Blair Smith, MBA CM

“We go further together” Keep it up @Raptors Canada’s with you #WeTheNorth

Scottie Barnes 🏀 @Raptors The GROAT 🐐 #NBA

Why I do what I do @GBCollege 👇🏼💙 #myGBC #MARK4021

@cambartley Objective of advertising is one of 3 things: 1️⃣ Awareness 🤔 (aka think something) 2️⃣ Do something 👇🏼 (not a purchase) 3️⃣ Buy something 💰 (a purchase) The advertiser’s gotta pick 1 objective when planning (And if the plan+creative+media does a good job it might achieve more)

@cambartley Respectfully the objective needs to be more specific because not everybody is ready to buy immediately on the advertisers terms “Mental availability” is 100% in control of the individual, and they control the decision on their terms

Is there any data of the effectiveness of in game advertising vs other ad formats? The audience is captive and often the ads have a reward attached. Presumably this improves the attention they get?

@GulatiKshamta @SUBWAYCanada 💯

@blairaasmith @SUBWAYCanada @blairaasmith Hehe, gave the exam, now it’s time for a sub 🥪

@GulatiKshamta @SUBWAYCanada 🤔 Big decision!

@SUBWAYCanada I was about to give my midterm exam for @blairaasmith #MARK1051 but then I saw this post, and now I am hungry!! 🥺 What should I do? @SUBWAYCanada

@HeliShah3002 @GBCollege @jfryto Now it’s finally Friday afternoon 🙌🏼

Let's go it's FRIDAY!!! Excited & Ready for today's class @GBCollege with @blairaasmith @jfryto . . . #friday #MARK1051 #KnowYourSocial #digitalmediamarketing #gbc

@AllenHong1714 *gut check ☺️

@AllenHong1714 It’s a good guy check for a marketer. Take off your “marketer hat” and switch to the “customer hat”…then think about your decision making process and what influenced it. I’d be willing to bet it’s not linear, it’s messy, it’s more than just tracking clicks…

The story shared by @blairaasmith today regarding his process of decision making while elaborating the function of ROI triggered my reflection on using #socialmediamarketing to serve customer just a step ahead along their buying journey no matter offline or online.#Mark1051

Cutest little ❤️ GIF on Twitter 🥰 #ValentinesDay

@Malaika20912957 @TrangCa60996623 😂 😂 Holy eff…that was easily the funniest class I’ve ever had! TBH I was a little bit worried when Zhanbo stayed down for so long

Update: Math aka Fun With Numbers, wasn't so bad after all !! Special thanks to: - #Relateablemathteacher @blairaasmith 🤗 - Math girl, @TrangCa60996623 - with her speed of calculation superpower. -Zhanbo falling off his chair laughing. #mathisfunwiththerightpeople #MARK1051

@valyamert1 @rochlatinsky @theBicyKyle @ProfessorDannyS So you’ve got sensitive teeth…

@rochlatinsky @theBicyKyle @blairaasmith @ProfessorDannyS Any suggestions, please? 😉

Planning on writing more blog posts about teeth care. Any suggestions?😊🙂 #MARK1051 #OralCare

@aye_shivaniii @jfryto @GBCollege Next time A/B test dog vs cat pics

@Malaika20912957 @GulatiKshamta ☺️ #thxforsuchakindandlonghashtag

@blairaasmith @GulatiKshamta this helpsssss 💓 #relateableprofessorsforthewin overdid it with the hashtag but the emotion is what matters 🤓

Blair: The start of our *MATH*-focused learning for a few weeks. Me (Internally and externally) : #MARK1051 #knowyoursocial #socialmediastrategy

@GulatiKshamta @Malaika20912957 Does it help if I tell you I failed algebra and geometry in high school 🤷🏼‍♂️ #TruthBomb

@Malaika20912957 @blairaasmith I swear I can max relate to this! Honestly, I am having cold feet.

@domenicaverduga I’m happy you saw the opportunity to use the assignment for your job, and bring the two together, Domenica 👏🏼 #meaningfullearning is the best learning!

Two weeks ago, I conducted an A/B Test for Analytics class. My hypothesis was proven, which allowed me to understand that I was going on the right path but could improve. Today, I had the chance to apply these insights to my current job. 😁 Thanks @blairaasmith #MARK1051

@joelgascoigne @buffer Marketing

Marketing folks - can you help with something we're trying to figure out at @buffer? What would be the term that encompasses Content Marketing, Social Media Marketing and PR (and maybe Community)? We're playing with Brand Marketing, but doesn't feel quite right. Any thoughts?