David Hoos

We turned on paid ads and started acquiring customers faster than ever before. It's one of my biggest regrets in running my agency. Because we saw revenue grow and thought it was working. But it took us two months to realize net profit was shrinking. It was like a revenue catfish. What happened: We didn't account for paid ads CAC in our sellers' comp plans or overall operating model. Commissions made sense on inbound and outbound-sourced leads, but paid ads came with a higher CAC price tag that I ultimately paid for out of our profits. This isn't to say paid ads are bad. But if you're going to run them without truly* understanding your numbers, skip a step and just light your money on fire. At least you'll save time.

We're rolling out a small tweak to boost visibility of your posts to your mutuals (people who you follow back). We noticed this data was missing from the algo and it made your friends appear less in your replies. This resulted in the reply section feeling more like a battleground with people you don't recognize. This should also help clusters form around interests more easily, which many people have asked for.

First trailer for Alejandro G. Iñárritu's ‘DIGGER’, starring Tom Cruise. The film follows the most powerful CEO in the world who must save the world from a disaster that he created. In theaters on October 2.

Today, Valar Atomics became the first nuclear startup to make electricity, and we did it by powering an NVIDIA Spark. This is the first meeting of advanced nuclear and AI; two technologies which will transform the next century. But that’s only the start of our collaboration.

Moments ago, Valar Atomics took Ward 250 critical for the first time. This fulfills President Trump’s EO 14301, which called for 3 advanced reactors to go critical by July 4th. This is our second criticality as a company, and an important step toward our goal of power by July 4.