Joe Lim estimates that 90 percent of what you see on the internet is advertising in disguise, and he should know. For three years, Lim ran a company called Floodify, which at its peak operated 65,000 dummy social-media accounts used to drum up attention on behalf of paying clients.
The point of this kind of marketing is that nobody is supposed to notice it. But lately, the machinery has started to show.
In April, Justin Bieber headlined two consecutive weekends at Coachella. Coachella is the biggest stage in pop music save only for the Super Bowl, the kind of event that in theory generates its own attention. And yet on both weekends, a Discord server writer Lane Brown had been monitoring hosted paid campaigns for Bieber’s Coachella performances, offering clippers — people who are hired to turn a song, trailer, interview, stump speech, or whatever into short, social-media-friendly fragments — as much as a dollar per thousand views.
“On social media, popular opinion is being formed, measured, and manipulated all at once, and every signal the platforms produce — a trending song, a backlash, a talking point, the feeling that ‘everybody’ is suddenly talking about the same thing — can now be fabricated by unseen actors with hidden agendas,” writes Brown.
“Everybody is doing this now,” Lim says. “And if you’re not, you’re behind.”
Brown reports on how the same techniques are now being used to fool people on every app they go to in order to find out what other people think, not just in music but across entertainment, politics, consumer products, and celebrity gossip: nymag.visitlink.me/w6Bu9N
This was the low hanging fruit.
Apollo 17 photos.
Pilot accounts.
Predator drone footage.
More is still classified, and I've seen some of it. If the administration doesn't release it, I will, under Speech or Debate.
Zwift version 1.113 begins its phased rollout today. The update adds configurable fields to the workout HUD, plus three new Van Rysel bikes and two Swiss Side wheelsets to the Drop Shop. Learn more: zwiftinsider.com/update-1-113-1…
La formation EF Education EasyPost portera un maillot vert sur le Giro d'Italia ! 👽🐄
L'équipe États-Unienne (contrainte de changer de maillot en raison de la proximité avec le maillot rose) a dévoilé un maillot nommé "Close Encounter" 🛸
It’s been 60 days of me wearing an Apple Watch Ultra 2 and a Whoop MG.
I have a video in the works that will surprised some people. Whoop opened my eyes to something unexpected.
Ask me anything about the experience!
Which are you choosing? 🤔
@cosmic_szeth@JFreshHockey Carlsson has 7 more in 13 fewer games. Bedard has another 7 in one fewer than Carlsson.
Bedard: 1.07 p/g
Carlsson: 0.96 p/g
Fantilli: 0.72 p/g
Fantilli regressed to 24 goals, Bedard has substantially worse linemates, and while ANA is solid they don't have anyone like Werenski.
Another shrug of a year in Columbus. Six straight out of the playoffs, that's 19 out of 25 seasons in franchise history. One visit to the second round. Tough, fans deserve better.
@aksis_21@JFreshHockey Lol, Carlsson only has 7 more points this season. Fantilli still currently the one to hit 30 goals. Fantilli also hit it faster than Bedard as well. All this to say it's entirely way too early to pass any hard judgement on the 3, let alone Fantilli.
@JFreshHockey I really did think Fantilli might help them turn the page, but… no luck there yet either. Seems like ANA might’ve been right to take Carlsson ahead of him :/
Frankly, it gets to a point where you really do wonder what has to change for any measure of success to happen.