Billy Sticker

When in doubt, 'hermes update'

Today we're releasing Personal Computer. Personal Computer integrates with the Perplexity Mac App for secure orchestration across your local files, native apps, and browser. We’re rolling this out to all Perplexity Max subscribers and everyone on the waitlist starting today.

George Burns: "This is my 10th or 11th cigar. I smoke 15-20 cigars a day." Johnny Carson: "What has you doctor said about..." Burns: "My doctor's dead."

The best thing ANY engineer/programmer can do right now is learn how to become a top 1% marketer For 20 years, the engineer was the most important person in the room. They had the rarest skill. They could build the thing. Everyone else had to wait for them. Claude Mythos and the models coming after it are ending that era The new scarcity is the person who can look at a human being and understand exactly what they need to hear to take action. What makes someone click buy at 11pm. What makes someone tell a friend. What makes a stranger feel like a product was built specifically for them That is a completely different muscle than writing code or architecting systems Study why TBPN built a brand silicon valley is obsessed with. Learn why the headline is 80 cents of every dollar. Figure out why one subject line gets 40% open rates and the next one gets ignored Most engineers have never trained this muscle. They are world class at clearly defined problems. Marketing is the opposite. Fuzzy. Emotional. Irrational. The engineer who trains it becomes the most dangerous person in any room The CTO/CMO combo is the most valuable human in tech right now and almost nobody has both Computer Science school in 2026 should basically be part technical knowledge/part marketing knowledge I really think that... The best thing any engineer can do right now is learn how to become a top 1% marketer