Beth Caplow

Learn about four key ways that B2B buying varies across the globe and join @bethcaplow and @bwinters_b2b at this year's #ForrB2BSummit to find out how to adapt your regional strategies: forrester.com/blogs/four-key…

Leona Lewis at Forrester's EMEA B2B Summit - Amazing!

Getting to watch J.Hud's unique brand of R&B in the intimacy of your office on a Wednesday afternoon - wow #ForrB2BSummit

@pjharrell and @nmaluso1 share how important it is for firms to be purpose-driven, confirming @karaswisher statement that organizations can't sit on the sidelines but must take a stance on big issues. All at #forrB2BSummit

#ForrB2BSummit Julian Archer and Katie Fabiszak show how key data elements can be found in existing systems to create a final picture in their "Navigating the Marketing Data Landscape to Drive Better Business Results"

Get ready for @forrester #SDSummit EMEA 2020 – now fully virtual with 40+ sessions, an interactive marketplace, and more! @B2BJD provides insights: forr.com/2CeFFnN

@RJGazarek from @Atlassian shares how moving from product-first to persona-based messaging resulted in twice the visits at half the cost in their paid media and search efforts. Congrats to winners of the #pmktg #POY award for 2020 at #SDSummit!

@KodakAlaris receives #POY award at #SDSummit by levaraging Launch processes from SiriusDecisions models, increasing website traffic 2x and exceeded revenue target by 75%. Kudos to @KaraRayburn!

@DenisDenzo at #SDSummit shares how @DunBradstreet00 is helping companies reframe their go-to-market strategies with its platform that incorporates financial risk of firms in this covid-19 world. Very impressive and highly relevant for #B2B marketers!

@Ciscopartners, another ROI winner at #SDSummit, shows 99% utilization by using persona-based joint marketing efforts with its partners. Amazing story at #SDSummit. Congratulations!

Excellent panel on responding to the pandemic and economic downturn at #SDSummit with great customer stories and suggestions. See it on demand...

@pjharrell teaches how understanding LTV and CAC across different segments can drive more efficient revenue #SDSummit. Work with your portfolio marketers to make this happen!

Product-leveraged growth is a really interesting - and cost-effective way to drive revenue. See @Lisagsinger and @pjharrell session at #SDSummit

#SDSummit Join Barry Vasudevan and me at 11:05am today as discuss how the Future of Buying impacts Portfolio Marketing!

@colgateuniv We appreciate your thoughtfulness in making such a difficult decision.

In light of the recent announcements from WHO, the state of New York, and the White House regarding COVID-19, Colgate University is announcing the following changes. Our first priority will always be the health and safety of students, faculty, staff, and our local community.

Does your org need better focus for your #sales and #marketing efforts? Check out @bethcaplow’s latest blog post to learn how prioritizing segments and #audiences can help your company. bit.ly/39VUyX8 @SiriusDecisions @Forrester

THE Jeff Lash explaining the SiriusDecisions Agile Engine in Minneapolis

Driving engagement at the executive level. Learn how by reading my blog post: ow.ly/Dg2E30na8bc

’Twas the night before #ProductLaunch: @jefflash reimagines the classic poem as a #prodmgmt tale: ow.ly/2bVO30mZsMZ

Check out @siriusdecisions’ 2019 #planning assumptions for #portfolio marketers: ow.ly/uvhk30lwToP via @bethcaplow #B2B