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Recording of my talk in Toronto on how to scale to 500K merchants on the app store.
I share how we think about our strategy and how we build an organisation to deliver it.
youtube.com/watch?v=h57aq8…
YouTube
English
PJ Celis
2.6K posts
PJ Celis
@celispj
Founder & CEO @judgeme. Fixing trust in commerce. Over 600K active merchants. 16 million ARR with 15 USD / mo Awesome plan.
London, UK Katılım Ekim 2012
707 Takip Edilen4.2K Takipçiler
@adityasingh_58 @judgeme What on earth is "budget for review velocity"...
English
Keep in mind the point of the @judgeme strategy is to do 5 factors (one of which being low price) to rank number 1 on the Shopify app store.
It's those app store installs that are the ROI on the strategic expense.
You do need to make app store your entire GTM for this to work.
Neil Magnuson@hustlin_heev
i've lost MRR since lowering my price from $99 to $19 Also, churn has gone up to almost 20% i tried to be PJ Celis and failed Something gotta change asap
English
In the UK you can stab someone and get the victim arrested - while bleeding to death - by saying he's a racist.
Terms and conditions apply. Not valid for all skin colors.
Russian Garbage Human@RusGarbageHuman
>be Henry Nowak, 18 >first year accounting, Southampton >walking home after footie night, few pints >see guy carrying a massive sheathed knife >film him because what the fuck >say to him "you're a bad man" >he replies "I am a bad man" >four quick thrusts >feel warm buzz on my jaw >he snatches my phone >see the glimmer of a foot-long knife >panic >climb bin, vault fence, legs failing >blood trail behind me >collapse, crawling >attacker tells police I'm a racist >that I stole his turban >they handcuff me in my own pool of blood >"I've been stabbed" I gasp >"no, you're a racist" says the brown >police agree and keep me cuffed >pass out >air ambulance too late >dead at 12:37am >attackers mum takes knife home >MUST PRESERVE THE IZZAT >my phone (with full video) found in his pocket >story takes 6 months to come out because of how insane it is and security services involvement >mfw a brown man stole the video of my own death >Britain, 2025
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At the very root of so many problems in the western world is a dogmatic belief in equality.
Reality is that nature isn't egalitarian; it is aristocratic.
Very hard for many people to accept this.
Paul Graham@paulg
I can't help answering my own rhetorical question. I think the reason politicians think you can't get rich without doing bad things is that they treat it as an axiom that economic inequality is bad. And if it's bad to be rich, how could you get there by doing good things?
English
At one point my son and his friend kept looking for shortcuts to getting rich. Over and over I told them the way to do it is just to make something people want. If this is what I tell my own kids about getting rich, why won't politicians believe this is how a lot of people do it?
English
If young guy on the come up -
25-35 year old, making $150-300k
The S Class seems like the obvious choice
Borrowing credibility and professional aura
Its screams “professional” over hothead maybe like the BMW M3 or Corvette
Grab one 3-5y old, less than 50k miles
Avoid the brunt of deprecation
Super safe and reliable engines
If you take care of it and ur not driving 100 miles a day you can baby these engines to 150k miles with normal maintenance costs
Purchase from 55-65y non smoker that babied that thing going under speed limit with no reported accidents or damage
You’re golden
English
Downside of multiple plans is that merchants perceive apps by their highest price point.
Plus the simplicity of having 1 price is that there's nothing left to upsell so merchants can relax and feel delighted from the great support they get.
More authentic customer experience.
Rob Chinery@RobChinery
@celispj @judgeme Maybe this is covered in your Techtonic talk (I’ll watch the video in a little while), but do you think there’s a downside to adding an additional premium plan above the $15 tier?
English
@internpierre Gstaad guy built a following of wealthy people laughing at themselves, not Bentley customers.
Personally what warmed me to Bentley was them allowing you to sit in their show cars at the Southampton Boat show.
