Chris Dedow
530 posts

Chris Dedow
@chrisdedow
Turn your business data into decisions, whether we build it for you or teach you how.
Online Katılım Mart 2023
485 Takip Edilen137 Takipçiler

Now that we’re done at YCombinator, we’re revealing how we went from 0 → $10k MRR in our first 30 days, using only ONE channel (step by step).
We spent less than $100 and didn’t have any paid ads, SEO, waitlist, or content marketing.
Instead, we sent 50-75 highly targeted cold emails a day.
Cold email is the most underrated channel because it's hard to get right, but if you figure it out you can sell ANY B2B product.
Here's what we did from start to finish:
STEP 1: Build an ultra‑specific customer profile at both company and person level.
If you do this right, you can mess everything else up and still succeed.
The goal here is to create such a perfect customer, that if they heard about your solution they would have no choice but to say "tell me more".
Step 2: Build your list
After you create this customer profile, find the companies that meet this criteria.
Find 30–50 target companies on LinkedIn, then grab decision‑maker emails via Apollo/Wiza.
STEP 3: Writing a killer email
I used to run an outbound email agency and we'd send 50k+ emails/month to book b2b sales calls via cold email. Here are the basic principles of cold email writing that I always use:
-Keep it 5-8 sentences. 70%+ of emails are read on mobile, so make sure they get most of it from that screen view.
- Never write more than 2 sentences without breaking up the lines. People skim, and that’s the best way to keep their attention
- DO NOT talk about your product’s features.
- Instead, talk about the person, their company, and their pain points.
STEP 4: The call
I took 493 sales calls in Origami’s first 3 months. Here's what I learned:
The 2 biggest goals for this call are
- Figuring out the customer’s problems
- Getting the customer excited about your solution
Unless you already have PMF, it doesn't matter if you have a full built product. You still need to spend 90%+ of your time figuring out what the customer actually needs.
In the early stages, you can even offer a full refund if they aren’t satisfied to give them maximum confidence and get your first few deals over the line.
STEP 5: Closing/After
Congrats! You cracked cold email.
This was the exact approach we used at Origami to get our first $10k MRR, and the highest converting outbound approach I’ve seen when I ran my agency.
I posted the stats in my prior tweets, but in our first 40 days we sent 3119 emails (~77 per day) and got a 5.3% response rate, resulting in demos with 64 founders at companies within our ICP.
This resulted in ~$22k new MRR by the time our sales for all of these calls had closed.
The best part is that once you nail this process, you can automate it. We've got our Origami AI Agents (@origamichat) finding new customers 24/7, which frees us up to explore new channels and focus on scaling.
CONCLUSION
This is a very short version of my guide. The full guide I posted on X last year (@fin465) hit 800k impressions and 10k+ bookmarks.
If you want me to DM it you, comment GUIDE.

