
Bud Rodecker
4.3K posts

Bud Rodecker
@budrodecker
Partner & Design Director at @span_studio, and former president of @sta_chicago










How would you rank Reddit vs. Max vs. Pepsi vs. Nickelodeon? We asked six branding experts to weigh in. f-st.co/yDuo9HW

I went to Chicago's Calumet Fisheries a few months ago and noticed a poster on the wall advertising a fish I'd never heard of, "Copi." Turns out it's at the center of a campaign to save the Great Lakes and the revitalize midwestern fishing industry wired.com/story/copi-inv…


EXHIBIT: @span_studio’s motion graphics present the Urban Sequoia, an innovative city building design from architectural firm SOM that removes carbon dioxide from the air. ow.ly/VNoQ50MnjOW



Communication Arts proudly announces the release of our 13th Typography Annual! Check out the winners of our 2023 Typography competition on our site! commarts.com/magazines

A design studio has “rebranded” carp. But can a fish be a brand? — ✍️ by @jpksure >> aigaeod.co/copi

Good morning! Some #brandidentity inspiration today: Chicago studio Span rebrands Asian carp as 'Copi' to help US biodiversity bit.ly/3e1677g







The Chicago-based firm Span took on a unique set of branding, naming and behavioral challenges around the invasive fish formerly known as the Asian carp. See more on PRINT! printmag.com/daily-heller/t…




