Brooke Hemphill

Welcome to @The_Writers_Lab @broohem, who attends with her feature comedy APOTCALYPSE: A stoner's mission to find her sister comes a cropper when victims of a raging pandemic rise from the dead.

F+K Media, makers of some of Australia’s best podcasts, bringing the memes & emojis to #m360

👀 28 Sydney Opera Houses of unique and threatened wildlife habitat are bulldozed every hour. Nature needs us, now. Help us #SaveourBigBackyard 👇 acf.to/3AeBu5M

How can we fix diversity & inclusion in the media industry with Hatched’s Rae Chail #m360

Big no longer equals trusted for brands says @principalsbrand’s Dan Bradley #m360

@VenessaHunt says, “ethical data usage is going to continue to be a big problem.” #m360

Is it time to ditch #facebook? #m360

@VenessaHunt says, “am I making the world a shitter place? Do I want to spend my money there?” #m360

What has worked in the last 10 years isn’t going to work for us for the next 10 years says Hatched’s Rebecca den Braber

@VenessaHunt says, “ask everybody about ESG including the media platforms you work with. Not just the ones you feel like giving a hard time.” #m360

Stacey Kwijas says, “I can’t only spend on platforms I agree with everything they do.” #m360

Rebecca den Braber says, “we can start meaningfully nudging into this to find solutions to the problem.” #m360

Rebecca den Braber says, “we can’t walk into the boardroom tomorrow and turn everything off.” #m360

Josh Howard says, “you have to own your customers & have a direct relationship with them outside of a third party.” #m360

Josh Howard says, “the approach we are taking is how do we build a brand then amplify it on social media.” #m360

#singleuseaintsexy Josh Howard says, “62% of our revenue was coming from social. When apple introduced privacy changes, that fell off a cliff. We don’t think it’s time to ditch Facebook but we put it on pause.”

@villagecinemas Stacey Kwijas says, “We don’t run big budget awareness campaigns on social because the wastage is insane.”

@villagecinemas Stacey Kwijas says “When ROI starts to dip, that’s when we need to diversify.”

@VenessaHunt says, “The conversation we need to be having is let’s try & understand what the industry is going to look like. Test & learn now.”

@VenessaHunt says “it’s easier to put extra money into social platforms but it’s not going to continue to work.”

Scroll speeds & clicks aren’t a genuine measure of human attention says Rebecca Den Braber

If we’re in the business of harnessing attention, we need to think about how we do that without eroding attentions says Hatched’s Rebecca Den Braber