English
Bentley’s 2025: deliveries -5%, profit -40%, 275 layoffs at Crewe
The fix? A Bentayga designed by an anonymous TikTok / Instagram guy who built a 2.5M following making fun of Bentley customers
Mulliner used to mean something. Now it means “we’ll badge anything”
$VWAGY
English
Activist: Going meat-free is the single biggest thing you can do for the planet.
Farmer: Have a look around. Where do you think you are?
Activist: The land could grow crops instead.
Farmer: It really couldn't. You're standing on it. Pick some up.
Activist: Anything is possible with technology.
Farmer: It's a 35 degree slope. The soil is six inches deep. The rain is biblical. The frost stays until June. The sheep up there think I'm soft for wearing a coat.
Activist: You could grow lentils.
Farmer: Show me the lentil that grows on a Welsh hillside in horizontal rain.
Activist: Well, not on the hillside. On the lowland.
Farmer: We grow crops on the lowland. Have done for nine hundred years. The cows live on the bits where the crops can't. That's the whole arrangement.
Activist: That's not regenerative.
Farmer: This field's been grazed since the Bronze Age. Still works. Your iPhone's been around sixteen years and the battery's already dying.
Activist: That's not the same.
Farmer: It really is though. Bring a coat next time.
English
@jayant_oxify @celispj They're great - everyone I know loves them! I'm moving roles soon (to Boden) and want to become a customer, rather than just give PJ grief online 😂
English
The biggest shift in Shopify right now?
Merchants are realizing they’ve been overpaying for simple features packaged as “premium SaaS.”
That’s why we built Oxify:
• Cart drawer upsells
• Post-purchase offers
• Product page upsells
• Frequently bought together
• Product add-ons
All in one app starting at just $19.99.
And despite the low pricing, Oxify has already generated $15M+ in additional revenue for merchants 💰
The future belongs to apps that create value, not bloated monthly bills 👀
Conor Sunderland@conortrains
Any good customer support Shopify apps that don't cost an arm and a leg?
English
Going to buy my first watch... the @Rolex speaks to me.
I need to learn how to buy a new one. Do you just go to the Rolex website or store?
educate me please
ROLEX@ROLEX
Our new watches 2026 set new benchmarks in technical excellence, shaping the future of watchmaking. A new world begins. More on.rolex.com/NewWatches #WatchesAndWonders2026
English
@coldcallsniper You simply don't notice or remember the ugly ones with this hairtstyle.
English
Don’t know what this hairstyle is called, but it’s always rockets who wear their hair like this. Never seen an ugly chick with this hairstyle
monique@sloppytortilla
That is hilarious idc
English
For the record, I've been saying this for years...
Polymarket Money@PolymarketMoney
NEW IN: Investor Marc Andreessen says “every big company is overstaffed by 2-4x and has been for decades” and AI is finally fixing it.
English
Clearly a requirement to talk to support for what could just be a setting toggle is a hack to ask for app reviews.
Should not be allowed. App settings should be self serve as much as possible.
Offer support whenever merchants want it, but don’t make them need it.
Karri@karri_tweets
"We strictly follow Shopify's guidelines" LOL you'll need to reach out to support to remove ParcelWILL logo from the widget. I tried to hire a support person from CWILL and no suprise majority of their reviews come from this banner @liam_at_shopify can you guys do something to CWILL - this has been going for years with zero enforcement and every other partner is fed up with this @celispj @malisauskasLT can you guys chime in so we'll get visibility
English
El curioso caso de Caroline Ellison
-se convierte en la CEO de Alameda Research
-juega con miles de millones creyendose una genio
-mantiene una relacion secreta con Sam Bankman
-pierde fortunas apostando en el mercado
-tapa los agujeros robando fondos de los clientes de FTX
-el mercado cae y no hay dinero para los retiros
-sin salida, hace un trato con el gobierno
-testifica contra Sam Bankman para salvarse
-lo mandan 25 años a prisión por su testimonio
-ella es condenada a 2 años y obligada a devolver todo
Hay una leccion ahi
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