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DOGE GOES PRO: CRYPTO JUST BOUGHT A HOCKEY TEAM The meme coin is done joking. @HouseofDoge, the official business arm of the Dogecoin Foundation, just became co-owner and principal sponsor of HC Sierre, one of Switzerland’s oldest hockey clubs. This isn’t just branding on jerseys - it’s crypto planting a flag in real-world assets. The deal makes House of Doge the 2nd-largest shareholder and main backer of the Valais-based team, pushing Dogecoin’s “Do Only Good Everyday” gospel straight onto the ice. Fresh off buying Italy’s Triestina football club, House of Doge is now turning sports franchises into blockchain experiments - with plans for fan ownership, ticket payments in DOGE, and tokenized equity down the line. CEO Marco Margiotta calls it “honoring legacy while shaping the future.” In other words, crypto wants to own your hometown team next. Between Robinhood, 21Shares, and now Swiss hockey, Dogecoin’s evolving from meme to movement. And this time, it’s skating where the puck’s going. Source: GlobeNewswire

It’s official! House of Doge is now the majority owner of U.S. Triestina 1918, one of Italy’s oldest professional football clubs! Dogecoin was founded on Community—and the world’s game is one of the biggest communities there is. We will support Triestina with immediate capital investment to strengthen football operations and community initiatives, while working with club leadership to integrate cryptocurrency in practical, fan-friendly ways. We aim to drive forward decentralized assets and bring the spirit of Dogecoin directly into the fabric of football. Our partnerships span finance and fandom from Robinhood and 21 Shares, and now to U.S. Triestina 1918, offering new ways for everyone to connect and engage. Read the full announcement here: globenewswire.com/news-release/2…

For many years the Dogecoin community has looked forward to the time when adoption by ‘big name’ companies and institutional investors would propel us toward global adoption. This is what @houseofdoge is helping bring to the table. Today’s big news is that HoD and Dogecoin Treasury are moving from privately held to publicly held, having raised over a combined 225M dollars to advance Dogecoin's global adoption. What does this mean for Dogecoin? Now, everyday people can invest in the traditional sector's support and confidence in Dogecoin, increasing its acceptance and usefulness worldwide. Dogecoin becomes accessible to industry investors as well as everyday investors — and through investing in Dogecoin’s projects and development — lets Dogecoin stand with the crypto heavyweights without changing its core community focused nature. This in fact expands the influence of the people to having a say in the direction of the Dogecoin ecosystem. This move gives people a chance to own part of House of Doge; being a shareholder and having a say in the operation of the organization. Today, the Foundation supports a staff of 15 people working full time on over a dozen open source projects from Core to libraries, services and hardware, bringing Dogecoin to millions. With a 20 year arrangement in place between House of Doge and the Dogecoin Foundation, we now have the financial support to continue development of Dogecoin for many years to come. Combine this with the empowering work of the @DogeOS smart contract L2, the upcoming launch of the Dogecoin Fractal side-chain for tokenization of real-world assets, and the tireless work of the @Dogecoin Core team — Dogecoin development and utility is accelerating at a never-before seen pace. Expect more usage and interest, acceptance and viability as a worldwide currency.

Marco Margiotta, CEO of @houseofdoge, the corporate arm of the @DogecoinFdn, discusses the company’s Nasdaq debut with Decrypt Senior Writer @s_lutz95.