
Connor Boyack 📚
52.1K posts

Connor Boyack 📚
@cboyack
President @Libertas, @kidsmarkets, @join_praxis. Author 52 books (7M sold) incl. @tuttletwins. Exec Producer @tuttletwinstv. Public speaker, outlaw beekeeper 🐝




Jon Yaged runs Macmillan, one of the five biggest publishers in the world, so I asked him to explain the book publishing industry to me. My main question: why should authors work with a traditional publisher, especially when self-publishing is taking off? What I got was a full tour of how book publishing works. Everything from how authors make money, to how publishers choose which books to back, to the traditional vs. self-publishing debate. Timestamps: 2:01 Consolidation in book publishing 4:01 Celebrity books 7:57 The scale of the publishing industry 9:48 How to get your book published 14:15 New York 16:25 Using data to find great books 29:33 How to work with a publisher 31:11 The economics of a book deal 36:42 How sequels work 42:21 Children's books 48:42 Books in Europe vs. America 50:25 Should writers use AI? 1:00:57 How printing works 1:04:52 Book marketing advice 1:09:48 What a publishing CEO does 1:11:06 Audiobooks 1:15:17 Are people getting stupider? 1:18:20 The publisher business model 1:19:08 Macmillan I've shared the full interview with Jon Yaged below. If you'd rather watch or listen to the interview somewhere else, check out the first reply tweet where I've linked to the interview on YouTube, and also on Apple / Spotify. Enjoy!








