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@benjamingjoel

Helping companies get discovered in the age of AI search | Growth @scailetech

Hamburg, Germany Katılım Nisan 2026
34 Takip Edilen21 Takipçiler
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b ✈︎@benjamingjoel·
starting fresh. i’m benjamin gainyllo joel. i currently lead growth & distribution at @scailetech, where we help ai companies get discovered and become the default answer inside @ChatGPTapp, @perplexity_ai, @claudeai and other ai tools. i’ve been doing this behind the scenes for a while and decided it’s time to start sharing more openly. this 𝕏 account will be my public space: • honest lessons from ai visibility & distribution • what actually works right now • raw thoughts on building and scaling in ai no corporate bssss. just real talk. if you’re building anything in ai, welcome. let’s grow together. what’s one big challenge you’re facing with ai visibility or growth right now?
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Simon Wilhelm
Simon Wilhelm@Simon_LeanderW·
just recorded a great conversation with antoine leboyer about the biggest shift happening in b2b marketing right now. we’re moving from traditional seo to generative engine optimization (geo); structuring your content and data so ai tools like chatgpt, perplexity and claude actually understand, trust, and cite you. ranking on google is no longer enough. in the ai era, if you’re not the answer ai gives, you’re invisible to your customers. we talked about why this matters for every company (startups to scale-ups), how to actually do it, and what’s working in practice. full episode is out now. links in comments.
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b ✈︎@benjamingjoel·
the older i get the more i realize consistency beats motivation. been trying to stick to a simple morning routine even when i’m moving around a lot
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b ✈︎@benjamingjoel·
quick reality check: if your customers are asking ai tools questions and your brand isn’t showing up, you’re becoming invisible to the people who matter most
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DogeDesigner
DogeDesigner@cb_doge·
Elon Musk met with NVIDIA’s Ian Buck, who gave him the new Vera CPU for SpaceXAI.
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OpenRouter
OpenRouter@OpenRouter·
3 new models from @xai's Grok creative stack are live on OpenRouter: • Grok Imagine Image Quality: photoreal image generation and editing • Grok Imagine Video: short clips from text, image, or reference • Grok Voice TTS 1.0: 5 voices across 20+ languages More on each below 🧵
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Crémieux
Crémieux@cremieuxrecueil·
Last year, China added as much energy to its grid as Germany has in total.
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Elon Musk
Elon Musk@elonmusk·
Regarding the OpenAI case, the judge & jury never actually ruled on the merits of the case, just on a calendar technicality. There is no question to anyone following the case in detail that Altman & Brockman did in fact enrich themselves by stealing a charity. The only question is WHEN they did it! I will be filing an appeal with the Ninth Circuit, because creating a precedent to loot charities is incredibly destructive to charitable giving in America. OpenAI was founded to benefit all of humanity.
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Simon Wilhelm
Simon Wilhelm@Simon_LeanderW·
Hot take: if you're coding 100% on a laptop you're probably new to coding
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Simon Wilhelm
Simon Wilhelm@Simon_LeanderW·
the fastest way to burn a seed round? scaling traffic before you’ve nailed attribution. we made utm tracking + crm connectivity a mandatory prerequisite for every campaign. if you can’t map a lead back to its exact source with 100% certainty, you’re not ready to scale.
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b ✈︎@benjamingjoel·
the shift is actually insane. one day everyone’s still obsessed with google rankings, next day their customers are only asking ai and the brand doesn’t even exist anymore 😂 also the copycat this week was wild. literally copied everything and it’s already dead. proud of what we’re building
Simon Wilhelm@Simon_LeanderW

building SCAILE has been one of the wildest rides i’ve ever been on. when we started, ai search was this weird new thing that most founders didn’t even take seriously. everyone was still obsessed with google rankings and seo tactics from 2020. fast forward to today and the game has completely flipped. your customers are no longer googling… they’re asking chatgpt, perplexity, gemini, claude. and if your brand isn’t the answer, you simply don’t exist to them anymore. we’ve now taken multiple clients from literally 0% visibility in ai answers to showing up consistently in 60-90 days. not with paid ads. not with shady tactics. just by building content the way ai models actually read and trust it. entity consistency, source authority, structured data, answer-first formatting… all the things most teams still ignore. the craziest part? most companies still don’t realize this shift is happening. they’re pouring money into blog posts that ai completely ignores while their competitors quietly become the default answer inside the models. we’re not just “doing seo for ai”. we’re building an entire content engine that turns invisible brands into trusted sources for ai tools. that’s the whole mission at SCAILE. on the team side it’s been equally intense. most of us were in munich last week for in-person meetings. long days, good food, real conversations around the table at 11pm. that kind of energy you only get when everyone is all-in on the same thing. watching the team push so hard while we figure this space out in real time has been special. and yeah, we even had a random company literally copy our entire brand, logo, font, language and website this week 😂 (it’s already 404 now). happens when you’re building something real i guess. but it’s also a reminder that we’re on the right track. if you’re a founder or growth person and you’re still only thinking about google, this is your warning. the next battlefield is ai search. we’re building the engine to win it. scaile.tech

