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At the core of effective agency biz-dev is building trust.
But there are a variety of ways to build trust so you have to make a choice.
That's one reason why I appreciated this story from Bram van de Ven about how he has taken a month-long business trip to a city 7-hours away.
Is a podcast the right play for your agency? Maybe.
Do you need to go to an industry conference? Maybe.
Or maybe a month-long business trip is what it will take.
It depends.
It's all about identifying what you can do, what your audience needs for you to build trust with them, and identifying the activities where those two overlap.
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