Brandon Kuipers

I don't think this is a pivot; this has been the goal since founding. They built profitable products, stockpiled data, and now they're releasing what AJ always intended. So much Shopify and Meta data has been fed through Triple Whale for years that they've got a huge (maybe insurmountable) lead over anyone else trying to create an "AI CMO" or "AI Data Analyst" for Shopify brands. I can't wait to try Moby v2 in the coming months.

I don’t think the DTC community has realized that TripleWhale has effectively pivoted from being a pixel & attribution platform.

It’s been a little windy in Austin.

@triplewhale is flexing on SXSW right now.

@MaxNPalmer @andruyeung I cancelled at the Y after a guy wore dirty Jordans in the steam room, with socks on. Got dressed and walked right to the front desk to cancel.

@andruyeung Join the Y

Equinox's gym policies are actually hilariously absurd If for some reason, you want to pause your membership, you can do so for 90 days But you have to pay a non-refundable $50 fee every 15 days you remain on freeze Plus, you get charged a $300 one-time freeze fee Meaning you pay $600 just to pause your membership for 3 months.

They already verify payment info to increase spending limits. I just connected my Amex via their verification process, and in turn, they 5x'd my daily spending limit. This isn't a play against fraud; it just saves Meta 2% on processing fees. They already have payment verification built in, so I don't see how anything you said is accurate.

@hubermanlab @grok, how likely is this prediction?

Here is what will (likely) soon happen: All compounded and gray market GLPs (reta. and priors) will be highly illegal to sell… meaning any sites carrying these will be uniformly shut down. Other peptides will remain available. This is just a prediction but I’ll take any bet.

@brian_blum1 There's never been a better time to lock in.

@elonmusk Are there height limits, or is it truly anyone?

SpaceX will build a system that allows anyone to travel to Moon. This will so insanely cool 🚀💫🤩

@ContrarianCurse So many horror stories like this, which is why I figured out how to boost natural GLP-1 in my gut vs mimics that bind for days or weeks. Natural GLP-1 is cleared out from receptors in minutes.

GLP disaster Took my first dose last Saturday. 1/4 dose. Had Thai that night, threw up Monday. Fine rest of the week. Good noise way down. Ate within the parameters, but had a rich lunch Friday. By 7pm I’m burping and getting nauseous. Comes out and then I shit you not extreme nausea for 12 hours and threw up 40 times Go to hospital, IV and anti nausea (a lot to stabilize). Go home. Feel ok. Bland diet - toast, soups, yogurts, etc. had a couple salads and 2 chicken fingers. Happened again. Back in the hospital on fluids. Obviously not continuing the drug, trying to figure out why my body flipped out like it. One of the worst medical episodes I’ve ever had. The nausea was indescribable

It's been a little over a year since I left my first business and started Ozzi, so I wanted to give a little life update. Things have been really, really difficult, but it's also the most rewarding work I've ever done. After walking away with nothing, the pressure to get things moving quickly was huge. I felt our first formula was good enough, only to run into issues where our ingredients didn't cooperate inside our packaging. Our most powerful ingredient is really stinky, but we attach it to an essential amino acid to block most of the smell and the flavor. Unfortunately, that amino acid was coming off over 5-6 weeks, leaving us with a really smelly powder - not great. Thankfully, it at least went away after mixing with water. The good news was that Ozzi worked so well that many of our customers were willing to put aside the terrible smell for the benefits they got. So far, our top customer has ordered over 20 times since July. After realizing the issue, I spent the next 6 months working relentlessly to fix it while preserving and even enhancing the powerful blend that makes Ozzi work so well for so many people. After running over a dozen tests with our R&D team and finally figuring out the cause, we had a solution. All of that hard work is finally here. We're packaging up our Ozzi v2 right now. Pre-orders for it are available right now and will ship the end of this month. It works well, and there's hardly any funky smell, kind of like kombucha. So, if you're someone who struggles with constant food noise or is a huge nighttime snacker, I'd love for you to give Ozzi v2 a try. You can order it here > heyozzi.com/products/crave… Try it for 10 days straight, and if it doesn't work, I'll refund your first bag.

@abdushodmonov After it was released, Triple Whale Sonar increased my Meta ads' signal in the EU from < 10% to over 90% within 72 hours. Very bullish on Sonar as a fix to this in the US as well.

Chat, are we cooked with this IOS update? Here is couple of things we are doing to combat this issue. - turning on TW Sonar to see if it can get around it and report Meta the proper data. - running couple of campaigns excluding IOS targeting. Idk if any of those will work, so if you have any ideas or solutions drop them below

@nathanbaugh27 Need to dive into this!

Awesome book on the ancient Persian empire, feels relevant

Ozempic (and similar) work by making you very mildly nauseous at all times which reduces your appetite. I always giggle when people complain about this "side effect". It's not a "side effect", it is THE effect. It's the whole point. All the other science surrounding GLP-1s is secondary in terms of what is actually producing real results in people. Sorry, had to get that off my chest.

@RobertFreundLaw That's a bit strange. Do they have multiple options and you only get to choose one? If so, that would prevent people from getting several.

@brandonkuipers For a digital product though?

Accidentally fat-thumbed "Purchase" instead of "Apply Code," but seeing my receipt for the UAD "freebie" plugin that actually cost $299 is kind of absurd. Dumb way to do a promo in my opinion. Just make the thing free over the weekend without the code.

Got to hang with the lege @brandonkuipers today. F*ck I forgot how tall (and good looking he is). Go checkout Ozzi. My man building a monster!

@brian_blum1 Nothing like calling it quits after 1 month and never touching it again.

The reason most brands fail at getting huge volumes of great content from creators is because most creators are VERY difficult to work with. Not following briefs Not delivering on time Not revising the video It's a constant game of cycling through 98% trash to find diamonds in the rough. See this time and time again.. "Why can't be we be like [Brand X]?" Because they've been working with creators for 2 years building trust with legitimate people. Most give up after 3 months of "trying" Yet the truth is its a long term initiative. And the best brands have it as a 5 year mandatory marketing investment - not 3 month test.

@ZachAltmyer RIP to Ghost Sour Patch & Swedish Fish.

Got word a popular drink brand has discontinued 4 of its flavors. Still in stores/gas stations but will be gone by mid January

Great advice on the referral setup. Sometimes it's best to sacrifice some users to Bezos for better placements in search. One thing to add: I'd recommend starting with lapsed customers - those who haven't purchased in 90+ days. That way, you're only giving away lower-value customers and not cannibalizing your online store.

We’ve been down the journey of direct website + Amazon, to just Amazon and now back to website + Amazon @WildBillsSoda I think the upside on doing just Amazon is the algo favors the shit out of you when you send external traffic from email/SMS/whatever marketing channel to Amazon It definitely gets the “flywheel” going and Amazon learns your customer profile quicker and creates better lookalike audiences You’ll want to make sure you create brand referral / attribution links in the Amazon brand portal so you can better track performance marketing spend / ROI Amazon also gives you 10% rebate back on sales on first $50K in sales you send to Amazon with a brand referral / attribution link We relaunched our website because we’re offering different/unique products that we don’t offer on Amazon

Other than a *potential* retail launch in 2026…🤫 For the release of the new @eatboldbar flavors, I’m considering launching them exclusively on Amazon. No website purchases. Can someone tell me why this is either a fantastic or horrible idea?

@brian_blum1 Pls just buy my course, bro. I swear that my exit wasn't just an 8-figure debt buyout.

I don't trust guys who "exited" a company and still beg for your business there's just a certain detachment once you're not hungry for cash. means they're likely lying about getting paid out from the exit imo