cat ferdon

I’m thrilled to share that I’m joining Coinbase as Chief Marketing Officer! I’ve long been a fan of @Coinbase as a product and as a disruptive brand willing to fight for economic freedom around the world. I can’t wait to roll up my sleeves with @brian_armstrong, @emiliemc, and the rest of the team, at a time when the very definition of finance is changing and crypto is finally becoming more accessible and open. Let’s do this 🚀

shoutout to an unreal team & the real world video game they pulled off Humans brought the creativity, AI & VFX brought the polish to elevate something special with this one

@MollySOShea @coinbase @brian_armstrong means a lot coming from you, Molly!

I’ve been watching many tech companies marketing / brand strategy, & I can honestly say.. I don’t think anyone is going harder than @Coinbase right now. They just get it. @brian_armstrong

Game not over. It’s time to take back control. Presenting “Your Way Out,” the extended cut.

@brian_armstrong @peterschroederr had to do it to ‘em 🔎

Spotted!

@bandemedia @coinbase thanks for having me, @bandemedia! always a blast

we spoke with @catferdon earlier today on our live show about the new @coinbase campaign. really interesting stuff coming from the team there – she gave us the debrief on their creative strategy, practical effects, and longterm plan #advertising #marketing

@KatieBaynes you are too kind! it’s rly a dialed team behind the work ☺️

Cat continues to crush. 🕴️‍♂️

Latest drop from the Coinbase marketing team, our creative studio & the absolute sickos at @isleofany who down-res’d reality to portray one NPC’s breakout escape into the real world. So lucky to work alongside them <3

Coinbase’s brilliantly crafted Oscars ad asks: Are you a financial NPC? #Echobox=1773335887" target="_blank" rel="nofollow noopener">adage.com/creativity/wor…

Coinbase Oscars Commercial Urges Viewers to Break From Life's Game variety.com/2026/tv/news/c…

in world of empty promises, @coinbase brings the tangible, practical solutions 🕹️

Coinbase cooked with this one. Most people don’t need a better place in the system. They need a way out of it.

Locked in.

Coinbase has 12 products that generate more than $100M on an annualized basis.

“Why did you buy a Super Bowl ad for karaoke?” This is why. It broke through and got people's attention. The superbowl is such an overwhelming event, the first step is even being noticed. Only then have you bought the right to get them interested in the next step: crypto. We'll start thinking on formats for future ads. What do you think we should try next?

We just made the most talked about commercial in America. Some people loved it, some people hated it. But millions sang along.

Tempo GTM @dwr says crypto’s darkest hour was the Bitcoin scaling period in 2015–2016, before Ethereum widened the aperture beyond just Bitcoin - but that crypto is actually in a much better spot today: "Pre-Ethereum, it was pretty grim because everyone was assuming all the payments were going to peer-to-peer electronic cash that was Bitcoin." "Things were way more grim in 2015 relative to now. You have the GENIUS Act still kind of in play in Congress. We had a Super Bowl ad yesterday singing. 2022 was also pretty bad." “The real world impact for crypto has never been closer.”

W COINBASE

Look up from the Super Bowl party and belt out a 𝘣𝘢𝘯𝘨𝘦𝘳! Coinbase just turned the biggest media moment of the year into a 130M person karaoke session. Hope you put down your phone, had a little fun, and got to be a part of something. Crypto is here. For everybody. 💎 youtu.be/ox__f7ZdFyM

Me sowing: Haha fuck yeah!!! Yes!! Me reaping: Well this fucking sucks. What the fuck.