Clinton Reeves

400 posts

Clinton Reeves

Clinton Reeves

@clintreeves

New York, NY Katılım Mart 2009
222 Takip Edilen282 Takipçiler
Elan Miller
Elan Miller@elanmiller·
The ingredients make the meal
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Elan Miller
Elan Miller@elanmiller·
⭐️⭐️NEW WORK⭐️⭐️ We worked with @MelrosePR, a crypto PR firm, to help them refresh their story, identity, & website for their next chapter of growth.
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Clinton Reeves
Clinton Reeves@clintreeves·
@elanmiller @off__menu This!!! And founders who try to “sell a brand” rarely maintain enough authenticity to really connect with their users…
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Elan Miller
Elan Miller@elanmiller·
Brand isn't something you sell
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Simon Wardley
Simon Wardley@swardley·
A winter's day ... fire blazing, home made bread, home made mushroom soup ... life is kind to me. Very kind.
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Jarrod Vawdrey
Jarrod Vawdrey@jjvawdrey·
Are agentic systems just micro service architectures where one or more of the services (agents?) calls an LLM?
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Elan Miller
Elan Miller@elanmiller·
If AI software is eating the world, why hasn’t AI hardware had an iPhone moment? Over the last 6 months, two potentially revolutionary AI hardware devices have hit the market — @Humane  & @rabbit_hmi. While both are beautifully designed pieces of technology, neither of them were able to capture the zeitgeist like ChatGPT. I broke down each of their GTM strategies in my newsletter (link in bio), outlining some of their core issues. Here’s what I’d change if I were running their marketing: Let’s start with Humane. No one is going to rally around an AI pin. The question I’d be asking: What would it look like to champion a movement around a screen-free future? Instead of putting their product design on center stage, I’d paint a clearer picture of the problem: Why phones, apps, & screens are negatively detracting from the human experience. And once I had the audience by the heartstrings, only then would I introduce our solution. Secondly, I’d lean more into why they exist to build a stronger emotional connection with their audience. People don’t buy what you do; they buy why you do it. And unfortunately for Humane, they bury their why on their about and story pages. The following statement in the last paragraph puts everything they do into context. And gives a community of early believers who believe the same things a reason to rally around them. Yet it’s nowhere to be found on any of their prime real estate. Now onto Rabbit. Their “pocket companion” positioning is much stronger, but incomplete. Look at this ad. They promise to simplify your day but then go on to show you a video of their hardware rather than showing you how they’ll simplify your day. 🤔 They ultimately lose me on their landing page by prioritizing their industrial design & features specs over showing me why, how, and where rabbit fits into my life. Their opportunity lies in finishing their story—why does a pocket companion need to exist? Who could benefit from a pocket companion? Where does it fit into their lives? What kind of lifestyle are they championing? Behavior change is so incredibly hard; especially when you’re asking people to move off their phone to try a new device. Y’all know the golden rule: If you’re going to ask someone to change their behavior, they need a 10x more compelling reason as to why. To break out as the next big thing, AI hardware brands should champion a movement around the problem they’re solving, rather than defaulting to selling beautifully designed hardware.
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Ben Schaechter
Ben Schaechter@Bensign·
“Let’s get a proper tagline to show our customers we care.”
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Jimmy Apples 🍎/acc
Jimmy Apples 🍎/acc@apples_jimmy·
Let’s conquer the cosmos. Mood: Curious Jimmy
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Elan Miller
Elan Miller@elanmiller·
Matchbooks are the new business cards.
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Zach French
Zach French@Zach_French_·
Adapt or die for Web3? Not quite Web3 will not die without a shift in the narrative but its growth will be greatly limited On Ep. 37 of @web3w_me, @IanAndrewsDC CMO of @chainalysis reminds us that it is in our 👐 👇👇
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Zach French
Zach French@Zach_French_·
GM web3 parents out there Podcast editing before sunlight and your kids decide to wake up early
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FUSE
FUSE@fuse_vc·
Up next is @jmckenty, Co-Founder and CEO of @delving_co. Click below to learn more about how the company is changing the collaboration game for the 800M+ spreadsheet users worldwide by creating GitHub for Excel. Delving is just getting started! Where to listen?🎙️ Links below⬇️
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