #SDSummit

#Reputation programs are essential for campaign success, but designing them is challenging, @julieogilvie explained at #SDSummit today. A new senior-level role is needed – the reputation architect – to lead reputation program development and execution. @siriusdecisions

Storytelling, candor, trust, heart, and the creative process – Pixar animator Andrew Gordon shares his story and advice at #SDSummit @siriusdecisions bit.ly/2J90LGa

Is poor #customerretention slowing your company’s growth? Who is accountable? Read my recap of @LisaNakano and @AmySilverBills #SDSummit session introducing a new methodology for improving customer retention. @SiriusDecisions bit.ly/2J7AUhA

#SDSummit preview – read my pre-Summit interview with Heather Cole on whether #sales asset management solutions are living up to their promise bit.ly/2GOe1fA

Only 14 percent of B2B organizations have an aligned planning process for sales and marketing. @jstevensilver and @cramoore have introduced a new methodology to fix the problem. @siriusdecisions #sdsummit ow.ly/DPw030k10lG

Implementation of the Demand Unit Waterfall involves data model changes in four areas: leads and contacts; buying groups and personas; scoring; and representing demand units. @JulianArcher @SiriusJD #SDSummit

@JulianArcher and @SiriusJD speaking at #SDSummit today: The SiriusDecisions Demand Unit Waterfall eliminates confusion between leads, contacts and opportunities, and creates actual units of demand, which are combinations of buying groups and solutions.

Building the channel metrics library requires selection of the most relevant measures for each stage of the Channel Operating Model - including recruiting, engaging and growing partners. @MariaChien @jjclark978 #SDSummit

Channel marketing measurement must extend beyond activity metrics (counts of actions or tactics) to include outputs (direct results), impact and readiness metrics, say @MariaChien and @jjclark978 at #SDSummit

For field marketing specialization to succeed, new staffing models and new competencies are required - and ad hoc requests of field marketing must be reduced. @MetaxiaKara @mimdeoca #SDSummit

Field marketing must change to support specialized sales strategies and roles. @MetaxiaKara and @mimdeoca describe the path forward at #SDSummit

Partner loyalty framework for channel marketing introduced by @mariachien at #SDSummit - how suppliers can keep partner mindshare & loyalty.

#SDSummit Reverse perception that supplier leads are garbage by nurturing & qualifying before sending to partners @MatthewPaper @LazGonzalez

#SDSummit Channel advice from @LazGonzalez and Matt Papertsian: Rebalance tactics with inbound programs to help partners get net-new leads.