Thom Benny

A double announcement... First: 40k followers! Thank you for your support. And let me quickly re-introduce myself. I'm Andrew - I've been a freelance copywriter for 17 years, I've made my clients 9 figures in sales, and I only share what works for my clients. No "hot takes", bandwagon jumping, or any other nonsense for engagement. Second: On Tuesday, the 31st of March, at 3pm UK time I'll be hosting the first of my $5 workshops. It'll be all about copywriting fundamentals. I should have a link for it and more details on Sunday. Enjoy the rest of your day!

Of course, that's your contention. You got that from a YouTube video. 'Never use Upwork. You're just a commodity on there.' You'll probably repeat that at every freelancer meetup you go to for the next three years. Next you'll say 'cold email is the only real way to get clients.' You got that from a guy in a Facebook group who got it from a Twitter thread written by someone whose last client was his cousin. Then you'll say 'position yourself as a premium specialist and the clients come to you,' which you got from a course, which got it from a podcast, which got it from a consultant who already had fifteen years of relationships before he 'stopped chasing clients.' And you can repeat this whole philosophy as if it's your own hard-won wisdom. In six months you'll be telling some other beginner that Upwork devalues your work and serious clients don't hang out there. And if I asked you right now how many discovery calls you've had this month, you'd go very quiet. See the sad thing about a guy like you is that Upwork is literally a marketplace full of people with their wallets open, actively searching for someone to hire right now. Not someday. Not after you've built your audience. Right now. Today. And you're sitting on the sidelines sneering at it because some guy with a course to sell told you it was beneath you. In five years you're going to look back and realise you spent the best window you had, when the bar was lowest and the opportunity was biggest, telling people why you weren't going to bother trying. And the worst part? You'll probably still be doing it. I didn't learn that from a YouTube video. And neither did you