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I'm coming back from maternity leave soon.
First thing I did? Built myself a content dashboard for LinkedIn. Using Claude.
Every post I've written. Pulled apart.
— Impressions
— Hook patterns
— Keywords that drove reach
— What to double down on
Most people guess what works. I wanted to know.
If you want to build one for yourself, comment "dashboard" and I'll DM you how.
GIF
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@corwinperdomo @zjbrenner The next one. Also depends on which is open at a given time. Felix Roasting is a go to though and any 787.
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@chrisdedow i took it all off n8n and automated entire thing on a hono server. took me half a day but it’s perfect.
fal for image gen 🔥
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@elonmusk Bowties are dope. The tie job is subpar though and the color is 👎🏻
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Probability of me getting a fair trial if this is how the judge dresses is 0.0%
Libs of TikTok@libsoftiktok
NEW: Elon’s attorneys are calling on Clinton-appointed Judge Charles Breyer to investigate the jury in Musk's recent Twitter acquisition case after jurors were mocking Musk in court. RIGGED
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This is nuts
- my buddy joel has had a company called Impossible. its decade plus old
- impossible foods comes along
- joel owns the impossible trademark
- impossible foods sues him for trademark
- he spends a TON of his own money defending the case. Like over 5-6 years. Counter sues.
- We tell him he's nuts, just give him.
- Today he just won
Kudos, Joel!
Joel Runyon@joelrunyon
"It always seems IMPOSSIBLE until it's done" @ImpossibleHQ
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@cathrynlavery @thesamparr They're not a COO. It's a vanity title distraction.
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@thesamparr How the fuck can you not share the P&L with COO is my question.
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Someone in Hampton (1000+ founders) asked people if they share revenue and P&L with employees.
Here's what they said:
Founder A (bootstrapped, ~20 employees): "I share nothing. Not even with my COO. I've never been happier running a company."
Founder B (also anti-transparency): When an employee pushed back on the secrecy, he told them: "if you want a bonus from the upside, you also take the downside." Said that ended the conversation immediately.
Founder C (sold his company for $360M+): "If a CEO shares nothing with their C-suite, that's a red flag. Full stop."
Founder D (middle ground): "I only share what employees can actually impact. Revenue without context just creates anxiety."
Founder E (went full open-book): "We ran P&L tutorials for the whole team. It completely changed the culture."
Where do you land on this?
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Fuck it, we just made Fizzy completely free.
The open source installable version was always free, but the SaaS version was pay. No more. Basecamp and HEY's largess will subsidize Fizzy for all.
So go grab your account at Fizzy.do. It's Kanban the way it should be, not the way it has been. Fresh, fun, light, fast, and perfect for working with agents, too.
An official CLI is coming soon as well. Stay tuned for that.
The native iOS app should be out once Apple approves it (it's in approval right now...). Android is already out, you can get it on the Play store.
(and BTW if you were a paying customer, you will no longer be charged moving forward)
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Most brands I work with have the strategy figured out.
They just can’t execute fast enough.
Someone built a fix for that.
It’s called Helena — the OpenClaw for marketing.
Give it your URL, and it runs your marketing for you:
→ Reads your site, ads, analytics, and competitors automatically
→ Builds and deploys email flows in Klaviyo or Mailchimp
→ Writes SEO content and publishes it weekly to Webflow, WordPress, or Ghost
→ Launches and manages Meta + Google ad campaigns from scratch
→ Generates UGC video via Sora and static ads via Nano Banana
→ Posts to LinkedIn, Instagram, and Pinterest in your voice
→ Spies on competitor ads across Meta and Google
→ Daily brief: what ran, what worked, what’s next
No agency retainer. No CLI. No dev. No setup rabbit hole.
Give it your URL, and it runs marketing for you while you sleep.
Comment “Helena” below, and a member of the Enrich Labs team will send you the link + free access.

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Claude just KILLED manual outreach. 💀
I used to grind for hours on LinkedIn.
Now? My AI stack does it better.
❌ No "Hey {{first_name}}" spam
✅ Natural, multi-step conversations
✅ 12+ hours saved this week
The result: 500+ conversations with human-level reply rates.
I packaged the entire system (prompts + workflow) into a FREE doc.
Want it?
Repost ♻️ (so others see it)
Comment "CLAUDE" & I'll DM you.

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@d4m1n What have been the biggest problems you've seen from using it and what have you found for solutions? Guess I could get a summary from the repo history too 🤔
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this is quite neat 👀👀
my Ralph Loop script now has task categorization.
if you gotta have AI code for hours,
at least get an executive summary.
helps figure out if things are on track 🫡
I've been using this for 6w now, getting there...
open source on:
github.com/PageAI-Pro/ral… 🙇♂️

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@AbdoMobayad Followed. Would love to chat if you follow back to dm.
What do you mean by 21 days? Confused since you're showing three months.
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@burkov People give grace when you respond from a phone with misspellings because you're messaging from a small screen that still to this day causes problems.
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@thesamparr @mansourtarek_ It's objectively bad. Sports franchises themselves will also all turn into casinos unfortunately is my prediction.
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@mansourtarek_ Ok…so do you think the rise of sports betting among college men is good or bad?
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“You owe it to your grandchildren”
These companies are hurting a generation of young men.
Tarek Mansour@mansourtarek_
90 minutes left to attempt generational wealth. The odds are not zero. And it's free. You owe it to your grandchildren.
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@noahkagan LinkedIn by design doesn't allow for vocal range. It's not that people are nice. It's just more comparable to being in an office setting
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Hot take - LinkedIn is for nice people.
Not saying that's always best but the community here shocks me with how critical they are of... everything.
Garry Tan makes some skills and instead of talking about it, people just bash it.
Company launches some CMO AI thing - all posts I saw were shitting all over it.
Meanwhile on LinkedIn the comments and replies are all surprisingly encouraging.
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I generated this vertical property listing video in 15 minutes for $7.
Realtors struggle to keep up with the amount of content they need to post across socials to effectively promote their listings.
This is the solution. Photos in, incredible marketing videos out. Compatible instantly across vertical video (mobile), desktop, facebook ads etc.
Turns out, all they need is AI!
Comment "CALICO" and I'll send you the tool I'm using to generate these.
(must be following so I can dm)
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