Chr1s__b
722 posts

Chr1s__b
@chr1s__b
Building Brands | Sans Pareil | To7figures | True Scale
England Katılım Mart 2022
215 Takip Edilen1K Takipçiler

Every brand owner should run a survey on their website.
Find out why people buy. Find out why they don't.
I know a brand doing €1M/month. They launched a new product, didn't hit like they hoped. Installed a quick survey on the site. Turned out people loved the product but weren't sure how to use it.
Changed the landing page. Changed the ad angle. Boom, profitable ROAS.
Get inside your customer's head. It's the cheapest research you'll ever do.
Recorded a video breaking down our exact survey, the questions, the placement, the insights it gave us.
Like + RT + comment "SURVEY"
Must be following with DMs open

English

@casglb ROAS on its own is a vanity metric. A brand doing 4x ROAS can still be losing money, and another doing 1.8–2.2x can be printing cash depending on LTV and margins. Should be focusing on CM and blended CAC. The fee structure is steep and them also including brand search (red flag)
English

Paying a Google Ads agency $6k/month + 10% of spend.
3 months in.
ROAS 2.4.
Other founders are telling me I’m getting cooked.
Need real DTC operators to weigh in 👇
We hired an agency 3 months ago.
The deal: $6k/month retainer until we hit $60k in spend, then 10% of ad spend after that.
Month 1 and 2 came in under our target ROAS of 2.5
Month 3 we hit 2.44 and NCR 1.88 on $23,453 spend, but we’re still paying the full $6k retainer.
Other DTC founders are telling me two things:
First, we should be hitting ROAS 3 to 4 minimum.
Second, brand search needs to be excluded from the reporting, because right now the agency is showing a lifetime ROAS that includes brand traffic and makes the numbers look better than they are.
So I’m stuck between three options:
Cut them, keep going and wait, or bring it fully in-house.
What would you actually do?
Wich good known Google expert tell’s me the truth.
Appreciated.
English

@danieldalen Drop me a dm on what you done so far, i’ve been down that long road before.
English








