Born Licensing

Born Licensing has been named as the 58th fastest growing company in Europe by @FT. The FT1000 report also lists Born Licensing as the 15th fastest growing company in the UK, and the 2nd fastest growing within the Advertising category. Full list: lnkd.in/dVQFRYU

Mumbrella spoke to David Born, CEO of @bornlicensing, about how you can have a Ninja Turtle spruiking your gluten-free pizza bases in your next marketing blitz. mumbrella.com.au/how-you-can-bo…

.@bornlicensing looks at how incorporating characters can help brands deliver a spooktacular experience long after Halloween ends. hubs.la/Q026KCS20

The AA launches new campaign starring Street Fighter video game IP @bornlicensing licensingsource.net/the-aa-launche…

From Cher Horowitz to Bevis & Butt-Head, @bornlicensing look at the advertising successes from this year's Super Bowl. hubs.la/Q01Cf-Z80

.@bornlicensing’s Director of Business Development Stephanie Candiloro explains why brands want to capture this demographic and the role cartoon and animation characters play in this dynamic. hubs.la/Q01BDX860

Guess what made the list? 😉 Here's a clue: 🧝x @asda Read to find out how @havaslondon, @RattlingStick, @bornlicensing and @Framestore came together to bring Will Ferrell to our televisions screens for extra Christmas cheer. #CGI #Advertising adage.com/article/specia…

As @Asda brings Elf to their TV ads, @BornLicensing’s David Born discusses the complexity of making it happen bit.ly/3tB0n8j

From Barbie to Mr. Krabs: @bornlicensing shares the top 10 licensed IP campaigns of 2022. hubs.la/Q01w0Vy30

U.K. retailer Asda has "hired" Buddy the Elf in this year's Christmas campaign, creating an entirely new story out of scenes from the original Will Ferrell movie. ow.ly/eXgw50LuAOh

Son of a nutcracker! Introducing @asda's newest seasonal recruit, and star of its Christmas campaign: the one and only BUDDY THE ELF. youtube.com/watch?v=KnW1TW…

@VikkiRossWrites Glad you like the spot! We were proud to have managed the licensing of Elf for this campaign!

Here it is - the Christmas ad of the year! (Yes I do know it’s only 4th November shut up I love it.) Reckon this is the only ad people won’t fast forward when they see it on TV - it’ll be part of their Christmas telly line-up. #AsdaChristmas22 youtube.com/watch?v=KnW1TW…

You’re not going to believe this - I just got very excited by a Christmas teaser ad 👀

Buddy the Elf makes his advertising debut as an eager store employee in @asda's Christmas campaign. adweek.it/3Tiy35n

Will Ferrell as Buddy the Elf stars in @Asda’s Christmas advert, created by @havaslondon and directed by @ratlingstick's Danny Kleinman. hubs.la/Q01rsVJ_0

Asda calls on Buddy the Elf to spread Christmas cheer @havaslondon buff.ly/3zHZkXP

🔔 | Asda have won Christmas with its Elf inspired advert zpr.io/W2gMHSc5hWMQ

Creative with Character: @bornlicensing shares the greatest celebrity character come-backs in advertising. hubs.la/Q012V2-G0

.@bornlicensing's David Born takes a look back at some of the best uses of famous characters in Christmas advertising. hubs.la/H0_M6Nc0

From Edward Scissorhands to Angry Birds: In the latest Creative With Character column, @bornlicensing's David Born shares his favourite campaigns of 2021 from around the world that leveraged entertainment IP. hubs.la/Q010t0Ln0

.@bornlicensing's David Born shares his insights on the success of using famous toys and games to connect with audiences. hubs.ly/H0Y8SXB0

.@bornlicensing to offer character licensing workshops for Aussie and NZ adland. hubs.ly/H0ZW0n60