Bryan Barletta - Sounds Profitable

Hey folks! I’m Bryan Barletta, part of @SoundsProfNews, a research and advocacy firm focused on growing the business of podcasting through audience and monetization. Check out our articles, research, podcasts, and deepdives at SoundsProfitable.com

A lot of people have been asking, so I created a form if you want Marketecture to acquire your side hustle: docs.google.com/forms/d/e/1FAI…

@MarkBourrie @Spotify Any ads in a podcast, Spotify or not, were agreed to by the podcaster and placed either directly or with permission. Would love to know the podcast to see if I can share any additional insight.

I was losing it the other day over my @spotify account. I wondered what was going on. Ads! I paid not to hear them. But there they were. Was there a problem with my credit card? Nope. Spotify now puts ads on podcasts, whether you pay or not.

@MattCundill @SoundsProfNews @Podnews Would love to know the specific podcast's these people are listening to. Your replies to them are correct that it could be their direct ads or SPAN. I don't envy the headache Spotify has to deal with related to having two different yet similar ad offerings.

Curiously… have seen a few of these types of posts in the last few days. Perhaps people likely hearing ads where they didn’t before because of the price floor changes in Megaphone? @SoundsProfNews @Podnews

@BryanBarletta sat down with @benjaminmasse at @PodcastShowLDN to talk about Triton's podcasting solutions, tech efforts, adtech, and more. If you want to connect with Benjamin to learn more about Triton's offerings, he'll be at @Cannes_Lions next week - send us a message!

Three key slides from @Spotify's Q1 earnings report (beloved by the street, as its market cap went up 16% following the announcement, close to its all-time high) 1. Revenue - consistent quarter-by-quarter growth across both premium and ad-supported segments. 2. Gross margin - a step change in both premium and ad-supported (which swung from negative to positive. This is important because ad-supported had been viewed primarily as a "funnel" towards premium, but now it's gross margin-additive on its own right.) 3. Operating expenses are down quarter-on quarter and year-on year. The combined effect of higher revenue at a higher gross margin and lower expenses = operating income went from a €156m loss to a €168m profit YoY, and they guided €250m in Operating Income for Q2

@Myles_Younger Unrealistic. You haven't hit the submission forms maximum characters.

FOR IMMEDIATE RELEASE: AD TECH COMPANY ANNOUNCES SMALL INCREMENTAL IMPROVEMENT IN PROXY METRIC THAT'S FIVE TIMES REMOVED FROM ANY ACTUAL BUSINESS IMPACT

Podcast listeners pay more attention to ads than other media consumers—are podcasts part of your strategy? (@SoundsProfNews research) hubs.ly/Q02sMXvC0 #PR #podcasts #advertising #MediaPlacement

Just Released: The #IAB/@PwC Internet Advertising Revenue Report: Full Year 2023! 📊 According to the report, internet #advertising revenues reached their highest recorded level of $225 billion between 2022 and 2023 (increasing 7.3% YoY). Learn more: bit.ly/4aWT1zL

A whopping 71% of #podcast listeners are willing to learn more about the brands that #advertise on podcasts – higher than any other medium and just ahead of #TikTok – according to our new study with @SoundsProfNews: bit.ly/3vPGU8Q

Did you know that #podcast ads outperform CTV and YouTube? @InsideRadio reports on the latest findings from the @SoundsProfNews study on podcast listeners’ views on #advertising: bit.ly/4azOwv8

@John_Tyreman @SoundsProfNews Appreciate you sharing the report, but please keep in mind that choosing to crop out not only our logo but the logo of the companies that choose to sponsor our work (with no editorial control) is harmful. We don't even require your information to download our reports.

Podcasts are perfect for a new generating of buyers. According to research from @SoundsProfNews, Boomers aren't really listening to podcasts... But Gen X, Millennials, and Gen Z are tuning in.

@robgreenlee @webby2001 @JamesCridland @PodcastMovement @Podnews @SoundsProfNews James and Podnews are not competitors. We offered James to be the exclusive news coverage at SXSW and he told us off. He posted "Karma is a bitch" in this very thread and complains about us on Mastodon. We cover his work. He blocks ours for a grudge.

The question now is who takes the first step in bringing the #podcast industry together and builds trust? Is hard when both sides don’t trust each other to consistently do that industry thing. Not sure we are going to see that… competitive tendencies always win out in the end and that is ok. That is fair, just don’t blame or shame your competitors for doing something you are. @SoundsProfNews @Podnews

Scoop: Night, the talent agency behind @MrBeast and Kai Cenak, has acquired Rooster Teeth's The Roost Podcast Network, which works with creators like @TheoVon bloomberg.com/news/articles/…

@airgups23 It’s where things are headed! Apple and Spotify both transcribing the episodes. General search improvements and eventually in episode search.

Need Ctrl+F for podcasts @BryanBarletta

@robgreenlee @webby2001 @PodcastMovement @Podnews @SoundsProfNews There is nothing correct or right in listing five out of six keynotes when your blog is suppose to cover major news in podcasting.

No argument here. I support both @podnews and @SoundsProfNews. But also know this is a sensitive topic. Everyone does what they feel is correct and right. Both newsletters are wonderful for the industry of #podcasting. I thank you Bryan, Tom and James for the great work you three do.

@robgreenlee @webby2001 @PodcastMovement @Podnews @SoundsProfNews Hey Rob! These videos went live after our Friday newsletter was written. They'll be included on Monday. James is not a competitor. We're not ad supported. We don't take equity/advisory/board seats nor commission. We're a trade association growing podcasting, not PodOpinions.

Is interesting @PodcastMovement Evolutions 2024 is releasing more video of sessions on YouTube this year then ever before. Tom (@webby2001) did you mention @Podnews presentation in the @SoundsProfNews Newsletter? If you did then you have a valid objection around fair play in this area. I think it is ok that each of you don’t cover each other.. would be great if you did though. I believe @SoundsProfNews and @Podnews are competitive in the @podcasting industry and I support the work both of you are doing.

Scoop: It's a generally accepted truth that Joe Rogan's podcast is the biggest on Earth (!) But how massive is his audience? Last month, Spotify quietly started testing a feature that discloses how many followers podcasts on the platform have. His show is almost 3X bigger than the next most popular.

Podcast AdTech took a long nap for the last few years. Innovation like what Mike and team are doing at RedCircle continue to impress me. Definitely check this out!

@AdtechGod "Hey Toilet, play AdTech God Podcast" theverge.com/2024/1/5/24022…

Which one of you listened to the podcast from a “smart home”