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b ✈︎@benjamingjoel·
The best content strategies are boring. Consistency > creativity every single time.
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b ✈︎@benjamingjoel·
traditional seo is slowly becoming old tech the real game now is actually showing up when people ask ai shit
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b ✈︎@benjamingjoel·
managing growth for an ai visibility company is lowkey stressful af models change every week and everything breaks again 😂
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b ✈︎@benjamingjoel·
the stuff happening on reddit right now is actually insane agencies are charging 12k–20k a month to run fully orchestrated fake conversations for brandsthey manage 40-50 aged accounts per client, rotate ips, build fake karma for months, then coordinate upvotes and perfectly angled comments so it looks like real community consensusand because reddit still makes up ~40% of what chatgpt cites as sources… that fake consensus becomes what ai tells everyone this is exactly why real aeo isn’t optional anymore
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Anas
Anas@Anas_founder·
You can only use one growth channel: - TikTok - Reddit - X - YouTube What’s your bet?
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Zoom Afrika
Zoom Afrika@zoomafrika1·
“It's time where the White Jesus must pack his bags and go back home” ~ Joshua Maponga
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b ✈︎@benjamingjoel·
@retzonel you couldn’t even form one real point, just “cringe” 😂 low-effort king, exactly what Tosin was talking about. stay mad. 🏄🏼‍♂️
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Retzonel || BUILDING IKENOBI
brodie thinks he a contrarian some shii just cringe worthy, it don't even gotta be deep i guess
b ✈︎@benjamingjoel

Tosin Eniolorunda @Eniolorunda, CEO of @moniepointng, just spoke the brutal truth that too many Nigerians don’t want to hear. Instead of reflecting, a lot of people chose to attack him. That alone shows part of the problem. Since 2024,@moniepointng made a clear decision: hire only Nigerians. Right now, they have over 500 open positions that remain unfilled. Not because there are no applicants. Thousands are applying. The issue is most of them cannot meet the global standards this company demands. Let’s be very clear.@moniepointng is not competing inside Nigeria. They are battling serious Chinese fintech giants and the best payment companies in the world. They need exceptional engineers, data scientists, backend developers, product managers, and payment systems experts who can operate at the absolute highest level. This is real high-stakes work, not mediocrity. Certificates are everywhere in Nigeria. But actual competence? Deep technical mastery, clean and scalable code, strong system design, fast execution, real ownership, and the ability to solve complex problems under pressure? That is extremely rare. And that scarcity is killing our progress. Tosin did not sugarcoat anything. He pointed directly at the root problems: > Our education system has totally failed. It keeps producing graduates who can memorize textbooks but cannot think critically or deliver real solutions. > Brain drain is destroying the country. The most talented and disciplined young people are leaving Nigeria in large numbers every single year. > Modern youth culture has become toxic. Endless hours on social media, get-rich-quick schemes, yahoo culture, hookup culture, and zero discipline are destroying focus, ambition, and work ethic for far too many. These factors are shrinking the pool of serious talent. Stop pretending this is not happening. Yes, there are good developers and talented Nigerians. But when you look at our population of over 200 million people, the number of truly world-class professionals is painfully small. Companies trying to build at a global scale feel this crisis every single day. I stand with Tosin Eniolorunda 100%. @moniepointng has already given jobs to thousands of Nigerians. They are not the enemy. They have every right to refuse to lower global standards just to fill seats with people who cannot deliver. In fintech, one single mistake or weakness can cost millions of dollars and destroy trust forever. The bar must stay high. If you are one of the people angry at the CEO right now, I have a simple challenge for you: look in the mirror. Stop the endless excuses. Cut the distractions immediately. Stop wasting 5-8 hours every day on TikTok, Twitter arguments, and meaningless content. Start investing that time in mastering hard skills, building real projects, and delivering results. Competence is everything. Comfort is the enemy. The truth is harsh but necessary. Good fintech companies in Nigeria actually pay decent salaries to people who can perform. But you must be good enough to compete with the best talents globally, not just average people around you. Nobody is coming to save us. The government will not fix this tomorrow. We must fix ourselves first. Tosin (@Eniolorunda), I want to say thank you. Thank you for having the courage to say publicly what so many CEOs think privately but are afraid to voice. Keep hiring only Nigerians, but never, ever lower the standard. That is the only way we will ever build serious, generational, world-class companies from this country. We need more leaders like this who are willing to tell the truth. Nigeria has the largest youth population on the entire planet. Our potential is massive. But raw potential without discipline, focus, and excellence is completely useless. It means nothing. Enough of the blame game. Enough of the victim mentality. Enough of attacking anyone who dares to call us out. It is time to start the building game. Time to get serious. Time to compete. #BuildNigeria #YouthWakeUp

