CloudX
67 posts

CloudX
@cloudx
Ad Infrastructure for the Intelligence Era. A supply side platform for mobile and AI publishers. Boost revenue with AI workflows and a liquid marketplace.


I used to think of myself as an Android engineer. Today I ship across Android, iOS, Flutter, Unity, and even backend, and so does most of my team. Wrote up how AI made cross-platform contribution practical (and why we didn't plan it this way).








Gaming rivals social and CTV in time spent, but EMARKETER projects gaming to capture only 2.3% of digital ad spend in 2026. That’s why we're extending our transparency initiative, Unity Core Standards, to in-game advertising — understanding the value of engine-layer signals that show advertisers exactly how ads render, where they appear, and how they interact with the player experience. The goal, ensure brands can reach consumers in the state of play at scale, and with confidence that creative matches the experience. Proud to be building this alongside @ButlerTill, @cloudx, @dentsuUSA, @doubleverify, @IndexExchange, @JamCityHQ, @liftoffmobile, @magnite, Mobian, @Nexxengroup, @pmgworldwide, @TheTradeDesk, and @verve_inc. 🔗 Read more: on.unity.com/CoreStandards_…


