Brad Burke

@mntgmry @coinbase We live right at that intersection: idol.partners/projects

I'm looking for a design director to lead a team doing some really creative work at the intersection of brand and product at @coinbase. Hit me up with your portfolio if you're interested in learning more.

Come and join me on.design 👀 on.design/claim?ref=brad

@danmall MAP

I’m giving away the system behind every big result in my coaching program. For free. This is the exact sequence I used to grow my own agency to $3M. I proved it first. Now I share it freely. Nobody handed me a roadmap. So I figured it out as I went. It worked, but it was slow. I ran my agency for a decade. I hit $3M, working with an amazing team and world-class clients, eventually selling it—all while maintaining a reasonable work-life balance with time for family, marriage, friends, and travel. That’s more than I ever hoped for. And more than many can say. But so much of it was trial and error. Learning by stumbling around in the dark. I didn’t know it was a system. So what could have taken 2 years took me 6. When I started coaching other agency owners, I saw the same pattern everywhere. Smart people. Good instincts. No sequence. I finally sat down one day and tried to map it. My prompt to myself: is there a framework for growing and scaling that I believe could work for every agency owner? My answer is the Money Maker Map. It’s 33 steps over 7 phases. Every step depends on the one before it. It’s the backbone of my entire Make More Money coaching program. It’s the reason my students go from $100K to $1M+. It’s the most valuable piece of IP I’ve ever created. Here’s what I‘ve found to be the 7 phases of scaling a services business: 1️⃣ Baselines — take inventory of where you actually are 2️⃣ Cash Reserve Building — build leverage so you can focus 3️⃣ Positioning — identify your ideal client and your best offers 4️⃣ Proof — establish your reputation as an expert 5️⃣ Pricing — deliver full price offers with confidence 6️⃣ Scale — systematize and hire 7️⃣ Expansion & Optionality — decide where to go next Most agency owners jump straight to Phase 5 or 6. They skip the steps they haven’t earned yet. Then they wonder why everything feels like chaos. The Money Maker Map won’t let you do that. It answers one question better than anything else I’ve built: “What should I be focused on right now?” Three steps to using it: → Find your current step. Be honest. → Commit to finishing the current step before moving on. → Ignore everything past it. That’s the discipline most agency owners are missing. That’s what separates “busy” from “profitable.” My slow learning can be your fast learning. What took me 6 years could take you 1. The Map is free. The discipline to follow it is the hard part. I built this for agency owners doing $100K+ who want a clear path to $1M. Comment “MAP” and make sure you’re following me. I’ll DM you the link.

As I reflect back on 2025, I feel immense gratitude for the clients I've worked with the industries I've learned more about and the relationships I've built. The last couple years have provided a ton of new opportunities, challenges and lessons. To highlight a few that come to mind: Finance (Beach Point Capital) Consumer Hardware (eero) Non Profits (Mercy Ships) Automotive B2B (Doppler) Mortgage Tech (Trovy) Movie Studios (Shadowbox Studios) Customer Service AI (Gladly) Creative Agency (Full Hearts) Personal Mobility (Shift Robotics) Home Manufacturing (Howmz) Beauty (KS&CO) Education Tech (Nerdy) Pickleball (Everard) AI Data Analytics (Samba AI) Software Intelligence (Cast) Open Source Frameworks (Deno) I look forward to all that 2026 has on the horizon.

Progress over perfection.

The most valuable asset in a design career isn’t your portfolio. It’s your perspective.

A brand that tries to please everyone usually pleases no one.

Design is a team sport. Lone geniuses don’t scale.

The hardest thing to design is trust.

AI can remix. Humans can invent. That’s the difference.

The most underrated part of design? Naming things well.

If your design system isn’t flexible, it will break the moment marketing needs something new.

The future of design leadership will be less about tools and more about orchestration.

Great design is about editing. Cut until what’s left feels inevitable.

Your website is often your first handshake. What does yours say?

AI is a tool. Taste is a skill. Don’t confuse the two.

The role of a design leader is to make fewer, better decisions easier for the team.

Design without strategy is just decoration.

The most dangerous phrase in any business or organization: “That’s how we’ve always done it.” When you hear that phrase, it's actually permission to make a change.