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b ✈︎@benjamingjoel·
Tosin Eniolorunda @Eniolorunda, CEO of @moniepointng, just spoke the brutal truth that too many Nigerians don’t want to hear. Instead of reflecting, a lot of people chose to attack him. That alone shows part of the problem. Since 2024,@moniepointng made a clear decision: hire only Nigerians. Right now, they have over 500 open positions that remain unfilled. Not because there are no applicants. Thousands are applying. The issue is most of them cannot meet the global standards this company demands. Let’s be very clear.@moniepointng is not competing inside Nigeria. They are battling serious Chinese fintech giants and the best payment companies in the world. They need exceptional engineers, data scientists, backend developers, product managers, and payment systems experts who can operate at the absolute highest level. This is real high-stakes work, not mediocrity. Certificates are everywhere in Nigeria. But actual competence? Deep technical mastery, clean and scalable code, strong system design, fast execution, real ownership, and the ability to solve complex problems under pressure? That is extremely rare. And that scarcity is killing our progress. Tosin did not sugarcoat anything. He pointed directly at the root problems: > Our education system has totally failed. It keeps producing graduates who can memorize textbooks but cannot think critically or deliver real solutions. > Brain drain is destroying the country. The most talented and disciplined young people are leaving Nigeria in large numbers every single year. > Modern youth culture has become toxic. Endless hours on social media, get-rich-quick schemes, yahoo culture, hookup culture, and zero discipline are destroying focus, ambition, and work ethic for far too many. These factors are shrinking the pool of serious talent. Stop pretending this is not happening. Yes, there are good developers and talented Nigerians. But when you look at our population of over 200 million people, the number of truly world-class professionals is painfully small. Companies trying to build at a global scale feel this crisis every single day. I stand with Tosin Eniolorunda 100%. @moniepointng has already given jobs to thousands of Nigerians. They are not the enemy. They have every right to refuse to lower global standards just to fill seats with people who cannot deliver. In fintech, one single mistake or weakness can cost millions of dollars and destroy trust forever. The bar must stay high. If you are one of the people angry at the CEO right now, I have a simple challenge for you: look in the mirror. Stop the endless excuses. Cut the distractions immediately. Stop wasting 5-8 hours every day on TikTok, Twitter arguments, and meaningless content. Start investing that time in mastering hard skills, building real projects, and delivering results. Competence is everything. Comfort is the enemy. The truth is harsh but necessary. Good fintech companies in Nigeria actually pay decent salaries to people who can perform. But you must be good enough to compete with the best talents globally, not just average people around you. Nobody is coming to save us. The government will not fix this tomorrow. We must fix ourselves first. Tosin (@Eniolorunda), I want to say thank you. Thank you for having the courage to say publicly what so many CEOs think privately but are afraid to voice. Keep hiring only Nigerians, but never, ever lower the standard. That is the only way we will ever build serious, generational, world-class companies from this country. We need more leaders like this who are willing to tell the truth. Nigeria has the largest youth population on the entire planet. Our potential is massive. But raw potential without discipline, focus, and excellence is completely useless. It means nothing. Enough of the blame game. Enough of the victim mentality. Enough of attacking anyone who dares to call us out. It is time to start the building game. Time to get serious. Time to compete. #BuildNigeria #YouthWakeUp
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