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77 posts

@benjamingjoel
Helping companies get discovered in the age of AI search | Growth @scailetech







building SCAILE has been one of the wildest rides i’ve ever been on. when we started, ai search was this weird new thing that most founders didn’t even take seriously. everyone was still obsessed with google rankings and seo tactics from 2020. fast forward to today and the game has completely flipped. your customers are no longer googling… they’re asking chatgpt, perplexity, gemini, claude. and if your brand isn’t the answer, you simply don’t exist to them anymore. we’ve now taken multiple clients from literally 0% visibility in ai answers to showing up consistently in 60-90 days. not with paid ads. not with shady tactics. just by building content the way ai models actually read and trust it. entity consistency, source authority, structured data, answer-first formatting… all the things most teams still ignore. the craziest part? most companies still don’t realize this shift is happening. they’re pouring money into blog posts that ai completely ignores while their competitors quietly become the default answer inside the models. we’re not just “doing seo for ai”. we’re building an entire content engine that turns invisible brands into trusted sources for ai tools. that’s the whole mission at SCAILE. on the team side it’s been equally intense. most of us were in munich last week for in-person meetings. long days, good food, real conversations around the table at 11pm. that kind of energy you only get when everyone is all-in on the same thing. watching the team push so hard while we figure this space out in real time has been special. and yeah, we even had a random company literally copy our entire brand, logo, font, language and website this week 😂 (it’s already 404 now). happens when you’re building something real i guess. but it’s also a reminder that we’re on the right track. if you’re a founder or growth person and you’re still only thinking about google, this is your warning. the next battlefield is ai search. we’re building the engine to win it. scaile.tech

munich team dinner most of the team is here this week for in-person meetings. nothing beats being around the same table from left: javier (he’s in for a tryout this week), august, niccolò and dora. i was the one taking the photo we do these dinners whenever we’re all together. long work days but also good food and real talk. this is the kind of team i want to build if you like solving hard problems, getting fast feedback, and actually enjoying the people you work with… we’re hiring across engineering, content and gtm right now javier jumped straight into the chaos this week and already feels like part of the team. love seeing that building in person > everything. munich week has been productive as hell



Tosin Eniolorunda @Eniolorunda, CEO of @moniepointng, just spoke the brutal truth that too many Nigerians don’t want to hear. Instead of reflecting, a lot of people chose to attack him. That alone shows part of the problem. Since 2024,@moniepointng made a clear decision: hire only Nigerians. Right now, they have over 500 open positions that remain unfilled. Not because there are no applicants. Thousands are applying. The issue is most of them cannot meet the global standards this company demands. Let’s be very clear.@moniepointng is not competing inside Nigeria. They are battling serious Chinese fintech giants and the best payment companies in the world. They need exceptional engineers, data scientists, backend developers, product managers, and payment systems experts who can operate at the absolute highest level. This is real high-stakes work, not mediocrity. Certificates are everywhere in Nigeria. But actual competence? Deep technical mastery, clean and scalable code, strong system design, fast execution, real ownership, and the ability to solve complex problems under pressure? That is extremely rare. And that scarcity is killing our progress. Tosin did not sugarcoat anything. He pointed directly at the root problems: > Our education system has totally failed. It keeps producing graduates who can memorize textbooks but cannot think critically or deliver real solutions. > Brain drain is destroying the country. The most talented and disciplined young people are leaving Nigeria in large numbers every single year. > Modern youth culture has become toxic. Endless hours on social media, get-rich-quick schemes, yahoo culture, hookup culture, and zero discipline are destroying focus, ambition, and work ethic for far too many. These factors are shrinking the pool of serious talent. Stop pretending this is not happening. Yes, there are good developers and talented Nigerians. But when you look at our population of over 200 million people, the number of truly world-class professionals is painfully small. Companies trying to build at a global scale feel this crisis every single day. I stand with Tosin Eniolorunda 100%. @moniepointng has already given jobs to thousands of Nigerians. They are not the enemy. They have every right to refuse to lower global standards just to fill seats with people who cannot deliver. In fintech, one single mistake or weakness can cost millions of dollars and destroy trust forever. The bar must stay high. If you are one of the people angry at the CEO right now, I have a simple challenge for you: look in the mirror. Stop the endless excuses. Cut the distractions immediately. Stop wasting 5-8 hours every day on TikTok, Twitter arguments, and meaningless content. Start investing that time in mastering hard skills, building real projects, and delivering results. Competence is everything. Comfort is the enemy. The truth is harsh but necessary. Good fintech companies in Nigeria actually pay decent salaries to people who can perform. But you must be good enough to compete with the best talents globally, not just average people around you. Nobody is coming to save us. The government will not fix this tomorrow. We must fix ourselves first. Tosin (@Eniolorunda), I want to say thank you. Thank you for having the courage to say publicly what so many CEOs think privately but are afraid to voice. Keep hiring only Nigerians, but never, ever lower the standard. That is the only way we will ever build serious, generational, world-class companies from this country. We need more leaders like this who are willing to tell the truth. Nigeria has the largest youth population on the entire planet. Our potential is massive. But raw potential without discipline, focus, and excellence is completely useless. It means nothing. Enough of the blame game. Enough of the victim mentality. Enough of attacking anyone who dares to call us out. It is time to start the building game. Time to get serious. Time to compete. #BuildNigeria #YouthWakeUp

