Clinton Reeves
400 posts


DREAM TEAM
Huge shoutout to @cryptokelley & the whole Melrose team who were a joy to collaborate with!!
Story: @elanmiller
Design: stine nielsen
Dev: @saniaio
New site: melrosepr.com
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⭐️⭐️NEW WORK⭐️⭐️
We worked with @MelrosePR, a crypto PR firm, to help them refresh their story, identity, & website for their next chapter of growth.

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@elanmiller @off__menu This!!! And founders who try to “sell a brand” rarely maintain enough authenticity to really connect with their users…
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@elanmiller @Humane @rabbit_hmi Interested to see/feel how it works. Not sure how I’ll use it yet but I want to explore a new way of interacting with things.
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If AI software is eating the world, why hasn’t AI hardware had an iPhone moment?
Over the last 6 months, two potentially revolutionary AI hardware devices have hit the market — @Humane & @rabbit_hmi.
While both are beautifully designed pieces of technology, neither of them were able to capture the zeitgeist like ChatGPT.
I broke down each of their GTM strategies in my newsletter (link in bio), outlining some of their core issues.
Here’s what I’d change if I were running their marketing:
Let’s start with Humane.
No one is going to rally around an AI pin. The question I’d be asking: What would it look like to champion a movement around a screen-free future?
Instead of putting their product design on center stage, I’d paint a clearer picture of the problem: Why phones, apps, & screens are negatively detracting from the human experience.
And once I had the audience by the heartstrings, only then would I introduce our solution.
Secondly, I’d lean more into why they exist to build a stronger emotional connection with their audience.
People don’t buy what you do; they buy why you do it. And unfortunately for Humane, they bury their why on their about and story pages.
The following statement in the last paragraph puts everything they do into context. And gives a community of early believers who believe the same things a reason to rally around them. Yet it’s nowhere to be found on any of their prime real estate.
Now onto Rabbit.
Their “pocket companion” positioning is much stronger, but incomplete.
Look at this ad.
They promise to simplify your day but then go on to show you a video of their hardware rather than showing you how they’ll simplify your day. 🤔
They ultimately lose me on their landing page by prioritizing their industrial design & features specs over showing me why, how, and where rabbit fits into my life.
Their opportunity lies in finishing their story—why does a pocket companion need to exist? Who could benefit from a pocket companion? Where does it fit into their lives? What kind of lifestyle are they championing?
Behavior change is so incredibly hard; especially when you’re asking people to move off their phone to try a new device.
Y’all know the golden rule: If you’re going to ask someone to change their behavior, they need a 10x more compelling reason as to why.
To break out as the next big thing, AI hardware brands should champion a movement around the problem they’re solving, rather than defaulting to selling beautifully designed hardware.




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Clinton Reeves retweetledi
Clinton Reeves retweetledi
Clinton Reeves retweetledi
Clinton Reeves retweetledi

@mballance @lavenderhq @WillAllred117 @CaseyCorvino @NorwestVP @sbeechuk @elaineydai Congratulations!!
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Grateful daily that I can build @LavenderHQ w/ @WillAllred117 & @CaseyCorvino.
I quit my job 2,380 days ago to be an #entrepreneur.
Most days were hard af.
But then we have days like today! Jazzed to bring on @NorwestVP @SBeechuk @elaineydai! 💜
TC tcrn.ch/3Yb5UQq

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Clinton Reeves retweetledi

Adapt or die for Web3? Not quite
Web3 will not die without a shift in the narrative but its growth will be greatly limited
On Ep. 37 of @web3w_me, @IanAndrewsDC CMO of @chainalysis reminds us that it is in our 👐
👇👇
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Clinton Reeves retweetledi

Up next is @jmckenty, Co-Founder and CEO of @delving_co.
Click below to learn more about how the company is changing the collaboration game for the 800M+ spreadsheet users worldwide by creating GitHub for Excel.
Delving is just getting started!
Where to listen?🎙️ Links below⬇️

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